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AI, deepfakes and phishing

SmartBrief - Marketing

Now people are making their losses public, celebrities are speaking out about their digital impersonators and government agencies are considering harsher measures to fight the rising tide of AI-powered security hazards. The post AI, deepfakes and phishing appeared first on SmartBrief.

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What is CASL (Canadian anti-spam law)?

SendX

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). What is CASL? A significant impact has been made.

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Practical Cybersecurity for Marketing Agencies

ActiveDEMAND

The Risk of Bad Security to Marketing Agencies. Keeping customer, employee, and agency data secure is more challenging than ever before. Marketing agencies are under attack as well so we need to focus on nailing the basics of security and beyond. Digital Marketing Agencies have to manage a LOT of passwords.

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities. As the digital world can be both a treasure trove and a minefield, cybersecurity is increasingly vital to safeguarding an organization’s information and reputation.

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Validity for Good uses email verification methods to deliver critical messages

Martech

Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times. Marketers and public relations pros know this from dealing with their own brand-related crises.

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How to Get Brand Protection When Getting Email

Martech Advisor

It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily Andrews, Marketing Communications Specialist, RecordsFinde. Learn more: Think Like a Virus: B2B Marketing Strategy in the WFH World.

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How bad data can spoil good personalization

Martech

In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. Helpful marketing gone wrong. 3 emails, 3 problems.