Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. These visual mediums hold a captivating allure for Alphas, opening an opportunity for marketers. Video is proving to be the method for effectively engaging with this tech-savvy generation.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

DivvyHQ

FEBRUARY 21, 2019

We all have our own preferences and opinions. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. Given that great storytelling is integral to effective content marketing , it’s a worthwhile refresher for any practitioner who wants to keep an audience coming back for more. is subjective.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Martech Advisor

NOVEMBER 19, 2019

Generally speaking what’s already out there are clichés, opinions that are already passé in a marketing and branding world that moves at the speed of the consumer. Here’s where you can capitalize on those older opportunities like customization, personalization, storytelling, and AI.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47

B2B Marketing Traction

JULY 2, 2014

Studies have shown that storytelling increases time spent on the blog post and the popularity of the post. Reading about the author’s experiences and how they led the author to his or her opinion on a topic is much more interesting that a dry dissertation on a subject. Tell a Story to increase Engagement and Readership.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. Because We’re all storytellers at the end of the day to those audiences in a compelling and relevant way. Saksham Sharda: So in your opinion, what are the key factors that differentiate successful AI-driven products or services in the market?

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Marketing Craftmanship

APRIL 8, 2016

Small and medium sized funds are likely to be hardest hit as the asset class falls out of favor. Collectively, fund managers may be geniuses at left-brain, quantitative skills; but often fail miserably at managing right-brain storytelling skills, or at hiring right-brain people to manage those tasks properly.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

SnapApp

AUGUST 11, 2015

Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. Consider the fact that 55% of people recently surveyed by FleishmanHillard wanted suggestions and how-to advice from their online content, while 47% wanted expert opinions on relevant content.

Paper 54

Paper B2B Marketing Planning Screencast 54

MKT1

AUGUST 16, 2022

All of your longer-form content, your big ideas, your potential data studies, the trends you want to weigh in on, the opinions you want to share, and your customer stories should ladder up to these. How to write perceptions : We recommend creating 3-4 perceptions to guide your storytelling efforts. We are leading this movement.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Bluetext

MARCH 15, 2023

I would make decisions like this because when you are known as a creative powerhouse and fashion is a creative art, medium in the end. Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Why would or wouldn’t you have made this decision?

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Atomic Reach

MARCH 18, 2019

His focus area lies within local and seasoned paid SEO strategies for small and medium businesses across the USA and Canada. He is an advocate of digital storytelling and an expert in seasoned growth marketing. Cynthia Johnson uses digital storytelling, personal branding techniques online, and digital marketing to help brands grow.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

ClearVoice

OCTOBER 9, 2018

In medium-sized and small cities, agencies that serve the local businesses take quite a different approach. She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Adobe Experience Cloud Blog

JULY 6, 2016

With the addition of stickers, brands have a new medium to create the personalized, fun content they’ve previously had to hire digital graphic artists to produce. By incorporating these new features, Twitter is opening the door for brands to further engage their audiences in new and interesting ways. Snapchat: Acquisition of Seene.

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

ClearVoice

JANUARY 26, 2024

Social Media Narrative, Value-Driven Posts: For millennia, humans have connected through stories regardless of the medium. It also adds a layer of credibility from others in the industry whose opinions your target customers value. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

APRIL 26, 2016

The Cauldron, a site that runs articles on Medium from both journalists and sports figures, became partners with Sports Illustrated in the fall of 2015. During a time when opinion blogging and vlogging has cemented itself as part of editorial culture, that’s probably okay. and Turner Sports. .’

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Vidyard

JANUARY 30, 2014

The evolution of media simply dictates that brands will take the television experience (something familiar) and move what works (storytelling) to the Internet where more people are hanging out (millennials don’t subscribe to cable, but turn to the Internet instead). Does the series have potential?

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51

ClickZ

JANUARY 29, 2020

While “walk” personalizations are more effort, they have commensurate medium to high impact. Marketers still need to be creative storytellers and empathic listeners, but the role requires more and more technological know-how. Q) Why, in your opinion, should companies opt for Drupal over the likes of WordPress and Joomla?

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Bluetext

MARCH 26, 2021

Oftentimes involving too many decision-makers is like having too many cooks in the kitchen, it just results in an inefficient and stagnant discussion of competing opinions. Medium Title: Medium Content: The post How Not To Name Your Company appeared first on Bluetext. Bluetext Rule of Thumb : Involve only key decision-makers.

Paid Search Agency 26

Paid Search Agency Companies Domain Advertising Mediums 26

Content Standard

OCTOBER 19, 2015

So far we’ve covered content promotion , interactive storytelling , and episodic content creation. So as the ecosystem of platforms available to marketers expands, this piece will serve as a roundup of what you need to know about solutions from Instagram, Snapchat, Medium, Pinterest, and Periscope/Meerkat.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

So far we’ve covered content promotion , interactive storytelling , and episodic content creation. So as the ecosystem of platforms available to marketers expands, this piece will serve as a roundup of what you need to know about solutions from Instagram, Snapchat, Medium, Pinterest, and Periscope/Meerkat.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Litmus

MARCH 31, 2020

Email clients are opinionated, but more email developers seem to take it as a challenge, see how much they can push the existing tech—and I really respect that. Also, I love that the medium allows for time and space to thoughtfully craft a message that can more effectively reach the reader. Christina Scandole, Account Executive.

Enterprise Management 82

Enterprise Management Work Management Marketing Management Budget Programs 82

Heinz Marketing

FEBRUARY 19, 2018

Storytelling. Would love to kind of hear from you, your perspective on storytelling, on radio and audio as a marketing channel, and why is it still so relevant? Not only is it a medium perfectly suited for these smart phones, it’s a medium that’s perfectly suited to our busy lives. The importance of audio.

Top of Funnel 58

Top of Funnel Banner Ads Paid Search Agency Banners 58

Optinmonster

MARCH 13, 2024

Research shows that 68% of people would rather learn about a new product or service from a short video than other mediums. The key differentiator is visual storytelling. Use a character in your video to make your storytelling more effective. Video marketing is a powerful tool that’s growing in popularity.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Hubspot

MARCH 31, 2014

A version of this post originally appeared on the Opinion section of Inbound Hub. For more content like this, subscribe to Opinion. Whereas I really wanted them to focus on insight, storytelling, and scoops: quality.". The Verge is one of the biggest and most influential technology news sites in the world, with 8.6

Traffic 28

Traffic Stats Blogger Hubspot 28

Oktopost

OCTOBER 14, 2021

Brand Storytelling. Use the Power of Storytelling. Did you know that storytelling is one of the best ways to do that? . Using the structure of storytelling in B2B copywriting allows you to present data points in a format more palatable to the customer. . Content that focuses on your brand and how it might benefit others.

Copywriting 139

Copywriting Top of Funnel Marketing & Strategy B2B 139

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. His website is a powerful resource for anyone who wants to take a deep dive into content creation, storytelling, and the future of digital marketing.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

ClearVoice

APRIL 2, 2019

It’s still a medium where people want to learn something or get something. How would you suggest that podcast writers approach storytelling differently for this medium to increase the entertainment value/listenability? A lot of credits transfer from print or prose writing, but it is a completely different medium.

Business 90

Business Storytelling Barriers Advertising Mediums 90

Hubspot

DECEMBER 9, 2011

Think of marketing as storytelling, and think of your customers as the characters. The medium isn’t the message. Here are three universal content blueprints to include in your company’s blogs: offer a new opinion, create a killer list, or teach your customers how to do something. No one cares about you (yet.)

Social Media 28

Social Media Social Marketing Tips Media 28

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. His website is a powerful resource for anyone who wants to take a deep dive into content creation, storytelling, and the future of digital marketing.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Bluetext

MAY 22, 2024

Every Narrative Needs an Arc At the heart of every successful marketing video, or any creative marketing medium, lies a captivating story. Build Tension Tension is the most powerful tool in storytelling. Seek feedback and the unbiased opinions of those on your team not involved in the video. One video = one primary message.

Video Marketing 43

Video Marketing Urgency Marketing Landing Pages Impressions 43

KoMarketing Associates

JUNE 9, 2015

For content marketers, the key to good storytelling is finding that same kind of “hook.” Supplement author-based opinions with relevant data and analysis. Read more about good content marketing storytelling: 12 Quick Tips for Writing Better Blog Posts. Find out what questions readers have – and answer them.

Marketing & Strategy 120

Marketing & Strategy Storytelling Content Television marketing 120

Convince & Convert

FEBRUARY 6, 2011

The emergence of amazing character-based brand storytelling on the social web. Smart brands, regardless of their size and marketing budget, can be highly effective storytellers. When you can attain that level of authenticity, you have a powerful brand storyteller that won’t be forgotten. Meet Kan Jam.

Marketing Budget 123

Marketing Budget Storytelling Broadcasting Eye-Tracking 123

Contently

JANUARY 9, 2019

All these creators have been able to tell stories in innovative mediums because the companies they work for see multimedia as complementary to the written word. Video isn’t just an optional medium for duplicating the original information. In some cases, you’ll also be able to cover a topic in both mediums.

Video Marketing 167

Video Marketing Brand Identity Branding Youtube 167

nDash

MARCH 6, 2019

Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57% ( LinkedIn Technology Marketing Community ). Have you commented on recent industry news with your brand’s opinion? What does this mean? What does this mean?

Stats 45

Stats Paid Search Agency Marketing & Strategy Content 45

Goodish Agency

MARCH 18, 2021

Repeat after me everyone, “ the medium is the message ”. Good storytelling, with the goal of educating and inspiring your audience, is best. Your opinion is unique (I hope) & if written semi-decently it’ll also show your values to your audience. The Importance of Storytelling. Insanity really. Miha Mulec.

Paid Content 89

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 89

Single Grain

JULY 6, 2021

Chief Storyteller – who can craft memorable stories to connect your brand to customers. This research is more about people's thoughts and opinions about your brand or product than hard data. Share your brand story with powerful storytelling. This research method is all about gathering numbers and other hard data. .

CMO 52

CMO Paid Content Paid Search Agency Work Management 52