Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. MySpace was founded in 2003, so social media is still not quite yet 20 years old as a discipline.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 97

Budget Programs Tools Best Practices Enterprise Management 97

ClearVoice

APRIL 27, 2022

It’s one thing to have the idea or goal to write a book, but to actually execute that concept requires an entirely different level of discipline. Write an ebook, with these 10 steps by @AltimeseNichole. Write an ebook, with these 10 steps by @AltimeseNichole. ContentMarketing | #Ebooks | #Writing Click To Tweet.

Copyright 97

Copyright Business Amazon Distribution 97

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Hubspot

JUNE 16, 2020

So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception. The debate between organic vs. paid social media isn't exactly cut and dry. Organic and paid social media each have their own benefits and pitfalls.

Paid Social Agency 101

Paid Social Agency Social Media Advertising Agencies Organization 101

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. Keeping it fresh.

Paid Content 141

Paid Content Advertising Agencies Paid Search Agency SMB 141

Martech

JANUARY 30, 2023

Last Monday, I joined a call with marketing and advertising professionals to talk about the latest in AI and its implications for marketing in the near term. Write alternate code versions (surprisingly good). Write alternate code versions (surprisingly good). Power website chatbots (still testing, but this should be a layup).

Marketing AI 109

Marketing AI Blast Campaigns Copywriting Lead Ranking 109

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Psychologically, and because there is so much to look at on Twitter, people tend to glance at advertisements if they are not looking for something specific at that moment. Anyword4Twitter.

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Lake One

AUGUST 16, 2023

From writing catchy ads to brainstorming email hooks or creating trendy socials, marketers have their work cut out for them. That’s why for this month’s Lake One FieldNotes, our newsletter, we decided to walk and walk and solely use AI to write an email. Why We Used AI to Write an Email Lake One is nothing if not curious.

Paid Content 82

Paid Content Newsletter Creativity Advertisements 82

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner – intermediate.

Social Media 115

Social Media Training Course Resources 115

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Focus on Creative for LinkedIn Advertising.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. It’s going to change the job of a media planner in many ways. You need good data to train your media planning AI. AI is disrupting many jobs. Click the “Export” button.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. Here are three key reasons you need to put social media into your firm’s marketing strategy: 1.

Social Media 62

Social Media Work Management Marketing Management Media 62

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Your social media profiles are no longer just for amusement and socializing. Blurred Lines. An Awesome Opportunity.

Social Media 242

Social Media Media PR Profiling 242

Marketing Insider Group

OCTOBER 16, 2023

Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. Advertising research.

Paid Content 256

Paid Content Budget Programs Research Marketing Analytics Tools 256

Anyword

DECEMBER 1, 2021

Not all business writing is the same. In other cases, it might be better to ask a professional to handle the writing when it comes to making the product or service as appealing as possible to the audience. This distinction is especially apparent in the field of copywriting vs. content writing. What is content writing?

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

nDash

JULY 7, 2022

It’s an age-old paradox, personified in dozens of media, theorized since the 60s, and striking fear in the hearts of industry experts everywhere. AI writing tools have exploded into the workforce, streamlining healthcare, logistics, automotive, banking, and cybersecurity industries, for example. Robots will take our jobs!!

Tools 98

Tools Work Management Marketing Management Software 98

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? It changes the writing style by making it memorable. Others are great on cable news programs, while they might struggle in the social media world.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Anyword

APRIL 6, 2022

Once upon a time, you could have a meeting, write a report, or send a letter. Writing has changed in the same way, but with a major difference. AI Writing Assistants. Basically put, AI-powered writing assistants support a copywriter in the performance of their tasks. It’s just like business communication.

Marketing AI 98

Marketing AI Copywriting Paid Search Agency Landing Pages 98

seo.co

OCTOBER 6, 2021

First, I need to acknowledge an important distinction between content writing and copywriting. You’ll find this type of writing in advertisements frequently. Writing more content gives your site more text for Google to crawl, giving it a better understanding of your site. Write your content accordingly.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. These metrics eventually yield results with lead generation and sales. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Biznology

AUGUST 19, 2020

You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok. Should your marketing team advertise on TikTok? What is TikTok? “We

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Some of those media scars have been self-inflicted; others were caused by journalists who often play by their own set of rules. A misquote can sink a company’s stock price.

Media 147

Media PR Press Advertising Agencies 147

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Contently

MARCH 22, 2019

Advertising executive John Caples once said, “I spend hours on headlines—days if necessary.” You already spend enough researching, writing, and editing. How can you make sure you’re writing a catchy headline that does justice to the article behind it? Read a ton of headlines. The same goes for headlines.

Work Management 167

Work Management SEO Forrester Creativity 167

SmartBug Media

JUNE 13, 2019

Today, social media sites are well-established marketing channels. Companies that haven’t set up accounts typically claim that social media doesn’t offer much value for their business. The assumptions that business owners make about social media aren’t necessarily wrong. Social media is a powerful way to boost the brand.

Social Media 67

Social Media Advertisements Advertising Enterprise Management 67

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Hubspot

APRIL 13, 2021

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. I wasn't aware that advertising and marketing work together and aren't mutually exclusive. In fact, marketing and advertising have a lot in common. But marketing has a bigger scope than advertising.

Paid Content 99

Paid Content Acquisitions Advertisements Advertising 99

Optinmonster

JULY 16, 2021

Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. How to write a promotional email. 9 promotional email examples. What Is a Promotional Email? Boost Your ROI. Key Takeaways.

Promotion 138

Promotion Examples Landing Pages Click Rate 138

Launch Marketing

MAY 25, 2022

Search engines monitor and make all the calls when it comes to several areas of an online presence including advertising, placement, search results and more. So, if Google has their eye on all things internet-related, they must have an eye on your social media accounts too, right? Utilize Relevant Keywords in Posts. Download it now!

Social Media 125

Social Media Optimization Media Keywords 125

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Social listening lead generation This is one area of social media lead generation that’s overlooked.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Social listening lead generation This is one area of social media lead generation that’s overlooked.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

QuanticMind

JULY 27, 2023

But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. But how will AI—be it generative or otherwise—affect marketing and media buying? That’s just science. Now, how will AI shape the future of the industry?

Marketing AI 52

Marketing AI Paid Content Advertising Agencies Advertisements 52

Hubspot

AUGUST 21, 2023

Here, we'll take a look at the various kinds of business proposals and go over how to write one. Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

SEPTEMBER 18, 2019

Now that we’ve gone over how a communication plan can be helpful, let’s learn how to write one that will be effective. If an advertising agency focused on small businesses were to make a SMART goal, an example could look like this: “To increase employment applications for the client by 25% over the course of one quarter.”

Template 100

Template Planning Effectiveness Paid Search Agency 100