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Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram.

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B2B Marketers’ Guide to Virtual Marketing

Valasys

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. The most popular PPC channels are Google AdWords, social media (such as Facebook), and Amazon. PR Strategy. Amazon PPC works similarly.

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17 Google Marketing Tools You Should Be Using

Hubspot

Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Google AdWords. Google AdWords Keyword Planner.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He takes digital PR strategies to a whole new level. He is an expert in AdWords, social advertising, and Bing Ads. He also partners with SalesX in helping companies grow with the help of AdWords. He was also a board member at such firms as Rental.

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Quick Wins: Choosing Your Keywords

Ledger Bennett

YouTube uses tags instead of keywords but they are nearly the same thing. Targeting is using keywords relevant to your business, product or services in website, blog, PR and PPC ad copy with the aim of achieving a top listing in search engines, such as Google and Bing. Google AdWords. Keyword Targeting. Why does it matter?