Adobe Experience Cloud Blog

MAY 29, 2019

In fact, Adestra, in partnership with Econsultancy, recently found that 73% of email marketers considered the performance of their campaigns to be either “excellent” or “good.”. Email is one of the few channels where you can have a one-to-one interaction with your audience, which means if it’s used right, it can create huge results.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Hubspot

MARCH 19, 2019

Adestra , 2016). Gmail is a close runner-up at 27 percent ( Campaign Monitor , 2018). Demographic Email Marketing Statistics. 73 percent of millennials prefer communications from businesses to come via email. More than 50 percent of U.S. 99% of consumers check their email every day. ( DMA Insights , 2017).

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

BenchmarkONE

OCTOBER 22, 2018

Adestra, an email-marketing company, surveyed 200 senior-level British marketers in 2015 and found that 74% of them believed time-saving to be the biggest benefit of marketing automation. Image credit: Adestra. These companies might be outpacing their competitors because they’re saving so much time.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Martech Advisor

APRIL 6, 2020

The Adestra State of Digital Personalization report looked at the customer’s attitude towards email personalization. It identifies how customers are most likely to respond to a specific email or promotional offers, and thereby helps you create appropriate and personalized content like never before.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

KoMarketing Associates

JANUARY 3, 2017

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute.

Analytics 201

Analytics CTR Google Reachforce 201

SnapApp

MARCH 15, 2017

According to a report by Adestra, 74% of respondents said the technology’s ability to save them time was its largest benefit. Adestra. . . - Gleanster. . 78% of successful marketers say that marketing automation is most responsible for improving revenue contribution. - The Lenskold Group. . Scott Brinker. . Gleanster. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

ConvertKit

JANUARY 15, 2021

73% of millennials prefer communications from businesses to come via email ( Adestra 2016 ). A study by Econsultancy and Adestra found 82% of respondents are performing basic segmentation on their lists , using obvious characteristics like gender or geography, suggesting it’s common practice among larger brands ( Econsultancy 2019 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Porch Group Media

NOVEMBER 10, 2021

In another report by Adestra , these numbers were even higher with nearly 68 percent of teens and 73 percent of those aged 19-34 saying they prefer communications from businesses to come via email. According to a survey from Adobe, 58 percent of millennials say that email is their preferred way to be contacted by a brand.

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. billion in 2023.

Budget Programs 48

Budget Programs Email Marketing Campaigns Marketing Budget 48

Porch Group Media

AUGUST 31, 2021

A 2019 survey by Adestra found that over 70% of marketers believe email marketing generates “good” or “excellent” returns as a marketing channel, which is higher than paid search and organic SEO. This is higher than any other channel.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

distribion

NOVEMBER 9, 2016

– Adestra. Email marketing has a 4300% return on investment. – MediaPost. Email marketing generates $42.08 for every dollar spent. – MediaPost. Personalized subject lines are 22.2% more likely to be opened. of digital retailers agree that email marketing is the leading marketing tactic for generating ROI.

Stats 79

Stats Email Marketing Trends Work Management 79

Porch Group Media

OCTOBER 29, 2019

In 70% of cases, if the message doesn’t display correctly, it’s likely to be deleted within 3 seconds ( Adestra ). However, nearly 1 in 5 email campaigns aren’t optimized for mobile (Super Office). 52% of B2C brands’ emails and websites aren’t both mobile-friendly ( Litmus ).

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

Adobe Experience Cloud Blog

MAY 29, 2019

In fact, Adestra, in partnership with Econsultancy, recently found that 73% of email marketers considered the performance of their campaigns to be either “excellent” or “good.”. Email is one of the few channels where you can have a one-to-one interaction with your audience, which means if it’s used right, it can create huge results.

Demand Generation 48

Demand Generation Paid Content Distribution Demand 48

Hubspot

DECEMBER 14, 2012

Source: Adestra July 2012 Report ) Tweet This Stat. Source: Adestra July 2012 Report ) Tweet This Stat. Source: Adestra July 2012 Report ) Tweet This Stat. Source: Adestra July 2012 Report ) Tweet This Stat. Source: Adestra July 2012 Report ) Tweet This Stat. Source: Adestra July 2012 Report ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

SnapApp

JANUARY 14, 2016

Adestra reported that subject lines containing personalization are found to be 22% more effective in open rates. . With the large variety of content options buyers and prospects have these days, highly personalized content is becoming more and more necessary to grab audiences’ attention.

Personalization 48

Personalization Display Marketing Automation Services Tagging 48

Content Standard

OCTOBER 4, 2014

A recent study from Adestra and Econsultancy found that 75 percent of global marketers surveyed see either “excellent” or “good” returns on their content marketing investment. .” Creating this type of content isn’t easy. That’s the highest approval rating for any digital marketing channel.

Studies 40

Studies SEO Correlation Content 40

BuzzSumo

MARCH 21, 2017

According to research from Adestra , that word will drop your open rate by 11.4% Going forward, avoid those last seven words and look for opportunities to use the other seven instead. Oh, and if you’re sending out a regular newsletter, find another word. compared to the average.

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

Content Standard

JUNE 5, 2015

In a survey of more than 1,000 marketers, Econsultancy and Adestra found that just 20 percent of marketers currently email users based on their Web behavior. But although emails based on user behavior tend to be highly effective, only a fraction of companies take advantage of this email marketing strategy, Econsultancy reports.

Email Marketing 40

Email Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 40

Optinmonster

NOVEMBER 7, 2019

According to Adestra, smartphones are the most owned and used device, followed closely by laptop computers. Before we get into mobile email engagement, let’s start with the good news… Users Are Reading Emails on Mobile. If you think you can only capture users’ attention on desktop, you’re wrong.

Mobile Marketing 45

Mobile Marketing Click Rate Open Rate Template 45

The Lead Agency

JUNE 17, 2019

According to a report from Adestra , marketers say that the biggest benefits of marketing automation are time-saving (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities such as up-selling (58%).

Marketing Automation Services 48

Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

Content Standard

MAY 25, 2015

According to data from Adestra , 47 percent of email opens occurred on mobile devices, compared to 33 percent on desktops, and 20 percent in a webmail client. Whether using its new carousel option or partnering with influencers on the network, Instagram has become the perfect extension to a branded website. Newsletters.

Budget Programs 40

Budget Programs B2B Thought Leadership Mobile Marketing Banner Ads 40

Content Standard

MARCH 10, 2016

Just 20 percent of marketers currently email users based on their Web behavior, according to an Econsultancy and Adestra report. This form of personalized marketing represents another tactic not consistently utilized by marketers. Those behaviors include subscribing to a website, abandoning a cart, or not visiting as frequently.

Email Marketing 40

Email Marketing Tips Trigger Marketing Paid Search Agency 40

Content Standard

AUGUST 26, 2016

According to statistics from emailmonday (via Adestra’s 2016 Consumer Adoption and Usage Study), more email (55 percent) is read on mobile than on desktop clients. .” And that number’s expected to grow: The Radicati Group predicted that the number of email accounts worldwide would increase to 4.3

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Optinmonster

APRIL 5, 2023

. “[EMAIL MARKETERS] $95 today, $995 tomorrow,” “[In Case You Missed It] Our best-performing blog post of all time,” “[NAME’s Last Reminder] Up to 90% off our best-selling products gone in 3…2…1…”) Adestra analyzed over 2.2

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Porch Group Media

FEBRUARY 9, 2021

Mobile Email. 27) – 60% of email opens are from mobile devices. 28) – Launching a mobile-responsive email design can increase unique mobile clicks by 15%. MailChimp ). 29) – Emails that display incorrectly on mobile may be deleted within three seconds. Deloitte ). 31) – Mobile users check their email 3x more.

Statistics 52

Statistics Mobile Advertising Open Rate Click Rate 52

Marketing Insider Group

FEBRUARY 5, 2024

Adestra) 91% of users believe marketing automation is “very important” to successfully marketing across multiple channels. (Pardot) The biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%), and increased opportunities including up-selling (58%).

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Sharpspring

FEBRUARY 4, 2021

According to Adestra, emails that display incorrectly may be deleted within three seconds. Try to avoid large chunks of text — as a rule of thumb, use one to two sentences per paragraph. Be Responsive. Respond to requests for information efficiently no matter where your contact is viewing the content. Ensure Your Content is Well Written.

Email Marketing 109

Email Marketing Buy Marketing & Strategy Marketing Strategy 109

Porch Group Media

JANUARY 19, 2021

In another study by Econsultancy and Upland Adestra, email marketers stated they would like to improve their email personalization tactics, cross-channel data insights and segmentation techniques to name a few. When compared to the previous year, the big changes come in greater adoption of email deliverability optimization and A/B testing.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Circle Studio

SEPTEMBER 27, 2018

A study from Adestra found that if an email isn’t mobile-friendly, regardless of how good the content is, it’s likely to be deleted in under three seconds. Mobile has enabled an always-on inbox, as many of us find ourselves regularly checking our email wherever we are.

Mobile Marketing 74

Mobile Marketing Email Marketing Optimization Auto Responder 74

Content Standard

NOVEMBER 7, 2016

In fact, email is the fastest-growing channel for marketing ROI, according to a report from Econsultancy and Adestra. Adestra found that about 68 percent of teenagers and 73 percent of 19- to 34-year-olds want businesses to communicate with them via email, as reported by BizReport.

ROI 100

ROI Email Marketing Trends Mobile Marketing 100

Martech Advisor

MARCH 5, 2020

The 2017 Adestra study also revealed that 37% marketers see measuring performance as an important objective of marketing automation. 39% marketers in the same Adestra study also agreed to acquiring more customers as one of the objectives of marketing automation. Providing real-time performance measurement. Rightly so!

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Marketing Automation Work Management 123

Porch Group Media

DECEMBER 9, 2019

In another recent study by Econsultancy and Upland Adestra, email marketers stated they would like to improve their email personalization tactics, cross-channel data insights and segmentation techniques to name a few. When compared to last year, the big changes come in greater adoption of email deliverability optimization and A/B testing.

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Litmus

MARCH 8, 2016

Ryan Phelan , Vice President of Marketing Insights, Adestra, predicts…. By 2020, hyper-personalization in marketing will reach a significant level, along with rules-based triggers, assimilation of the mobile channel, and connecting data from other channels and platforms. >> Click to Tweet Jill’s Prediction.

Email Marketing 65

Email Marketing Work Management Marketing Management Trigger Marketing 65

SnapApp

JANUARY 7, 2016

Personalized subject lines, according to Adestra , are found to be 22% more effective in open rates. . Also check out free testing tools like Optimizely to see what is the right fit. Personalization . In 2016, buyers will have more choice than ever in the content they choose.

Webinar Metrics 48

Webinar Metrics Account Based Marketing Top of Funnel Marketing Strategy 48

SendX

AUGUST 2, 2019

Following are the tips to ensure optimization: Research by Adestra suggests that if an email is not formatted properly to suit a Mobile Display, the chances of the email being deleted or user unsubscribing can lead to 85% drop in potential customers. Therefore, mobile email marketing is becoming critical in strategy.

Statistics 150

Statistics Email Marketing Open Rate Click Rate 150