Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Competitive benchmarking may help in discovering the most apt KPIs, which might have served the competitor organizations in achieving their business objectives. .

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Sprout Social

SEPTEMBER 18, 2023

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Managing social media and other marketing channels in this economy can be challenging.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We How will it impact your marketing and your marketing technology? got rid of all advertising and tracking cookies last July. We took a slightly different approach.

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

ClickZ

AUGUST 29, 2020

Some other key findings from Gartner’s report were: Brand strategy beats analytics in the race to be a CMOs’ most vital strategic capability. Brand strategy included parameters like brand health and benchmarks. Marketing analytics still makes it to the top-three list of CMOs’ most vital strategic capability. Management.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

SmartBug Media

JUNE 9, 2023

Benchmarking capabilities provide access to Klaviyo peer and performance data to help you prioritize campaign priorities and resources. With all the effort and resources your team invests in email campaigns, at some point you have to decide whether to switch providers or continue to accept sub-par results and ROI.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. And like every year, we’ll turn your responses into the free industry insights and benchmarks you’ve come to expect from us. But we can’t do it without you. TAKE THE SURVEY ?.

Customer Surveys 97

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 97

Litmus

AUGUST 21, 2019

Benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program with our State of Email Engagement report. Sending your email at the wrong time can derail the most well-crafted campaign. But what’s the best time to send email? It depends!

Peer-to-peer 105

Peer-to-peer Best Practices Advertising Benchmark Open Rate 105

Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Marketing Insider Group

DECEMBER 11, 2019

Link game incentives to corporate benchmarks: Prizes and other incentives associated with gamification shouldn’t just be appealing to your employees; they should also advance the company’s strategic goals. A monetary incentive isn’t compatible with satisfaction that comes from within. The game shouldn’t be boring.

Social Media 181

Social Media Media Marketing & Strategy Peer-to-peer 181

Litmus

JANUARY 14, 2021

Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. Over 20% of all email opens occur within the first hour after being sent; within the second hour, nearly 30%. But when’s the best time to send email? It depends! See our findings below.

Best Practices 137

Best Practices Peer-to-peer Eye-Tracking Click Rate 137

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales? Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Litmus

JUNE 17, 2019

Think about how this compares to web analytics, for example. Like in any marketing discipline, better insights are the foundation to improving campaign performance in email marketing. So it’s surprising how many email marketers heavily rely on metrics that only scratch the surface of the subscriber experience. How many visitors bounce?

Peer-to-peer 104

Peer-to-peer Mobile Marketing Advertising Benchmark Analytics 104

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. Table of Content. What is Customer Lifetime Value (CLV)?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Aberdeen

JUNE 9, 2023

By leveraging business intelligence and predictive analytics, companies can predict the best channels to use for specific customers or similar profiles. They also benchmark their performance against direct competitors and peers in the industry. However, research has shown that customers are seeking tailored experiences.

Ideal Customer Profiles 40

Ideal Customer Profiles Peer-to-peer Customer Satisfaction Loyalty 40

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Estimated reading time: 7 minutes. What is B2C marketing?

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

LEADership

SEPTEMBER 2, 2016

It’s good to know what your peers are doing, especially when it comes to new technologies and tactics. That’s why I like to share benchmark reports on this blog – I want to help companies like yours understand the current lay of the land when it comes to new tools and techniques and what you can expect from them.

Analytics 40

Analytics Peer-to-peer Barriers eCommerce 40

Martech

SEPTEMBER 29, 2021

It’s interesting that Validity is saying that since many marketers are suggesting that their peers move away from open rates as a key performance indicator. Or, you might just want to stop looking at them altogether. What’s the change? What’s ironic, though, is that the feature could cause open rates to inflate, not drop.

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

PureB2B

JUNE 28, 2022

Therefore, to really drive conversions from these types of buyers, you’ll need to market to their peers within the same decision-making group. Therefore, to really drive conversions from these types of buyers, you’ll need to market to their peers within the same decision-making group. Predictive Analytics.

Ideal Customer Profiles 62

Ideal Customer Profiles Intent Data Peer-to-peer Intent 62

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. Chances are that your employees are already on social media and talking about their work. What is employee advocacy?

Work Management 122

Work Management B2B Thought Leadership Thought Leadership Marketing Management 122

Golden Spiral

APRIL 18, 2019

HIMSS Analytics. Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data. With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

NOVEMBER 16, 2021

I have said for years that it is important to periodically get out and see different perspectives, gain new experiences, and perhaps most importantly, network with your peers. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Hubspot

AUGUST 1, 2022

So, if you’re hiring, look for answers that talk about conversions, benchmarks like forecast accuracy, behaviors like time spent selling, and average sales cycle length. A sales operator works to enable your salespeople to focus on selling. Several organizations realize the importance of this role. How can you optimize the sales process?

Top of Funnel 76

Top of Funnel Peer-to-peer Work Management Cross-Selling 76

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. And then we asked your peers for their feedback on this data…. Be the resource. Jen Picard, Marketing Director, Bright.com.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

KoMarketing Associates

JUNE 13, 2017

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. Tools like Google Analytics , Google Search Console , and BuzzSumo are some of our favorites.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Hubspot

NOVEMBER 9, 2021

And while those gaps are more obvious and pressing for some companies, every organization stands to gain from consistent, incremental improvement. Here, we'll take a closer look at revenue performance, explore the process of revenue performance management, explore its key components, and see how to measure revenue performance.

Work Management 70

Work Management Marketing Management Lead Ranking Peer-to-peer 70

BenchmarkONE

JULY 9, 2019

Only 41% of respondents to the Content Marketing Institute’s 2017 benchmarking study reported that their organizations had a clear indication of what a successful content marketing program looks like. You start by knowing exactly what to look for. The best measures of success for content marketing aren’t always intuitive. Transparency.

Paid Search Agency 94

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 94

Litmus

JULY 8, 2019

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. Download the free report ?. Gmail, 27.8%.

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

SmartBug Media

SEPTEMBER 6, 2019

It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points. That, in a nutshell, is “intent data.”. Isn’t that enough?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

The Customer

JUNE 22, 2021

Yet only 49% of retailers have personalized their email, according to Ecommerce Personalization Benchmark Report 2021, a study from Netcore, conducted by Wakefield Research. Off-The-Rack Personalization. Quick-Take: There is much hype about email personalization. At that, email is the leader. Apple’s Privacy Change to Email. CUSTOMER DATA.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

InsightSquared

APRIL 14, 2021

Today, every tool produces reports and analytics. This key analytic is one of the easier data points to calculate, yet one of the most difficult numbers to improve if your forecasting data isn’t reliable. Today, the average Chief Revenue Officer’s (CRO) tenure is a shocking 16 months, according to Revenue Collective.

Ideal Customer Profiles 156

Ideal Customer Profiles Lead Ranking Top of Funnel Lead Scoring 156

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks and building programs from scratch. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. How do we explain why we’re doing this?

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Bound360

NOVEMBER 6, 2018

In this post, we’ll pull from our report State of Personalization for Destination Marketers , so you can see how you measure up to your peers. How does your website compare to your peers on these key metrics? By this he meant that you don’t know whether you’re succeeding unless your goal is defined and tracked. Visitor Guide Download.

Peer-to-peer 40

Peer-to-peer Aggregators Click Rate Case Study 40