17 Ways to Promote Your White Paper for Lead Generation
NuSpark Consulting
MARCH 3, 2016
Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Link to your white paper on your home page. You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Have people link to it as a PDF. Company Blog.
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