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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

What are the best tools for finding and eliminating broken links? How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas.

4 Ideas to Generate Blog Topics

Writing on the Web

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. What keywords are they using?

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4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. Solicit quick and easy contributions from other bloggers in the industry, providing links and references in exchange for assistance.

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26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

OMI Blog - Internet Marketing Training Courses & Certification Programs. Listly helps you curate items into lists you can then embed into a blog post. Using Storify, you can curate all different types of content about a specific topic, like blog posts, tweets, videos and images, into one board. 1.9.2013. [.] 26 Content Marketing Tools to Use in 2013, [link] [.].

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Actionable tactics for marketers: PDF to HTML conversion – its okay to have both but HTML provides more flexibility in applying keyword strategy and optimizing the landing experience.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

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How to Use Data to Create More Relevant Content

Hubspot

In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. But they aren't just blogging about anything. They're blogging about the topics that matter to their audience -- topics that their audience already searches for. Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. slick free tool that reports, for any full URL: linking domains, inbound links, most linked countries, most linked keywords, page rank of linking domains, and new links within the past 30 days. Online Website Link Checker. Knutson.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

What’s most important–on-page optimization, link building, or technical SEO? Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. Then you need to internally link effectively”) among other topics. But change is.”

9 SEO Tactics That Just Don’t Work Anymore

Hubspot

Throughout this post, I will help you understand which tactics you should not be using, because, let's face it-- they just don't work anymore! 1) Get more links to rank higher. In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked. Building links is still a very important part of ranking factors.

2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark

Update your SEO strategy; re-evaluate the keywords your buyers use to find you; and make content adjustments to reflect those keywords. Stop the automated link building schemes.  Utilize a PR professional to begin pitching unique content to high quality blogs and online content websites.  Many new features in Adwords as well as Bing.  Planning. Analytics.

The Top 10 Free Content Analytics Tools

Contently

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Bit.ly may be best known as a free link shortener, but its features do more than just save space. Once you’ve shortened links—and possibly even added a vanity URL shortener—Bit.ly Bit.ly.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.

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17 Realistic Ways to Get More Website Traffic

Act-On

If you want to shorten that time frame, take a look at these traffic-building tactics. Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords  are search terms of three words or more. These specialized keywords are easier to rank for because they have less competition. Do some careful link building. 15) Guest blog.

Creating Killer Content with Data: Pubcon Austin 2016

KoMarketing Associates

This can be especially important when looking at specific sections of a site (ex: blog, whitepapers, videos). After all, if a page is generating traffic because it’s being linked from other sites, you can determine the types of pieces to create to drive more links. Linked Pages  . talk about it in presentations, in blog posts, on Twitter, etc., Let’s be real.

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

Links and content have to become device aware and then operating system aware and then application aware. Just making the decision to build a mobile site experience or mobile application only scratches the surface to a much more complex marketing decision and opportunity. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building.

The Many Roles of an SEO Professional; What an SEO Tactician Does

NuSpark

We need to know how search engines crawl websites, what makes good code, how to write HTML markup language, how to tell what links are broken on your website, understand website architecture, and how to seek out and fix technical errors so that search engines index your site easier and more efficiently.  . Keyword Research principles. Link Building Strategy. Mobile SEO.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.  have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Blogs within your website domain is a big SEO ranking factor. 

The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. Overstock.com trades discounts for links, loses $1.05 Marketers. Where were we? Right.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run.  I can also do some long-tail keyword research with it. Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process.

16 Google Tools to Improve Marketing Effectiveness

Hubspot

When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. Check out HubSpot’s Google Places page , for instance, and the way we have highlighted some details, photos and specific links. 2. Google AdWords. The chances are you have probably already tried out Google AdWords. Google's Search-based Keyword Tool.

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

PPC 1

The Biggest SEO Shakeups of All Time

Hubspot

Rolled out in November of 2003, Florida cracked down hard on keyword-stuffing and other black hat SEO tactics. The “Nofollow” Attribute Cleans Up Link Spam. Whereas linking to a page usually counts as a “vote” for that page, tagging a link with the “nofollow” attribute tells the search engines, “Nah, ignore this one. ”).

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. There is no editorial calendar or story board in place with 99% of blogs.

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

Hubspot

Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads. A key advantage of content marketing is that it has a compounding return , meaning that just like a smart investment, it increases in value over time. People frequently think off-page SEO refers solely to link building , but there’s more to it than that.

PPC 44

Google unmasks the anonymous with Google Authorship

Biznology

It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. And, in their growth, they’ve also influenced and effected “proper” and “legitimate” content through text-link advertising and through SEO strategies that very effectively hook in to this giant SEO-optimized flotilla for quite a few very profitable SEO benefits (that can make or break a publication, store, nonprofit, or brand). ANONYMOUS (Photo credit: Andrewww26). Google’s conflicted.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. NuSpark Marketing is proud to offer you this scope-of-work proposal.  We aim to be true partners with you, as we take pride on our commitment to build your business.  white papers, case studies, website copy, videos, podcasts, blogs). We’ll work with you to coach you on your blog content and any other content that you produce.  Builds traffic to your website. Link Building

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. NuSpark Marketing is proud to offer you this scope-of-work proposal.  We aim to be true partners with you, as we take pride on our commitment to build your business.  white papers, case studies, website copy, videos, podcasts, blogs). We’ll work with you to coach you on your blog content and any other content that you produce.  Builds traffic to your website. Link Building

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Are you ready to build your dream team of inbound marketers? Growing the company's social media reach. 2) Blogger/Blog Manager. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Job Description: We are seeking a savvy wordsmith to join our blogging team.

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. A. Anchor Text - The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. 40 SEO Terms You Must Know! See Panda). H.

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

We’ve gone way beyond keywords. This is much more effective than just trying to pack your text with lots of keywords. Earned Link Building Becomes More Important. Businesses will realize just how much earned links are worth, for both SEO and building brand recognition and trust. As the name implies, these are links you have earned. B2B Marketing

4 Ways Small Business Websites Can Drive More Sales

Fearless Competitor

You can follow Aaron and his team on their  Facebook  page,  Twitter  and on the  company blog. For example, a visitor coming in through a paid search advertisement may land on a different page than a visitor who was referred from a Facebook link. Identify your keywords. Start by building a list of the keywords that you think potential customers will use in searches to find your business. Once you have your list, use a keyword tool like  Google AdWords  to determine the frequency that those keywords are used and to find other related keywords.

The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

You can read more from Nick on his personal blog SEONick. Paul also helped build products and grow revenue at BMC, Tonic, Alterpoint, Wavebender, and Pluck. Toby helped build Qloud up to 25M monthly uniques and then successfully sold the company. It’s simply more and more difficult to gain productive traffic through link manipulation and shoddy content.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How can generate more targeted traffic to your blog? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. As Glen notes, commenting generally drives only a small amount of direct traffic, but helps establish a relationship with the blogger that can lead to links and other benefits down the road.

RSS 1

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

Everyone who writes a business blog ultimately wants the same thing—more traffic. more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. There are a few dead links in here and a few service with strange terms of use, but most of these links are active and useful. Ongoing effort!"

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

What are some of the most effective ways to attract more readers to your blog? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. Also a great complementary post to the Seven Deadly Sins of Blogging previously published here.

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. ”) and questionable ( Stop using keywords in your URLs. trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious." advice.

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. Search Engine Optimization Basics by TopRank SEO Blog Search expert Lee Odden provides an excellent SEO primer on on-site techniques, link-building, and tactics to avoid.

Google Introduces +1 Button for Websites

Hubspot

A couple of months ago, we reported on the launch of Google's +1 button for Google search engine results and AdWords ads. By adding the buttons to their web pages and content items such as landing pages and blog articles, marketers will have even more opportunities to extend the reach of their content. Will you add Google's new +1 Button to your website and/or blog?