Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. A few prominent examples of unique business goals that helped companies establish themselves- . E-commerce Marketing - Case Studies .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. Find out what businesses the company has serviced and see what kind of results they achieved. The agency’s website should have sufficient testimonials and case studies that show continued success.

Marketing Agencies 2 262

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 262

Webbiquity

MAY 3, 2022

In a study conducted by Zoom and Qualtrics Research , 80% of U.S. While nearly nine out of ten companies have resumed business travel, 28% say they are sending fewer people to events. That’s the high-level conclusion from a recent study by Deloitte. Everything will have a virtual component in the future. pre-pandemic).”

Marketing Report 336

Marketing Report Event Marketing Research Trends 336

FunnelEnvy

MAY 13, 2024

With competition heating up across almost all industry verticals, it is more challenging than ever for SaaS companies to improve marketing ROI. One key strategy for achieving better results is partnering with the right Conversion Rate Optimization (CRO) partner. Review their case studies and success stories.

Advertising Agencies 62

Advertising Agencies Lead Ranking Multivariate analysis Transparency 62

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

New North

AUGUST 29, 2023

Even some of the best cold callers can’t get more than a 2% success rate. Are you searching for B2B lead generation companies to help fill the gap? What should you be looking for when analyzing B2B lead generation companies? Companies must innovate to generate leads and drive sales to stay competitive.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. B2B companies and high-ticket sellers needing to coax buyers through a sales funnel can benefit most from these campaigns. How do you know which tactics work and who’s just blowing smoke?

Cost per Lead 236

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 236

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Sprout Social

APRIL 17, 2023

That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. We’re delighted to learn that Sprout delivered a 233% return on investment over three years, resulting in up to $1.3M in savings.

ROI 99

ROI Work Management Marketing Management Case Studies 99

Marketing Insider Group

JULY 28, 2020

Logically, we think the higher the salary, the greater the influence on a company. Marketing and technology actually have synergies, so companies should really invest in both. The report on c-suite salaries comes from a Harvard Business Review study. Advertising spend really has little to do with content marketing.

CMO 313

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 313

Inbox Insight

OCTOBER 9, 2023

According to a study by SiriusDecisions , 92% of B2B marketers worldwide consider Account-Based Marketing ‘extremely’ or ‘very’ important to their overall marketing efforts. This growth in popularity is testament to the effectiveness of ABM and its ability to deliver significant returns on investment (ROI).

Account Based Marketing 106

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 106

SalesGrape

SEPTEMBER 17, 2023

Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. Instead of casting a wide net, ABM allows companies to personalize their messaging and tailor their campaigns for each individual account. This is where account-based marketing (ABM) comes into play.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 137

B2B Marketing Enterprise Management B2B Work Management 137

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. From pay per click to a TV spot, every ad only offers returns when it’s on; once it’s over, it’s over. Now, on to the numbers.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. Tactic Claim Rate Show Rate Lift ROI Demo Show Rate 24.8% The results?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Spiralytics

JANUARY 31, 2023

Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Take short-form web videos, for example.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Inbox Insight

MAY 9, 2024

Lead generation has become an essential aspect of every company’s growth strategy. While some B2B companies choose to keep lead generation in-house, there are significant advantages to outsourcing this critical function. Businesses hire a third-party company to handle the entire lead generation process.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. This average could be a baseline or your goal, but it gives you some context around ROI. How you get to ROI is different for every company.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

illumin

MAY 9, 2024

In turn, you can then shift your focus and strategies towards those channels and campaigns that bring in the highest return on investment. In most cases, brand lift is measured by conducting a brand lift study. There are various methods to conduct brand lift studies. How do brands measure brand lift?

Advertisements 52

Advertisements Advertising Brand Identity Branding 52

Marketing Insider Group

MAY 3, 2021

In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. Companies publish millions of blogs every day. It just means your company has firm values and lives them. The findings?

B2B Marketing 288

B2B Marketing Content Marketing B2B Thought Leadership Planning 288

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. By tailoring marketing efforts to individual accounts, businesses can enhance engagement, nurture relationships, and achieve higher conversion rates.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Unsatisfactory ROI. ROI is the ultimate barometer of success.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 14% use advanced analytics, and that percentage has been constant for each year of the study.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

SalesGrape

OCTOBER 16, 2023

These leads are essential for driving sales, increasing revenue, and ultimately growing a pharmaceutical company. Quality leads play an integral role in the pharmaceutical sector as they help companies identify individuals or organizations that are most likely to benefit from their products or services.

Telemarketing 89

Telemarketing Lead Scoring Lead Ranking Generation 89

QuanticMind

MAY 17, 2018

No one needs to tell you, for instance, that PPC advertising works. It’s cost-effective, allowing you to withhold payment until a viewer actually clicks on your ad, empowering much higher return on investment. It certainly did to language acquisition company Babbel back in 2015. Sound familiar?

Case Study 40

Case Study Case Studies PPC Studies 40

Contently

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. A buyer persona is a detailed profile of a company’s ideal customer. However, in smaller companies, content teams may need to take on this task themselves. What Is a Buyer Persona?

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Only B2B

OCTOBER 26, 2023

By categorizing your B2B list into distinct groups based on industry, company size, geographical location, and specific interests, you’re enabled to craft marketing messages with pinpoint accuracy. Research indicates that personalized content leads to a remarkable 42% higher conversion rate. The end results?

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. In addition, 73% of respondents from the report said they looked at a case study while doing their research, and 96% of respondents said they wanted content that contained more input from industry thought leaders.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

Atomic Reach

JULY 27, 2023

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. This adds self-sustaining passive income streams to your company's profits while lowering marketing costs with increased margins. Do you have to guess what type of results your investment will yield?

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

ClickZ

OCTOBER 23, 2020

As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment. The most recent AI survey by Bain and Company analyzed that organizations that make use of AI were 4.2 Automation is possible in 30% of sales activities.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Martech

MAY 18, 2023

Customers overwhelmingly rely on a company’s content for purchasing decisions. Pushing sales can be good for quick wins but has a lower return on investment. When your company receives a notable sales spike, don’t just congratulate yourself for a job well done.

Sales Management 131

Sales Management Top of Funnel Content Marketing Paid Search Agency 131

Launch Marketing

MARCH 20, 2024

Increases Brand Trust: 66% of marketers increased their company’s credibility and trust through the implementation of digital marketing strategies. Generates More Leads: Businesses that blog see 126% more leads than companies that do not blog or execute content marketing. What Impact Does Marketing Have on Businesses?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Martech

OCTOBER 28, 2022

Employees can help define the company vision. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints. “ Evaluating ROI/ROAS. They can imagine ways to actualize this vision. But let’s face it.

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

KEO Marketing

JULY 13, 2017

Businesses are progressively investing in it to gain more customers and boost their bottom lines. According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets. Companies that are not in sync with their prospects and consumers online are missing out on sales.

Paid Search Agency 48

Paid Search Agency Companies Planning Advertising Agencies 48