Convince & Convert

APRIL 10, 2018

I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. There’s a total of 39 specific suggestions in the slides, but here are the highlights.

Buzz 109

Buzz Social Media Media Conference 109

Salesforce Marketing Cloud

FEBRUARY 14, 2024

The big buzz and abrupt crash of interest in AI alerted CIO Prakash Kota to understand why users weren’t embracing new capabilities, and if the reasons were related to trust. However, the introduction of generative AI brought a new challenge: finding that sweet spot between speed and scale.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Martech

FEBRUARY 28, 2022

Through its One Platform ad solution, NBCUniversal will be a global sales partner with Anzu, as well as an exclusive third-party seller in the U.S. Anzu’s in-game adtech was designed to be non-intrusive and fit easily into the videogame’s playing experience, allowing marketers to place ads without interrupting gameplay. Why we care.

Advertising Agencies 86

Advertising Agencies Ads Mobile Advertising Buzz 86

Valasys

MAY 1, 2024

Two giants dominate the landscape: Facebook Ads or Google Ads. This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. Imagine showing your ad for sports equipment to someone who prefers ballet. Do they love hiking?

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Facebook Adwords Google Ads 40

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. With these ads, brands are offering their audience comfort and stability with established icons.

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Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 113

ConvertKit

FEBRUARY 6, 2020

Everyone loves the buzz and energy that comes right before a big reveal. As you think about creating your own coming soon landing page , you might be wondering why email marketing is better for generating launch buzz than social media. Are you ready to build buzz around your upcoming launch? Image via Valentine Lister.

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Landing Pages Buzz Template Course 52

Oktopost

FEBRUARY 23, 2021

Today, we have some good news for our Deutsche Freunde: we’ve added XING to the Oktopost employee advocacy platform. Now your team members that are active on this German professional social network will be able to share company content with a few easy clicks. Getting Started with XING.

Paid Search Agency 104

Paid Search Agency Ads Ideal Customer Profiles Social Networks 104

QuanticMind

JULY 13, 2023

Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027. Want a monthly digest of all the best Scout content delivered straight to your inbox?

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Copyright Paid Search Agency Marketing AI Advertising Agencies 52

Sprout Social

JULY 15, 2020

With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. This post gives you a detailed overview of how to run ads on the platform and what kind of ads you can use. Types of TikTok ads. It then turns into an in-feed video ad. How to set up ads on TikTok.

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Advertising Agencies Paid Search Agency Advertisements Advertising 138

Martech

FEBRUARY 13, 2024

Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences. Here are the 10 brands that scored highest in social media sentiment with their ads, according to Influential: Oreo, “Twist on it.”

Digital Asset Management 126

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 126

Sprout Social

FEBRUARY 17, 2020

While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck. Why your Pinterest ad targeting matters. Video views.

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Ads Top of Funnel Keywords Advertising Funnels 122

DivvyHQ

DECEMBER 21, 2021

TikTok has been one of the most talked-about social media apps of the last two years. As its popularity grows, many brands are contemplating how the platform is impacting culture and driving awareness for other brands. Might it be a good fit for your company?

Buzz 89

Buzz Ad Building Business Social Media 89

Metadata

DECEMBER 5, 2023

An electric buzz fills the air as you anxiously approach the slot machines. Running paid ad campaigns without experiments is no different than gambling. If you aren’t experimenting with your audiences, ads, and assets, you’re placing big bets on what you think will win over your audience (pun intended). Are you a believer yet?

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Cost per Lead CPL Paid Search Agency Ads 52

GreenRope

APRIL 21, 2020

Generate Buzz on a Shoestring with These 8 DIY Marketing Tips. Large-scale ad campaigns can be time-consuming and resource-intensive, not to mention costly beyond the budget of many small businesses. By Laura Gayle, Business Woman Guide. Managing a small business often comes with a small marketing budget. Make Your Logo Visible.

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Buzz Advertising Agencies Marketing Budget Tips 52

Marketing Insider Group

SEPTEMBER 20, 2023

AI aids in this by continuously monitoring ad performance across platforms. If an ad isn’t resonating on one platform but is performing exceptionally well on another, AI tools can automatically reallocate the budget, ensuring optimal ad spend and maximum ROI. Optimized Advertising Every marketing dollar counts.

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Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 285

Martech

JANUARY 23, 2024

Hagen added: “We didn’t have any discounts over the holiday, and we were up over 20%. New customers come to the site either from social media buzz and community outreach, or from the investment Thriftbooks has made in search engine optimization. “If The social buzz is helped by branding and packaging.

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Loyalty eCommerce Buzz Paid Search Agency 103

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. Alright, now the list. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9:

Paid Search Agency 185

Paid Search Agency B2B Marketing Screencast Planning 185

Leadspace

OCTOBER 5, 2016

There are many potential applications, but what Salesforce is tapping into with Einstein – adding a layer of AI into the Salesforce CRM – is the growing interest in and demand for lead generation tools like predictive analytics. The post What’s All The Buzz About AI at Dreamforce? appeared first on Leadspace.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

33Across

APRIL 16, 2018

What was the buzz around the office last week? More good news about Google's ad blocker, curated marketplaces are booming, and how. The post Last Week Today: Ad blockers, Curated Marketplaces, and Blockchain Technology Combatting Ad Fraud appeared first on 33Across.

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Curation Ads Buzz Google 48

Convince & Convert

DECEMBER 4, 2015

With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising. But when you invest in Twitter ads, are you really getting the most bang for your buck? Overall, it seems that yes, Twitter ads can and do work.

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Twitter Paid Search Agency Ads Word of Mouth 99

Contently

FEBRUARY 17, 2023

It can drive more sales , help customers make decisions, and generate buzz around your product or service. Adding entertaining AR can be as simple as creating a fun filter to be used on social that promotes your new product launch. Netflix has used AR filters and ads to promote earlier seasons of Stranger Things.

Marketing AI 190

Marketing AI Paid Search Agency Buzz Marketing & Strategy 190

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

33Across

JULY 22, 2018

What was the buzz around the office last week? Addressable TV expected to account for half of ad spend, Snapchat's tools competing with Facebook, and how last-minute video ads are winning. The post Last Week Today: Addressable TV, Snapchat’s Tools, and Last-Minute Video Ads appeared first on 33Across.

Ads 54

Ads Video Marketing Tools Buzz 54

Martech

DECEMBER 30, 2022

And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. The industry is buzzing about all of the inefficiencies more and more every day. If the retailer’s on-site properties (digital and physical storefronts) are buzzing with advertisers, it will drive advertisers to off-site channels.

Media 101

Media Funnel Advertising Advertising Funnels eCommerce 101

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. He says it’s time to take social seriously by building ads for social, not putting your ads on social. Marketer to marketer, here are some of the highlights of this year’s expo.

CMO 59

CMO Emarketing Work Management Buzz 59

chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Content delivery tools, such as ad-serving & retargeting software, are being shaped around the account-level to facilitate this.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Salesforce Marketing Cloud

MAY 20, 2024

The Fever strategically direct their digital ads to specific fan segments, honing in on criteria such as location, age, gender, and interests. This precision ensures their ads are viewed by those most likely to engage. For example, an ad for an away game in Chicago could be tailored to reach fans in that city.

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Martech

JANUARY 11, 2024

With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. Polonioli added: “As Google phases out third-party cookies in 2024, the marketing world is preparing to shift away from third-party cookies, following many years of anticipation. Get MarTech! In your inbox.

Email Marketing 128

Email Marketing Marketing AI Enterprise Management Work Management 128

LeanData

JULY 30, 2015

People want to better understand the substance behind the buzz with ABM. The goal, he added, is to both narrow your focus to the most likely potential customers while at the same time expanding your reach of key influencers inside those target companies. It boggles my mind to see numbers like this,” Schuck added.

Account Based Marketing 40

Account Based Marketing Buzz ABM Paid Search Agency 40

LeanData

JULY 30, 2015

People want to better understand the substance behind the buzz with ABM. The goal, he added, is to both narrow your focus to the most likely potential customers while at the same time expanding your reach of key influencers inside those target companies. It boggles my mind to see numbers like this,” Schuck added.

Account Based Marketing 40

Account Based Marketing Buzz ABM Paid Search Agency 40

LeanData

JULY 30, 2015

People want to better understand the substance behind the buzz with ABM. The goal, he added, is to both narrow your focus to the most likely potential customers while at the same time expanding your reach of key influencers inside those target companies. It boggles my mind to see numbers like this,” Schuck added.

Account Based Marketing 40

Account Based Marketing Buzz ABM Paid Search Agency 40

Marketing Insider Group

AUGUST 1, 2023

Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. You want to make sure your ads are cost-effective and deliver a good return on investment. So, if you spent $100 on an ad and got 200 clicks, your CPC would be $100/200 = $0.50. Measuring CPC is as easy as pie. Measuring CTR is simple.

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Social Media Cost Per Click Cost Per Thousand CPM 214

Martech

AUGUST 8, 2023

Dig deeper: Acura uses NFTs to reach customers digitally Finding and engaging the right customers with content “Chiaki’s Journey” is tailored for social buzz. She added, “We know who we’re trying to attract to the brand and when we create a campaign, who that’s going to resonate with. So we started from there.” Image: Acura.

Advertising Agencies 88

Advertising Agencies Buzz Paid Search Agency Fulfillment 88

Marketing Insider Group

AUGUST 17, 2020

Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. You can place brand content and ads from your exhibitors and sponsors in strategic locations for the audience to see on your virtual platform or mobile event app.

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Lead Scoring Lead Ranking Co-Registration Banners 351

Beckon

JULY 13, 2018

If you’re managing media investments at your organization, you’ve undoubtedly heard buzz around ad viewability. But why are marketers so frenzied about ad viewability? However, those brands closely monitoring viewability alongside other KPIs have improved their ad viewability by an average of 27.5% in just one year.

ROI 40

ROI Paid Search Agency Ads Buzz 40

Webbiquity

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. Encouraging followers to “get quizz-y with it” for the chance to bag premium tickets is another novel way to build buzz for your event and drive long-term interaction on your posts in the run up to the big day. Build Hype for your Event.

Social Media 204

Social Media Promotion Creativity Media 204

Webbiquity

MARCH 10, 2020

Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches. Sweepstakes and Contests.

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Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310