Webbiquity

APRIL 18, 2023

You can provide different types of videos , from background videos on the front page to product demos. This approach can result in : Producing a higher retention rate Providing a better website experience Enabling customers to see the product at a 360° angle Helping customers get to know the product/service through demo videos.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. 3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Webbiquity

FEBRUARY 28, 2023

As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape. Video Content Marketing Video content is important for B2B eCommerce companies looking to better engage with prospects, promote their offerings more effectively, and boost sales.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively.

Video Marketing 84

Video Marketing B2B Marketing B2B Thought Leadership Work Management 84

SendX

SEPTEMBER 30, 2020

Announce a Product Launch With a Demo Video Email marketing offers you a handy way to spark interest in your new lineup. Including a video into your product launch email campaign can help to skyrocket your conversion rates as the viewers are 64% more likely to make a purchase after watching a compelling product demo video.

Email Marketing 275

Email Marketing Video Marketing Best Practices Click Rate 275

Zoominfo

AUGUST 17, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Chorus We’ve launched a new integration between Chorus and YouCanBook.Me, an online scheduling service. You can now join calls scheduled through YouCanBook.Me

Intent 130

Intent Zoominfo Paid Search Agency Class 130

ClickDimensions

JANUARY 9, 2024

Small to medium sized businesses (SMBs) with well-defined sales processes and effective pipeline management experience an 18% increase in revenue growth compared to those without. However, it’s not without its challenges.

Work Management 109

Work Management Marketing Management Allocation SMB 109

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. Strengthening Personal Connections : B2B relationships are built on trust and rapport.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

SendX

NOVEMBER 12, 2020

This gives sales teams all the cues they need to get a prospect to book a demo. Once you’re equipped with the necessary actionable data, you’re going to need a medium through which you can vet and nurture these leads using the data.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Demos : Number of MQLs that sign up for a scheduled demo. MQL to demo rate : Percentage of MQLs that turn into scheduled demos. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

ClickDimensions

DECEMBER 28, 2023

Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. This misalignment can lead to missed opportunities, frustrated customers, and ultimately hindered growth.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Biznology

SEPTEMBER 6, 2017

Demo: Most software demos are recorded screen captures. A demo longer than, say, five minutes should be broken into chapters. Obviously, video is the best medium for putting a human face on something. If the presenter is enthusiastic, they’re generally worth watching. If not, they can be hard to watch.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Zoominfo

AUGUST 22, 2022

Are they a small to medium-sized business, or an enterprise? For example, a medium-sized business with a larger-than-average sales team might have a bigger need for sales software than an enterprise company with a smaller sales team. While it can be used to help you qualify leads, it’s also an excellent strategy to segment audiences.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. Follow @illuminHQ

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

ClickDimensions

DECEMBER 19, 2023

However, many small to medium sized businesses (SMBs)face one common hurdle: the absence of comprehensive account and buyer insights. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack The Consequences Without a deep understanding of your target accounts and buyers, you’re essentially navigating blindly.

Allocation 64

Allocation SMB Marketing Management Differentiation 64

ClickDimensions

NOVEMBER 28, 2023

In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack 5 Siloed Data Problems 1. Unfortunately, many SMBs face a common challenge: siloed data and processes.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Zoominfo

JUNE 19, 2018

Offer product demos or how-to videos. Host a live demo to give your audience an in-depth look at how customers and prospects can use your product best. If your business offers many different products and services, you can host several live demos throughout the year, with each video focused on a specific product. Final Thoughts.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Parse.ly

APRIL 20, 2023

See this example from our Demo Dashboard: How do I set this up? shows five categories that correspond with UTM parameters: Campaign, Medium, Source, Content, and Term. Medium Medium is used to identify the marketing channel, like social, email, or paid. demo The post New Parse.ly can help your team? Get a Parse.ly

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

Marketing Insider Group

SEPTEMBER 22, 2020

Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. Here are some examples of the types of offers you can promote: Software demos. Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. Sale discounts. Content downloads.

Lead Generation 291

Lead Generation Campaigns Generation Planning 291

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Experiment with new content mediums , like posting videos on YouTube or creating podcasts. Start a customer referral program and incentivize current customers to set up demos with those in their network.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Heinz Marketing

MARCH 29, 2022

Some great use cases for video selling include but are not limited to: Mini demos. Video is a medium that lends itself well to customization… and customizing the sales approach to each prospect is crucial! Recaps of follow-up calls. Reviving leads that have gone dark. Call Follow-Up.

Sales Cycle 110

Sales Cycle B2B Sales Video Marketing B2B 110

Webbiquity

AUGUST 4, 2020

Email will likely be your primary medium for driving registrations. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Presenting results of original research is often a strong draw. Image credit: Karolina Grabowska from Pexels. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

ClickDimensions

DECEMBER 19, 2023

However, many small to medium sized businesses (SMBs)face one common hurdle: the absence of comprehensive account and buyer insights. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack The Consequences Without a deep understanding of your target accounts and buyers, you’re essentially navigating blindly.

Allocation 52

Allocation SMB Marketing Management Differentiation 52

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. Email is the OG digital marketing tool.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Implementing effective marketing and sales technology can lead to a 20% increase in revenue for Small and Medium-sized Businesses (SMBs).

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Implementing effective marketing and sales technology can lead to a 20% increase in revenue for Small and Medium-sized Businesses (SMBs).

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

Zoominfo

OCTOBER 4, 2021

In other cases, inaccurate information may inadvertently send a prospect to the wrong team — for example, routing a lead to the small-and-medium business team instead of the enterprise team if revenue figures are off. We put red highlights on fields that could bring routing problems.

Enterprise Management 130

Enterprise Management Marketing Automation Services Work Management Marketing Management 130

Content Standard

NOVEMBER 17, 2021

In fact, video is an incredibly versatile medium that is often underutilized in the later stages of the audience journey. Examples of product and solutions-focused videos include: demo videos. In this animated product demo, TurboTax shows viewers how easy it is to use their product to file your taxes. customer testimonials.

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138

Act-On

OCTOBER 6, 2023

The reminder can allow your new lead enough time to get to her desk for your demo, reschedule the call, or seek a webinar recording, if she has to miss a live session. You can use SMS to alert customers and prospects of upcoming events, like a webinar starting in an hour.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

BOP Design

AUGUST 11, 2021

Remember that your audience is always adding new professionals, potentially from other industries and they may want to connect via different mediums, especially during the so called “Great Resignation” of post-COVID 2021. Even if an email campaign didn’t have a high open rate, did you get a new demo request? Focus on the Big Picture.

Tips 126

Tips Work Management Marketing Management Cold Calling 126

Sage Marketing

JULY 23, 2023

This event can book a demo form completion, click on an email, or any other predefined action. Default Channel Grouping Google Analytics automatically organizes Source and Medium into channels through a process known as Default Channel Grouping. You can’t compare it to the average time on site from the UA reports.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

ClickDimensions

DECEMBER 21, 2023

In 2023, many small to medium sized businesses (SMBs) still struggle daily with outdated manual processes and inconsistent practices. Shockingly SMBs spend an average of 64.8% of their time on non-revenue generating activities, including manual administrative tasks like data entry and paperwork.

Practices 52

Practices Marketing Automation Services SMB Training 52

Brandwatch Marketing

NOVEMBER 8, 2023

13) SumAll Targeted at small-medium businesses, SumAll is a cross-platform social media monitoring tool that will help you understand the correlation between your social channels. If you are interested in seeing what more advanced tools like Brandwatch can offer, the please do get in touch by booking a demo. bw_banner_cta]

Social Media 98

Social Media Tools Media Lead Scoring 98

Martech Advisor

MARCH 30, 2020

Create short videos for product demos and share customer experiences. If you are a B2B company, leverage video calls for free demos and direct consultations. Being a fast communication medium, you can be accessible to your customers anytime, anywhere. Status can be used in a variety of ways. WhatsApp is free.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Broadcasting API 134

Zoominfo

MARCH 8, 2022

We’ve all done it — visited a website and filled out a web form to request a demo or download a report. We do this by looking at the annual contract value per completed demo, an algorithm that’s built into our Salesforce. At ZoomInfo, we recognize five distinct stages of a lead lifecycle: identify, qualify, connect, close and expand.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

ANNUITAS

APRIL 19, 2022

Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. This content should provide more detail about your solution and meet deeper informational needs.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130