Heinz Marketing

MARCH 4, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the first installment of The B2B Marketer’s Quick Start Guide. The line between professional and personal may get blurry. Without further ado…. Today’s post is all things Social Media. Free platform.

Paid Content 133

Paid Content Social Media Media B2B 133

KoMarketing Associates

MAY 30, 2017

Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed? billion in 2024.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Blue Flame Thinking

SEPTEMBER 13, 2021

Honestly, this trend will likely continue, and subsequent iOS updates will probably further restrict access to personally identifiable demographic and location information from these users. As stated earlier, email is an important tool in a marketer’s arsenal. In fact, Apple’s combined email apps make up 49.7% A/B Testing.

Privacy Protection 95

Privacy Protection Privacy Open Rate Opt-out 95

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. So, what are the top performing websites doing differently now?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Outbrain

FEBRUARY 8, 2022

The combination of a creative campaign with world-famous personalities, like Roger Federer and Mike Horn, and the power of Outbrain’s Native Awareness+ suite enabled Switzerland’s national marketing and sales arm to achieve 75% campaign viewability and a CTR 2.3-times times the campaign benchmark. Royal Canin. Royal Canin.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Scoop.it

OCTOBER 16, 2018

estimated that a person living in a city sees up to 5,000 ad messages a day. On overly saturated marketing landscape means it’s harder to get your content marketing to convert your ideal audience unless…. As marketers, our job is to create experiences that delight customers and convert into sales on a consistent basis.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Automation Content Marketing 87

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Valasys

OCTOBER 31, 2019

The optimal use of B2B marketing channels for building B2B marketing campaigns & successfully executing them, requires proper planning & all the minute elements in place. The blog posts articulates the following 10 tips for building marketing campaigns aligned with the core bottom-lines of the marketers: 1.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed? billion in 2024.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

KoMarketing Associates

DECEMBER 9, 2013

The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Content4Demand

FEBRUARY 1, 2019

Quizzes and assessments are still relatively new to the B2B marketing mix. Allow buyers to benchmark against their peers. A majority of buyers (63%) recommend that marketers provide more benchmarking data in their content — hence the value of surveys. Provide actionable insights and best practices.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Marketing Insider Group

OCTOBER 25, 2011

Model the appropriate marketing mix. In my last post, I talked about using math to build the business case for changing from an outbound to an inbound marketing strategy. Some people are scared of marketing mix models. Personalize your marketing to produce higher conversions. More, better, cheaper!

Planning 100

Planning Marketing Plans Lead Ranking Inbound Marketing 100

Marketing Insider Group

APRIL 28, 2011

You accepted a while back that social media needs to be an important part of the marketing mix. My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. Whether they are business objectives, personal goals, for therapy (it is for me) or just for fun. See mine here.

Tips 100

Tips Blogger Business Digg 100

Webbiquity

NOVEMBER 12, 2012

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).” ” Content marketing is arguably one component of WPO even though it includes offline venues such as print which don’t contribute to web presence. Search Engine Optimization (SEO ).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Content Standard

OCTOBER 9, 2018

Content Marketing’s Profile Is Rapidly Increasing. As the age of interrupt-driven advertising draws to a close, content marketing is assuming a prominent role in the marketing mix. Marketers must prepare for this quickly approaching future by creating a scalable content strategy that generates sustainable ROI.

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

Heinz Marketing

JULY 26, 2021

And having talked to you and people on your team, that it’s actually been a great year of growth and learning for Sendoso as sort of the old rules of field marketing, the old rules of marketing mix, kind of thrown out the window during the pandemic. ” So, we saw a good mix of things that people could use.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

Porch Group Media

MAY 21, 2019

(SmallBizTrends) Marketers should consider adding more video to their email campaigns. 82% of marketers report increased open rates with rich email personalization. Email Marketing: Effectiveness vs. Difficulty. Three in 5 (62%) email marketers chose personalization as being among their most effective types of email.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Sprout Social

JULY 1, 2016

Take advantage of the time you have before launching in a new market to plan accordingly. Work with your team to extensively research the industry and establish a set of goals that you can benchmark against. Take the time to talk to potential customers, listen and apply their feedback into your marketing mix. SproutChat.

Paid Search Agency 45

Paid Search Agency Planning Companies Multi-Channel 45

B2B Marketing Analytics

JUNE 28, 2020

The data-driven marketing approach is a game-changer across the board and no doubt marketing analytics continues to be a top priority for the CMOs and marketing leaders across all the organizations. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

The data-driven marketing approach with the ability to track demand waterfall conversion rates is a game-changer across the board and no doubt marketing analytics continues to be a top priority for the CMOs and marketing leaders across all the organizations.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

The data-driven marketing approach is a game-changer across the board and no doubt marketing analytics continues to be a top priority for the CMOs and marketing leaders across all the organizations. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Hinge Marketing

JUNE 11, 2024

We hope you find this information useful as you consider your own marketing program. Think of this data as a set of benchmarks against which you can compare your approach to marketing. Top performing firms not only network in person, they engage in equivalent activities on social media. They bring your brand into focus.

Software 98

Software Studies Advertising Agencies Peer-to-peer 98

SnapApp

JULY 26, 2017

If you’re like most B2B marketers, you’re already using – or at least thinking about using – video in your marketing. . It brings products to life, puts a human face in front of viewers, adds personality to dryer topics, and keeps audiences engaged. . Interactive Elements for Personalized Video. . And you should be.

Top of Funnel 54

Top of Funnel Video Marketing Webinar Metrics Business 54

Content Marketing Institute

JANUARY 31, 2018

Beyond those data points, podcasting also offers plenty of soft benefits that content marketers crave: It can help build personal connections: Podcasting can be an intimate way to interact with your audience.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

The ROI Guy

DECEMBER 10, 2011

According to the study of over 1,000 marketers, this spending is not only significant, but expected to increase for 60% of the respondents over the next year. The large and growing investments highlight the important role content continues to play in the marketing mix, being used by most to fuel purchase decision making.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

SnapApp

JULY 11, 2017

They insist on personalized communications – even when those communications are automated. . This deeper insight will also help save you from making personalization mistakes. . Data sheets, pricing sheets, benchmark reports, testimonials, and case studies will go far, here. . It’s a whole other planet. . Evaluation.

Buy 70

Buy Process B2B Peer-to-peer 70

PathFactory

JANUARY 3, 2019

By positioning GDPR in a fun email, we didn’t just ask for our database to opt-in to our future marketing – the unique campaign gave them a reason want to opt in. Benchmarking against the average success rate for opt-in emails (1.32%), our success rate was a whopping 4.5%. And it worked. That’s 241% better!

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Marketing Insider Group

JUNE 30, 2020

Your audience may have a personal, professional, and/or business account on social media that they can use to follow you. In today’s customer-centric marketing model, encouraging consumers to publish content on social media – sharing their brand experiences and personal stories – has become one of the most powerful tools for engagement.

Work Management 361

Work Management B2B Marketing Marketing Management Content Marketing 361

Hubspot

JANUARY 14, 2011

Marketers usually ask for as much from their prospects as they can during the email data collection that takes place during a registration of some sort – registering for a webinar or white paper, subscribing to a newsletter, opting in for more information. Free Download: Email in an Inbound Marketing World.

Opt-out 28

Opt-out Opt-in Inbound Marketing Advertising Benchmark 28

Hubspot

FEBRUARY 19, 2015

You may be running a university-wide website, Facebook, and email marketing campaign with a two-person content management team. A crucial component to any inbound marketing is to convey information in a relevant and timely way. Do some research and benchmarking against like institutions and see what’s working for them.

Education 28

Education Paid Search Agency Work Management Marketing & Strategy 28

Marketing Insider Group

JULY 19, 2010

The Representative must specifically address the content that was viewed Each person that searches the web has a specific purpose. Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

JANUARY 26, 2021

Step 1: Analyze and Benchmark Past Marketing Results. Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Email Marketing.

Marketing Budget Creation 323

Marketing Budget Creation Marketing Budget Planning Budget Programs 323

Heinz Marketing

SEPTEMBER 21, 2020

And let’s apply that to this year, I think it’s easy to say, once we got into Q2 of 2020, a lot of precedents and benchmarks kind of went out the window. The Q2 sort of field marketing season really took a sharp left-hand turn. There’s plenty of people that might sort of over-communicate, just like in person.

Top of Funnel 106

Top of Funnel Work Management Webinar Metrics Lead Ranking 106