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Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Much along those lines, earned media is still the best policy.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

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Marketers are wizards and Public Relations is magic

Biznology

Be sure to tell all your prospects and clients that Google AdWords and Facebook Ads and Twitter Ads are not anointed with the magic inheritance of we PR professionals, we marketing mavens, we government propagandists (respect!).

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Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ). Do all of the above.

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The art of narrative storytelling via social media marketing

Biznology

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. A good PR artist needs to spend the time learning to actually draw the hands, if you will. Drawing out the hands are hard!

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#Hiring: nDash Digital Marketing Manager (100% Remote)

nDash

Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI. Awareness : Bylines, guest blog posts, online reviews, PR, and events. The Ideal Candidate. 3+ years of marketing experience, preferably in a B2B or SaaS setting.

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How To Streamline App Workflow

Biznology

On the other hand, our clients can also check our work and see how all the treasure, advertising, and resources spent doing sales, PR, advertising, and customer support results in higher ratings, more downloads, better sales, stronger conversions, more engagement, and better reviews.