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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Aside from these statistics, the report provides results that could benefit marketers as they work their way through B2B SEO initiatives in the new year. View the full report. View the full report.

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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year by Derek Edmond. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

The science of marketing is an endless process of analysis and adaptation. Consider these statistics: More than 78% of customers will only engage offers if they have been personalized to their previous engagements with the brand ( source ). On the surface, reporting seems like a scientific process.

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. According to an article by Forbes contributed by Neal Taparia, resending emails can boost email receivership by 54.7%. Why Email Marketing?

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Tips to Set Up Winning Split URL Tests (and Some Common Mistakes to Avoid)

Convert

In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes. Avoid conducting tests that produce statistically insignificant findings, as much as possible. Are the results statistically significant? You can do the math using this calculator.

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