Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. How it works. Universal Data Activation integrations are available for Adobe Experience Platform, Braze and Twilio Segment.

Activities 129

Activities Advertising Channels Personalization Marketing AI 129

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

Activities 130

Activities Brand Identity Branding Sample 130

Webbiquity

MAY 17, 2022

The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Establishing Trust and Rapport.

Organization 305

Organization B2B B2B Sales Training 305

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Does it work? Will I achieve business goals with marketing at the forefront? Businesses question if they need marketing, and some think they can achieve results by executing a few marketing components and leaving out the rest.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Marketing Insider Group

JUNE 2, 2019

Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for.

Activities 230

Activities Research Organization Business 230

Marketing Insider Group

APRIL 20, 2020

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. Employees are motivated to succeed not only for personal interests but because everyone is vested in working toward a larger common goal.

Activities 262

Activities Work Management Marketing Management Opinions 262

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. It was the work of employee activists that gained us the 40 hour workweek, paid parental leave, and other benefits aimed to promote a standard of living for blue-collar workers. Needless to say, employee activism is important. Needless to say, employee activism is important.

Activities 217

Activities Zoominfo Fulfillment Act-On 217

Marketing Insider Group

OCTOBER 15, 2019

Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . Of course, this trend is working for some. An untapped source for your business.

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues. And ultimately ensure that brand activism remains a practice, not a distant memory.

Activities 116

Activities Brand Identity Branding Social Media 116

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . When it comes to recruiting, activity matters.

Activities 156

Activities Analytics Work Management Class 156

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. When it comes to the employment side of a business, ROI depends on two key factors: Recruiting, onboarding, and training costs for new employees. Activating Your Employees Is the Secret to Success in Any Economy.

Activities 258

Activities ROI Customer Satisfaction Guidelines 258

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Make sure that your teams understand what the business stands for.

Activities 194

Activities Guidelines Curation Work Management 194

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 205

SEO Lead Ranking Lead Scoring SERP 205

Webbiquity

FEBRUARY 28, 2022

The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. There are a profusion of business consulting services out there. Do you need a strategic business plan?

Consulting 259

Consulting Business Marketing Proposals Planning 259

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Score: 68.81

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 126

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Zoominfo

JANUARY 26, 2021

They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Coming soon: A new work environment. Figure 1 : Zoom, Go-To-Webinar, and Webex saw significant growth due to work-from-home demands. Source: ZoomInfo.

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

Webbiquity

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Zoominfo

JULY 25, 2022

For many employers, the initial scramble to implement remote work policies has now become a durable part of post-COVID work life. In the aftermath of this massive shift, many employers are taking a good look at how they can embrace remote work and build company cultures that help remote employees thrive.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Webbiquity

MAY 20, 2021

As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. Yet it still has much power to make (or, sadly, break) a business. you’re happy doing your marketing work. Contributed post. Maybe (hopefully!)

Social Media 298

Social Media Ad Building Media Business 298

Heinz Marketing

AUGUST 21, 2021

The statistics show remote work is here to stay, from some part-time and others full-time. Many business leaders are not adequately addressing employee wellness because they are confused about or misunderstand what employees really want and need. Beyond Profit Podcast: Seth Maxwell on Youth Activism.

Activities 112

Activities B2B Thought Leadership Allocation Thought Leadership 112

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate.

Case Study 145

Case Study Case Studies Activities Studies 145

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Every business needs clearly defined goals as part of its strategic plan for growth.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Go Beyond SEO

APRIL 25, 2024

In today’s digital age, having a strong online presence is essential for the success of any business. By optimizing your online presence for specific local keywords, you can increase your chances of appearing in front of potential customers who are actively looking for pest control services in your vicinity.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

EveryoneSocial

NOVEMBER 28, 2022

The EveryoneSocial Smart Scheduler is now active for all enterprise users! If you’re curious, however, read on as I go over why we developed this valuable new tool, how it works, and what it all means for achieving your social goals moving forward. Speaking of which, let’s go over how Smart Scheduler actually works!

Activities 56

Activities Enterprise Management Business Social Networks 56

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance. What are marketing work management solutions? Dig deeper: What is marketing work management?

Work Management 124

Work Management Marketing Management Resource Management Allocation 124

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. More bluntly, how do businesses use these social media channels to impact their business performance? Twitter (now X) has lost much of its business audience and interest from B2B companies.

Social Media 134

Social Media Media B2B B2B Thought Leadership 134

Buffer

JANUARY 3, 2022

Building a unique, authentic brand is essential for any business. But many founders confuse their business brand with their personal brand. And while combining them may work for a select few, it’s not the right approach for most. Your professional success shouldn’t hinge on your business’ success.

Small Business Marketing 87

Small Business Marketing Brand Identity Branding Work Management 87

Liveintent

SEPTEMBER 20, 2021

Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue. “So the users that stay active are highly engaged and a really captive audience.” And, longer term, it becomes the machine and the core for how a business operates and grows.”

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

EveryoneSocial

APRIL 19, 2021

Keeping people motivated and engaged at work takes effort, especially for remote and distributed teams. And managers that prioritize virtual team building activities will win out in the long-run. Why are Virtual Team Building Activities Important? Ideas for Virtual Team Building Activities . Virtual Lunch Dates.

Activities 110

Activities Ad Building Best Practices Work Management 110

Martech

MAY 22, 2023

As email marketers, we will work closely with AI in our companies. AI-generated content at scale could modify language to match unique segments or cohorts in your marketing efforts to recognize intent or activity. If I make the most money in my marketing work, I deserve a seat at the table. It’s not the end. Get MarTech!

Marketing AI 124

Marketing AI RFP Vendors Planning 124

Adobe Experience Cloud Blog

MAY 7, 2021

We are still in the grips of a new working world, making it essential we continue to work from home if we can. Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly.

Work Management 169

Work Management Marketing Management Effectiveness Marketing & Strategy 169

Markempa

MAY 24, 2021

Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active. A Lack of Trust in Society . Brian: That’s a helpful distinction.

Activities 76

Activities Brand Identity Branding Planning 76