chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. It should be.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. 1: Start At The Beginning. 2: Fight Off Feelings of Stagnation.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Velocity Partners

MARCH 13, 2024

Sure, generative AI tools like ChatGPT can produce decent aggregations of other people’s knowledge — about as well as most junior writers or interns. There’s some user benefit in aggregation: to our users, who can see the topic digested quickly or through a certain lens — and to creators, who can use it to earn search traffic.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. tangleteezer ?

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Zoominfo

OCTOBER 28, 2020

It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. . Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. . ZoomInfo is Launching Streaming Intent.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

ANNUITAS

MAY 2, 2023

I wanted to get an understanding of their vision and see how the overall portfolio was aligning with its go-to-market tool set to help support a Converged Growth model for enterprise users. I recently had a few deep dive briefings with Salesforce to dig into their Marketing Cloud and related technologies.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Martech

OCTOBER 6, 2023

Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

chiefmartech

JANUARY 10, 2022

On the contrary, this is a dramatic expansion of the scope of scale of the work martech and marketing ops professionals can engage in, working beyond the walls of classic martech. Aggregation is different than consolidation because it’s not attempting to get rid of all the other apps in your stack.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

OCTOBER 9, 2023

These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently. This foundation helps identify improvement opportunities and enhances reliability and efficiency.

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Distribution 123

Martech

APRIL 25, 2022

Clean rooms have been at work in the financial and health sectors for some time, for example enabling sharing of insights about COVID without sharing sensitive patient information. This is where second-party data has helped out in the past. Read next: Roku announces clean room for streaming campaigns.

Privacy 110

Privacy Aggregators Ideal Customer Profiles Profiling 110

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Whether you’re baffled by data analytics or a veritable pro at Tableau Vizzes (that’s Tableau-speak for “data visualizations”), one thing is for sure: Data is for everyone, and we’re here to help you learn Tableau skills on Trailhead, Salesforce’s free online learning platform. Tableau helps people see, understand, and act on data.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Martech

FEBRUARY 28, 2022

So are the customer’s previous or potential use, thought leadership from company experts, conference participation and personal contacts and helpfulness through industry associations and companies. But many sales cycles have times when we need to be quiet, stop sending emails and leave the work up to the sales team.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

chiefmartech

NOVEMBER 21, 2022

But success depended on how well the entire system worked. Spoiler alert: getting the whole complex system to work right is really hard. A big part of that mission is enabling different business teams to use the apps that they deem most effective in their work. All those components needed to be connected and coordinated.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Martech

AUGUST 30, 2021

Automation, however, works around the clock and can generate insights that would otherwise take hours to reach. Data aggregation and collection is an important step in your maturity in SEO. If you are still manually downloading and aggregating data in an attempt to draw insights, there are easier ways to do this.

Automation 122

Automation SEO Aggregators Act-On 122

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information. Five9’s Agent Assist 2.0

Marketing AI 107

Marketing AI Ideal Customer Profiles Features Product 107

Sprout Social

APRIL 25, 2024

Starting with a template provides much needed direction so you can jump right into the work that matters. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. When you’re already spread thin, every minute counts.

Social Media 52

Social Media Template Work Management Marketing Management 52

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. This blended model has generally worked quite well and spread throughout the industry.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

seo.co

OCTOBER 4, 2021

Google aggregates this information and uses its prominence and accuracy to determine your business’s local authority. Other than pages of your site, you might see your business profile on Yelp, Yahoo Local, or other third party aggregators. This will let you know how much work you have in store for yourself.

SEO 110

SEO Allocation Aggregators Work Management 110

Blue Flame Thinking

MARCH 13, 2023

Since these feeds power the information used to research and make decisions about your solutions, you need to understand what’s involved with these integrations and make sure they’re set up and working correctly. How do all these sources work together and get served up on your site? Create a mapping document. Ask for sample files.

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91

Sprout Social

FEBRUARY 28, 2024

In addition to its original function of helping teams schedule and cross-post content, it now plays a pivotal role in enhancing the customer experience, making it possible to respond to customers more efficiently and use performance metrics to inform content strategy. Social media technology has come a long way since its origin.

Social Media 103

Social Media Work Management Marketing Management Media 103

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Data strategy answers critical questions such as: Are you working with quality data (i.e. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Identify the specific use cases you are trying to solve and see how AI can help meet those requirements.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Martech

NOVEMBER 5, 2021

Their capabilities can help marketers analyze and act on customer data across multiple devices, channels, and platforms. Not all CDPs will work well with your campaigns, so look for those whose positive attributes match your specific goals. Fortunately, customer data platforms can thrive in situations such as these.

Ideal Customer Profiles 117

Ideal Customer Profiles Touchpoints Aggregators Conference 117

seo.co

FEBRUARY 15, 2022

Enabling RSS aggregator for your blog helps readers follow it conveniently. Like with PPC ads, you’ll only be paying for the actual traffic your affiliate links generate , and if you partner with a site you’re familiar with, you could work out a pretty comfortable deal. Submit to Content Aggregators.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Top Rank Marketing

JANUARY 5, 2024

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

MARCH 8, 2024

Below, I have aggregated several resources to help marketers and marketing team leaders better navigate generative AI training and education. If your company has worked on an AI strategy and shared its vision for how AI can benefit your team, then you are positioned well to start curating relevant resources.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

Martech

DECEMBER 6, 2023

A year later, Netflix is still working to improve advertisers’ experiences. Netflix isn’t the only one working on this. MNTN Next Gen TV was developed to help advertisers and their teams transform television into an even more powerful growth engine. If not, the recent CTV adtech updates are helping to solidify the argument.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Television marketing 106

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. Its proofreader feature helps educate users with proofreading skills. Communicating in a virtual work environment. Audio content. Enter Volley.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Kevin Indig

MARCH 28, 2023

Kevin Indig • 3 min read A modern understanding of SEO SEO doesn’t work the same way it used to work 5 years ago. Kevin Indig • 20 min read 5 fundamental problems in SEO Knowing the fundamental problems in an industry helps you truly understand it. These days, we have to test everything. Let me explain why.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Martech

DECEMBER 2, 2021

“We’re recognizing that marketers have really put a lot of work into analyzing distinct stages in the journeys,” said Shoel Perelman, Pega’s VP or product, 1:1 Customer Engagement. “But in the past, they saw next-best-action as competing with the work they did to script out those journeys. . Why we care.

Marketing AI 119

Marketing AI Best Practices Ethics Aggregators 119

Brandwatch Marketing

OCTOBER 31, 2023

You then need to work out what bridges these two, identifying how the company’s products meet the needs of each customer group. It helps to have personas so you can visualize a human rather than aiming for an abstract idea. This one group of customers should then be split into sub-groups that have similar traits and motivations.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Martech

APRIL 23, 2024

Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation. Marketing intelligence helps harmonize it to create a consistent framework that enriches raw data: helping you find actionable insights, rather than get lost in a sea of data points.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Inbox Insight

FEBRUARY 19, 2024

While our previous article explores the importance of working out your optimum MQL lead volume to guarantee you hit revenue targets , this article dives into importance of defining B2B lead quality. How to nurture leads effectively… Nurture streams are essential to help push your top of funnel leads through to becoming SQLs.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Brandwatch Marketing

OCTOBER 31, 2023

You then need to work out what bridges these two, identifying how the company’s products meet the needs of each customer group. It helps to have personas so you can visualize a human rather than aiming for an abstract idea. This one group of customers should then be split into sub-groups that have similar traits and motivations.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95