5 Landing Page A/B Tests (And Their Surprising Results)
MARCH 20, 2015
When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error. There’s no one size fits all when it comes to landing page design. Landing Pages
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point. That’s not because email is going away any time soon.
An Overview of the Google Adwords Recent Changes & New Features
MAY 3, 2012
Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . With the Traffic estimator, performance estimates can now be graphed; ad groups drafted, and added to Adwords accounts. Adwords Labels. Google Adwords for Video. The Bad: The power of video is undeniable, but the jury is out on using video under this program as a lead generation strategy. link].
How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
NOVEMBER 3, 2015
Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog posts and landing pages for search? It turns out that if you approach ad creation with an inbound mindset, they can be an extremely effective way to increase leads and customers and enhance your overall inbound marketing campaign. Did you send a well-segmented email?
7 Recent or Unique Google Adwords features you should be utilizing today.
MAY 5, 2013
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. Your ads can have 5 options for lead generation: Get offers. Finally, there is a column within the Adwords management platform called Conversion Value.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Sadly, Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Link to your white paper on your home page. Lead Nurturing. Now you can relax.
10 Examples of Facebook Ads That Actually Work (And Why)
JUNE 22, 2012
Facebook ads. Facebook ads are what bring us here today. While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing , right?), If we're talking about 'online advertising best practices,' exactly what makes an effective Facebook ad? The Challenge With Facebook Ads. Close enough, right?
Facebook to Launch ROI Tracking Tool for Ads
NOVEMBER 19, 2012
News of another Facebook feature test! They will begin rolling the tool out on Friday, and it will allow advertisers to track the actions of Facebook users post-click. This tool will help advertisers track conversions to their external pages, and allow all businesses to track their success on Facebook. Facebook's ROI Tracking Tool. Pretty groovy, eh? Coincidence?
How to Master Local Lead Generation
JUNE 14, 2016
You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. simple way to locally advertise your business online is through Google AdWords.
4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
NOVEMBER 16, 2012
Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. How the Facebook Ad Platform Differs. But as a PPC ad platform, Facebook is fundamentally different.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. PPC ads/Social) Once they are there it is up to the content of your page to A) Get them to stay B) Answer their questions easily and efficiently and C) Get them to fill out some sort of lead form. Welcome back marketers. Geyer). What do all these facts mean?
New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
NOVEMBER 16, 2011
So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Second on the list is generating a high volume of leads; 49%. In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. Generate Leads: 46%. . Pay-per-click is the fastest digital method to generate leads.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
If we’ve missed something, please use the comment section below to let us know. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. Lead : A potential customer. AdWords
Using the New Lead Gen Feature in Facebook
FEBRUARY 10, 2016
If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. With AdWords or Bing, a user has to search a specific query, see your ad, click your ad, and then land on your landing page in hopes of driving leads from a form.
B2B Conversion Tracking Best Practices
JUNE 2, 2016
Mistake #1: Confusing conversions with leads. At the very minimum, there are the conversions from anonymous visitor to lead, lead to opportunity, and opportunity to customer. conversion can be a click anywhere on the page, it can be time spent on a page, but most likely, when talking about B2B web conversions, it’s form fills. These aren’t leads. Analytic
The 9 Circles of B2B Marketing Hell
JULY 20, 2016
B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. All that leads to is a bad review and a lack of long-term client relationships. Page views are great.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What’s the key to generating more inbound marketing leads? B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social media may be good for 99 things, but lead generation ain’t one of them. 48% have generated customers through Twitter and 42% through Facebook. ( eMarketer ).
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.” Target Job Titles in Campaigns.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Facebook Ads. Visual Website Optimizer is another landing page A/B and multivariate testing tool. Landing Pages. look it up.
How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
JULY 26, 2016
For example – that Facebook contest you ran to build your email list? Often, getting a subscriber via one channel – say AdWords advertising – costs more than getting a subscriber through, say, Twitter advertising. But if those AdWords subscribers end up converting into dramatically better leads, then maybe they’re worth paying for. Use landing pages.
Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
JULY 8, 2016
Eva relies heavily on multi-touch attribution models (red), U-Shaped and W-Shaped, and she uses metrics such as “leads by web source” and “revenue by touchpoint” (green) to drive her optimizations. AdWords. Facebook. Landing page. Lead form. Leads by web source. click to view larger). The 26 elements included in the molecule are: Attribution. Shaped.
Prove Your Worth:10 KPIs for Marketers
Modern B2B Marketing
NOVEMBER 15, 2013
Reports should lead to increased profits. Cost Associated Per Lead Acquisitions. How much is it costing you to acquire each lead? How many leads are generated by each one of your marketing efforts, and what’s the value of those leads? Lastly, the webinar generated higher value leads than the website, but lost money. Site Traffic : Lead Ratio.
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. There are a number of ways businesses can use Facebook to support their marketing efforts. But did you know that Facebook Ads can offer a great opportunity to complement your inbound marketing efforts?
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
NOVEMBER 18, 2015
Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Depending on what you want to get out of your campaign, your goals might look something like this: Generate 1,000 leads who are interested in our annual holiday sale by December 5, 2015. Create a landing page. This is where the landing page comes in.
Interview with Dave Chaffey of Smart Insights
Buzz Marketing for Technology
JUNE 17, 2015
Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview.
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). Section 3: 9 Unique Ways to Generate Leads With QR Codes. And Twinkies.*.
Unveiling The Pipeline Marketing Technology Stack
OCTOBER 13, 2015
In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). These tools offer A/B, multivariate testing, and more on owned properties like landing pages and emails.
Next-Generation Marketing Automation Systems Target Small Business
Customer Experience Matrix
JANUARY 22, 2014
Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., nurture campaigns), and share leads with a CRM system like Salesforce.com. Among U.S-based
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
recommend keeping track of six metrics that, together, begin to paint a better picture for those evaluating the overall performance of their B2B website. 1) Pages per Session. Pages per session, or average page depth, is the average number of pages viewed during a session. means that on average, visitors are viewing at least two pages when they visit your site.
The Lead-form Thank you page; A critical page to engage new leads
MAY 13, 2015
Getting a lead to sign up to your email newsletter, to fill out your form or even to make a purchase on your e-commerce page takes a lot of effort. However, you’re not done just because you’ve captured a lead or made a sale. Remember, you’re now going to have to make an effort to nurture that lead to build a relationship. The best way to start?
More New Systems Challenge the Marketing Automation Status Quo
Customer Experience Matrix
JANUARY 31, 2014
It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already. Here are a few options.
Purchases are fun, but…….they don’t move the business needle
JUNE 19, 2012
Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. Agreed lead definitions – ask your salespeople what information they need to say “Yes, this is a great lead.” Promote that landing page everywhere.
Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
JULY 26, 2016
You want to see the results in the reporting engine of the CRM, because that is where inbound leads get connected to pipeline and results? The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Qualitative lead reports for inbound media spend.
Key SaaS Metrics for Accelerating Growth
OCTOBER 26, 2015
Sales cycle ( number of days from lead to opportunity to close): Once the sales team accepts a qualified opportunity, they have the hot potato! Inbound marketing is comprised of two channels: Organic search: Keyword phrases plus a highly optimized, dedicated landing page (under your URL) with content tuned to that exact search phrase. Trials? Demos? Why does this matter?
Facebook Ads That Work
JULY 19, 2012
The effectiveness of online ads is generally measured on click-through rates, though with advanced ad tracking, you may also be able to measure ads by leads and sales. The standard for online ads has long been Google AdWords. Hubspot has identified three elements are crucial for high click-through rates on AdWords. These elements are also important for Facebook ads.
Incorporating Mobile Ad Tech into Your Marketing Strategy
Modern B2B Marketing
FEBRUARY 22, 2016
Let’s take a look at a new solution—Facebook Lead Ads. Facebook Lead Ad is a new type of ad unit that Facebook announced in mid September last year that’s designed specifically for the mobile channel. No more re-directing people to a mobile version of a form on a mobile version of a landing page that requires multiple taps and manual data entry.
Are Ads Worth the Investment? [Free ROI Calculator]
JULY 19, 2016
They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads. Examine the data and make improvements to your ads targeting, creative, and landing pages. Facebook, Twitter, and LinkedIn all have good solutions for this. Ready to give it a try? Bingo.
Online Advertising: Click-to-Call Boosts Conversions
OCTOBER 26, 2015
Do you have “leaky” landing pages? Leaks refer to points or moments when visitors to your page will become distracted or frustrated and turn their attention elsewhere before converting or performing the action you are trying to get them to take. Most landing pages have multiple areas where leaks can occur. Most businesses do, whether they realize it or not.
25 Clever Ways to Grow Your Email Marketing List
MARCH 28, 2012
Your content needs to be amazing if you want people to stay subscribed -- and if you want them to forward it to their friends, family, and colleagues that aren't already on your email list. 2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. 14) Promote one of your lead-gen offers on Twitter.