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Is daily MMM a good substitute for MTA?

ScanmarQED

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

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Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

Frame concise and actionable content, comparisons and advantages on top of clear distinctions that matter more than features and tangible value. As per SalesHandy, salespeople who sent nine follow-ups saw an aggregate 54% increase in open rates and a 43% increase in response rates. Templatize objection handling.

B2B Sales 259
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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? It is a monster of a tool, sophisticated, with a price tag to match. Optimizely performance is solid, but the price is prohibitive.

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DealSignal vs Seamless AI: B2B Engines Demystified

DealSignal

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

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DealSignal vs Seamless AI: B2B Engines Demystified

DealSignal

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

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DealSignal vs Seamless AI: B2B Engines Demystified

DealSignal

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

B2B 52
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Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression

Mass Analytics

With Pooled Regression, we can measure different factors at the store/region level and aggregate results at the national level. Using pooled MMM models in this context allows to measure response in the test region and assess performance in comparison to the control region. Hence transforming the data prior to pooling is a must.