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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

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Top Content Marketing Questions Answered

Marketing Insider Group

Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. Your level of commitment to becoming the leading destination of helpful insights for your audience defines your content marketing. Can you generate leads with content marketing?

Insiders

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Kill The Marketing Campaign! Why Always-On Content Marketing Works So Much Better

Marketing Insider Group

Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? Although most B2B small businesses use content marketing, most of them are a total flop. It’s not only B2B businesses that fail. Promote them on social media.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Partner with a Marketing Agency. Align and Build Ongoing Partnerships with Sales. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Partner with a Marketing Agency. Ride the Rise of Mobile.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions.

SEO 85
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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

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The complete guide to B2B SEO

Sprout Social

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. You go through the steps of research, ideation, content creation and promotion. What is B2B SEO?

SEO 125