Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Join Niche Groups.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

Promotion 93

Promotion CMS Development Work Management Business 93

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Run a Paid Promotion on Social Media. Share on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Outbrain

DECEMBER 19, 2022

You’ve done all the heavy lifting to produce a value-packed blog post that would resonate with your target audience and possibly even drive conversions. But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Content could be anything from a link to a newspaper article, to a blog post. Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. Be proactive with blogging.

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

Marketing Insider Group

JUNE 1, 2020

Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year. It’s more than just adding a form to a page and expecting someone to fill it out. Secondly, what will you give them in exchange for their real email?

Marketing Websites 293

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 293

NuSpark Consulting

DECEMBER 9, 2012

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Company Blog. Write a blog post providing an overview of the white paper with a link to it. Post portions of the white paper via a series of blog posts. Now what? Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Vision6

OCTOBER 20, 2021

The first step is to research and create content that your target audience will find valuable enough to exchange their contact information for. You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages. Referral programs.

Email Marketing 98

Email Marketing Generation Leads Lead 98

BenchmarkONE

FEBRUARY 3, 2022

For the content to take off and deliver results, you have to promote and amplify it. If your SEO-optimized blog post is generating 1,000 visitors to your website, you could double (or even quadruple) that traffic with a proper distribution strategy. Submit a Guest Blog. In reality, that’s when the real work just begins.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 280

Linkedin Advertisements Advertising Practices 280

Webbiquity

OCTOBER 19, 2012

The excitement of starting a blog can be overwhelming but hastily trying to execute your ideas could backfire in the long-term. Identify the type of blog that you want to create. Ask yourself what you want your blog to focus on. A blog can be narrowly focused on a genre or include a variety of subject matters.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts. Hosting an upcoming webcast?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Merchant & Brands: Businesses looking to promote their products and services.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

sagefrog

NOVEMBER 14, 2023

Generate Direct Leads through Targeted Outbound Channels Outbound marketing channels, including paid ads and promoted social posts, are invaluable for generating direct leads in the B2B market. This proactive management enhances ad performance and ensures a better quality of leads at a lower cost.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? The major distinguishing feature between the two, though, is prioritization—direct response ads aim to drive an instant action with a focus on generating quick results. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Contently

MAY 2, 2018

Not including bulk orders for organizations that have me come speak in exchange for buying a lot of books.). With that math, we can ballpark the amount of content and promotion I’ll need. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. Ultimate Business Goal.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Rev

JANUARY 11, 2023

And that’s what we’re going to show you how to do in this blog post! This could be anything from blog articles, downloadable guides, webinars or any helpful piece of content or tool. LinkedIn is a powerhouse for B2B lead generation and networking, especially in industries like tech, finance and consulting.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Sprout Social

JANUARY 12, 2022

Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. In short, this is when employees or colleagues boost your promotions and content on their own accounts.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Valasys

JULY 26, 2021

In this blog post, we’ll break down the most important B2B strategies and look at some of the most effective approaches to generate leads. This can eventually result in effective and relevant content that promotes customer engagement. It’s challenging to create high-quality leads that will convert into customers.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Seth Godin shows up every day demonstrating thought leadership in the form of his blog. Promoted Answers.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Optinmonster

APRIL 3, 2024

An outreach email is a message sent to a person or organization to achieve a specific goal, such as promoting content, building backlinks, or forming partnerships. For instance, “Quick question for you” is vague, but “Question about your recent blog post on SEO” is specific and more likely to be opened.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

The Marketing Blender

DECEMBER 28, 2020

During those busy days, weeks, and months where time seems to be flying away, it can be challenging to send tweets or posts on Instagram and Linkedin consistently. No one wants to be hit with a hard-pitch while trying to have a meaningful exchange of ideas. Our Services. See Our Work. Who We Are. Contact Us. Community Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Sprout Social

SEPTEMBER 30, 2022

If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. Social networks are one of the main places where information is exchanged. Personalize sales pitches and provide added value. What are the benefits of social selling?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Exo B2B

AUGUST 11, 2021

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. Think only of the annual publications of the Content Marketing Institute and several other companies or sites that promote marketing in its digital forms. LinkedIn is also leading at 91%. Oh, really?

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

TrustRadius Marketing

SEPTEMBER 28, 2022

For more on the benefits of engaging with your customers and the tools that can help you do this, check out our recent blog post: Click here to read about Customer Engagement Platforms. Offering free and relevant content in exchange for emails and newsletter sign-ups will allow you to build up an organic contact list.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information. Adding tracking to your pages.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Convince & Convert

DECEMBER 28, 2015

You’re asking someone to come on your show, can’t you at least exchange a couple of emails to pick a time? Formstack is also a sponsor of the Social Pros podcast (and this blog), and you can get a 14-day free trial right here. Once the episode is edited, it as added to our hosting platforms. Create Blog Post.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Outgrow

FEBRUARY 25, 2021

It was around this time that the Hotmails and the LinkedIns of the world were exploring what Sean Ellis eventually came to call “growth hacking”. Ad Campaigns and Retargeting Campaigns. Ads are one of the engines of growth as talked about by Eric Ries, author of The Lean Startup. The 2000s saw the budding internet culture.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Onalytica B2B

APRIL 6, 2017

For a large proportion of people, particularly those outside of marketing, when they hear the term influencer marketing , they instantly think of Instagram celebrities with 1 million + followers, posting a picture of their weight loss results from the latest diet product with the words ‘#ad’ or ‘spon’ included in the post.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

SmartBug Media

MARCH 25, 2020

Promoting your events. To save yourself time and effort, you might consider translating one of your most popular e-books, white papers, or blogs into a webinar. Pros: You receive professionalism, less prep work, a built-in audience, and added credibility. Promoting Webinars. Determining what your webinars should be about.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. This blog post lists 23 ways to create lead-generation content quickly and easily.). Promote an online contest. This is called a "gated offer." Need ideas?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Marketing Insider Group

JANUARY 29, 2014

This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Jesse points to a Slideshare from Reddit sales guy Mike Cole called “ Make Ads Suck Less ” which is kind of brilliant. Ads aren’t bad in themselves. Here in Pennsylvania, that is kind of a big deal.

Brand Identity 100

Brand Identity Branding Ad Exchange Marketing & Strategy 100

Convince & Convert

FEBRUARY 3, 2015

You’re asking someone to come on your show, can’t you at least exchange a couple of emails to pick a time? Formstack is also a sponsor of the Social Pros podcast (and this blog), and you can get a 14-day free trial right here. Once the episode is edited, it as added to our hosting platforms.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Contently

JUNE 29, 2017

And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. I’ve lightly edited our exchange. So, how do you—or others—use article content to influence leads in the B2B process?

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134