Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Directive Agency

AUGUST 21, 2019

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. Years in PPC : 5.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

Hubspot

AUGUST 8, 2019

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Google Trends.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JANUARY 2, 2018

Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. I find I retain more information when writing things down in addition to listening. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. WordStream’s PPC University.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

ActiveDEMAND

NOVEMBER 24, 2016

Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend.

PPC 40

PPC Google Work Management Adwords 40

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. A great tool for sharing useful information. There’s also Google’s AdWords Keywords Tool , a tool that allows you to search for keywords with the most number of searches.

Paid Content 117

Paid Content Traffic RSS Blogger 117

BenchmarkONE

SEPTEMBER 22, 2021

Retargeting is an advertising strategy that refers to showing ads to previous website visitors while remarketing is the act of collecting contact information from prospective customers in order to send them outbound marketing campaigns. Plus, it’s a pay-per-click (PPC) model, which means you’ll only pay if your retargeting ads are successful.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

JULY 19, 2016

The profile shows information about the web server, hosting providers, content management systems, and much more. AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. Annie Cushing’s Must-Have Tools. Paid Search Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. As the users’ absorb the latest and essential information about their favorite companies, eventually the conversions ensue. PPC Advertising.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

QuanticMind

APRIL 9, 2020

This includes optimizing data-driven PPC campaigns to help reach target audiences through search ads. Providing AdWords certified specialists and software tools to automate and optimize PPC bidding. Building social media campaigns to reach and engage audiences on platforms like Facebook, Twitter, and Instagram.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

DAGMAR Marketing

JANUARY 5, 2022

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. This could be your homepage or a blog post, or any other URL you want to get information on. So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Hubspot

NOVEMBER 1, 2013

An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. Advertisers have been a little slow on the uptake, especially small and medium-sized businesses, which tend to have less time, budget, and PPC expertise. You can follow him on Twitter and Google+.

Adwords 28

Adwords Google Ads CPC 28

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Some rely on their gut feelings, claiming that social media ‘just works’. Real Analytics. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Some rely on their gut feelings, claiming that social media ‘just works’. Real Analytics. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Hubspot

FEBRUARY 8, 2013

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. So here are some of those instances in which a little PPC might do your business some good!

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Mike Pickowicz (PPC/SEM Analyst). Dennis Cohen (SEO Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Sprout Social

SEPTEMBER 17, 2019

Simply put, keywords or key phrases are the terms that people use to conduct online searches and find the information they need. While we’ll dig more into how to use Google search results for research later, you can see that the suggested related questions also help you understand what kind of information most people seek.

Keywords 103

Keywords Research SEO Lead Scoring 103

KoMarketing Associates

SEPTEMBER 9, 2014

The source code of a site can be an absolute wealth of information. It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc., Once we have a good understanding of what content is being linked to, shared, and ranking, it can help inform our own content marketing decisions. Schema Markup.

Research 120

Research SEO Press Tagging 120

Hubspot

APRIL 4, 2019

This is vital information when you're cultivating your own paid strategy and are unsure how to out-rank other businesses on the SERPs. is its ability to tap into Google, Bing, YouTube, Amazon, Instagram, Twitter, and the App Store, so that you're able to segment your keyword research through various channels and better target your efforts.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

PureB2B

DECEMBER 15, 2015

There are a lot of social networks in existence, but the main ones are Facebook , Twitter, Instagram, and now TikTok. Optimize this channel by sending your customers information on products or services, so that they’ll be more aware of your offerings. Pay-Per-Click (PPC) Advertising. Email Marketing. Create a YouTube Channel.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

DECEMBER 15, 2015

There are a lot of social networks in existence, but the main ones are Facebook , Twitter, Instagram, and now TikTok. Optimize this channel by sending your customers information on products or services, so that they’ll be more aware of your offerings. Pay-Per-Click (PPC) Advertising. Email Marketing. Create a YouTube Channel.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Navigate the Channel

JANUARY 9, 2018

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.

Brand Identity 50

Brand Identity Branding Tips ROAS 50

Hubspot

MARCH 24, 2011

Joanna is Director of Customer Acquisition over at SEOMoz, an expert in PPC campaigns, and remarketing. She shares some valuable tips for companies using Adwords and some common mistakes to avoid. In this episode we chat about: What to avoid when starting out with PPC. How to make to most of your PPC Campaigns.

Landing Pages 28

Landing Pages PPC Adwords Optimization 28

KoMarketing Associates

SEPTEMBER 18, 2012

Facebook is more informal. The audience on Twitter wants information faster. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent). YouTube launched full availability of a paid search service for video that works similar to Google AdWords.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hubspot

JUNE 9, 2013

You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites -- but the rest of the world is still catching on. Twitter Testing a New Look for Threaded Conversations, From Mashable. This week, Twitter started testing a new look on its website for messages and replies. You''re smart.

Paid Search Agency 28

Paid Search Agency Twitter Adwords Advertising Agencies 28

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Optinmonster

SEPTEMBER 10, 2020

Looking to boost the effectiveness of your PPC campaigns? In this post, we’ll show you how to boost the ROI of PPC campaigns by using targeted optins on your site. Are Popups Allowed by PPC Networks? With OptinMonster, you don’t have to worry about popup policies of various PPC networks.

PPC 79

PPC ROI Campaigns Landing Pages 79

Directive Agency

AUGUST 29, 2023

If you’re looking to hire the best PPC consultant services for your company, there are many options to choose from. In this comprehensive guide, you’ll learn everything you need to know to ensure you choose the right PPC consulting services for you and your company. What are PPC Consultant Services?

PPC 52

PPC Consulting Paid Search Agency Work Management 52

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Adwords 20

Adwords Tactics SEM Tips 20

Convince & Convert

AUGUST 3, 2015

” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. that night, I asked my girlfriend not to call me for the next three months, put away my PS3, and started my research on the best PPC resources available online … and I just read. Specialization: PPC Strategies + Case Studies + News.

PPC 158

PPC Paid Content Paid Search Agency Advertising Agencies 158

QuanticMind

FEBRUARY 3, 2020

As an example, Google recently released lead form ad extensions for search ads, allowing advertisers to capture contact information right from search results: Facebook also has a variety of new ad types that can help you reach audiences in a unique, relevant way, such as Messenger Ads, Canvas Ads, and Collection Ads.

Marketing Attribution 52

Marketing Attribution Enterprise Management Paid Search Agency Advertising Agencies 52

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Outbrain

JULY 3, 2019

They provide interesting and useful information to targeted users while they browse the internet. Types of paid advertising include PPC (pay per click), PPI (pay per impression) and display ads, or banner ads. PPC, which stands for Pay Per Click, is an internet advertising model used to drive traffic to a website or landing page.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google.

Conference 100

Conference Social Media Work Management Marketing Budget 100