Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Bionic

DECEMBER 13, 2023

This is a recording of a live demo of Bionic’s new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans. The post New Clone Tool for Building Media Plans – Webinar Recording first appeared on Bionic Advertising Systems.

Media Plans 52

Media Plans Webinar Metrics Tools Ad Building 52

Bionic

JUNE 10, 2022

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Last month, we gave you Faster Media Planning with Intelligent Caching. Solution: Pre-cook Media Placements.

Media Plans 52

Media Plans Media Doubleclick Work Management 52

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Just yesterday, Digiday reported how Google, Meta, Havas, and Horizon are increasingly focused on, and investing in, AI-powered advertising. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Bionic

NOVEMBER 15, 2023

Media planning is never easy. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. Media Plan Date Autocomplete Tool Entering dates one at a time can be a drag.

Media Plans 52

Media Plans Automation Tools Media 52

Liveintent

MAY 24, 2021

. …But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. One of the main draws to Facebook is that it has one of the largest audiences available to advertisers. On average, people spend 144 minutes on social media sites every day.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Budget friendliness: Local advertising is often more accessible for small businesses.

Advertisements 107

Advertisements Advertising Allocation Planning 107

Bionic

JUNE 20, 2022

Bionic just unveiled two new tools that help you find Black Owned Media. Finding Black Owned Media is a Top Challenge. As reported in 5 Problems Thwarting Media Supplier Diversity Initiatives , despite years of effort, finding diverse suppliers remains the #1 obstacle to achieving supplier diversity. Click on Black Owned Media.

Media Plans 52

Media Plans Media RFP Paid Search Agency 52

ClickZ

DECEMBER 15, 2020

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved. Enterprises often leave this to agencies or have dedicated in-house staff.

Media Plans 92

Media Plans Planning Content Marketing Paid Search Agency 92

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. ROAS is the Growth KPI.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54

Bionic

JUNE 10, 2023

Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it. 856 Billion to be Spent Advertising Media, Globally In 2023, the estimated global spending on advertising media is $856 billion​​. billion × 0.714 ≈ $ 302.9

Advertising Agencies 52

Advertising Agencies Spending Advertisements Advertising 52

Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Bionic

JUNE 30, 2022

The latest upgrade to Bionic media planning software includes faster filters , faster picklists , faster deletes , and faster URL exports. Media Planners Feel a Need for Speed. As a media planner or media buyer, you have to move quickly. In this latest upgrade, you got a bunch more media planning accelerators.

Media Plans 52

Media Plans Media Click Rate Software 52

Valasys

MAY 10, 2022

It’s no secret that just creating advertisements does not guarantee brand success; advertisements must be properly positioned in front of the appropriate audiences. The post Everything to Know About Media Buying and Media Planning appeared first on Valasys Media. Share This Post Shares.

Media Plans 52

Media Plans Buy Planning Media 52

Bionic

MARCH 11, 2024

Advertising has always had a swivel chairing problem. Digital advertising made it worse. In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. The media buyer would send an insertion order to the ad sales team.

Advertisements 86

Advertisements Advertising Work Management Order 86

Bionic

APRIL 5, 2021

Media planners, you’re going to like the new “tres comas” media planning tool. Media Plans Have Lots of Commas. When media planning, you’re often working with numbers in the thousands, millions, and sometimes billions. Introducing Bionic’s “Tres Comas” Media Planning Tool.

Media Plans 52

Media Plans Tools Media Cost 52

Bionic

MARCH 18, 2020

“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption. You can access all your clients, every media plan, every creative asset, performance reports, and everything else. Work from Anywhere.

Media Plans 52

Media Plans Media Advertising Agencies Training 52

Bionic

APRIL 12, 2021

Bionic for Agencies is rated the “ideal” media planning + buying tool because it’s complete, #1 ranked, fast, easy, and saves money. Bionic automates your entire media planning and buying workflow across all media channels. Bionic is the #1 ranked media planning and buying system.

Media Plans 52

Media Plans Buy Tools Media 52

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). This explosion of options has revolutionized media planning. With so much on the line, advertisers need to get it right.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. KPI trends set the stage for the biggest decisions: whether to pull back media investment, hold steady or scale.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Bionic

JANUARY 20, 2023

The 2023 advertising forecast is, well uhh… it’s complicated. The word “flexibility” has jumped out front as an early contender for advertising’s word of the year. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.”

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Bionic

JUNE 25, 2019

Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns.

Media Plans 53

Media Plans Tools Media Advertising Agencies 53

Bionic

OCTOBER 14, 2022

Advertisers struggle to track progress on their media supplier diversity initiatives. Lack of Media Supplier Diversity Tracking Tools. Unfortunately, media planners lack media planning tools that enable them to track and make progress against DEI these goals. Introducing the DEI Scorecard.

Budget Programs 78

Budget Programs Media Allocation Paid Search Agency 78

Bionic

JULY 12, 2023

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. We Wanted to Know More About Media Planning and Media Buying I work on the Client Success team here at Bionic Advertising Systems.

Course 73

Course Media Media Plans Class 73

Digilant

DECEMBER 20, 2022

Rather, they want personalized advertisements with solutions to their problems or products they are interested in or have recently searched for. Taking it a step further, they are more willing to then make a purchase if the advertisement directs them to an in-stock product, an easy-to-navigate webpage, and a seamless check-out process.

Advertisements 52

Advertisements Advertising Media Mobile Advertising 52

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Bionic

MARCH 26, 2019

Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning. You’ve got to see it to believe it !

Media Plans 42

Media Plans Media Budget Programs Training 42

Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. Social media provides a mechanism for both distributing information and combating social isolation. How Has the Pandemic Impacted Our Industry?

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. However, as updates on the platforms arise, many are unaware of them and how it impacts advertising campaigns. It’s no secret. Ads Manager.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Martech

AUGUST 23, 2022

announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. Although there has been a steady decline, it’s still a big market for advertisers and publishers. Today, Simpli.fi The Simpli.fi

Advertising Agencies 79

Advertising Agencies Advertisements Advertising Paid Search Agency 79

NuSpark Consulting

JULY 13, 2017

This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. Programmatic display helps you “automate” the advertising process by using artificial intelligence (AI) to target specific audiences and market segments with suitable ads during their browsing.

Display 173

Display Advertisements Advertising Marketing AI 173

Bionic

APRIL 26, 2019

Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams. Note that default currency is set for each advertiser and campaign.

Media Plans 42

Media Plans Media Advertising Agencies Profiling 42

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 102

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 102

Bionic

SEPTEMBER 14, 2022

Using Excel to track fluid media spending in digital advertising is a nightmare. Here’s how to automate tracking and flowing your media budgets with Bionic. The latest software upgrade to Bionic for Agencies includes new tools that enable you to: Automatically flow your media budgets from month-to-month. Key Takeaways.

Budget Programs 87

Budget Programs Media Paid Search Agency Advertising Agencies 87

Bionic

SEPTEMBER 7, 2018

As a media planner, you need to work fast. With its latest software upgrade, Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans. The Problem with All Your Media Plan Details in One Place.

Media Plans 41

Media Plans Tools Media Click Rate 41