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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information.

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Why we care about adtech: The complete guide

Martech

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Programmatic ad-buying.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. The answer is media buyers.

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Click Funnels: How To Use Them and Biggest Benefits

ClearVoice

A landing page is a standalone web page where traffic is sent from various digital marketing channels such as online banner ads, social media sites, or email marketing campaigns. A click funnel can be a series of pages, emails, actions, or notifications that move customers through the sales process. It increases conversion rates.

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The Google anti-trust trial: A deep dive into the details

Martech

We’ll keep updating this article with the latest developments from this landmark trial. He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” He added: “If you switch some of these defaults eventually you’re just going to be switched back to Google if you do nothing.”

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Privacy vs. Personalization: A Divide Amongst Generations

Martech Advisor

In this article, Greg Heist, Chief Innovation Officer, Gongos, share insights from Gongos' recent survey that explores consumer sentiment on privacy, trust, technology, and personalization. The survey also unveils unique insights that pinpoint the importance of customer-centricity and equality between generations and genders. The Bottom Line.

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3 Conversion Rate Optimization Tips to Boost Sales

Directive Agency

In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Added Social Proof.