Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Get MarTech! In your inbox.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

ClearVoice

DECEMBER 1, 2020

Understanding the difference between just hearing words and actively listening can help you create content that better meets the needs of your brand and your audience. . But do we listen actively, or do we just hear to react to the perfect sound bite, the perfect quote, or to seize an opportunity to interject our own thoughts?

Activities 82

Activities Examples Content Work Management 82

Marketing Insider Group

APRIL 20, 2020

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. But, a lot of companies struggle with employee activation in the long term. How to Foster a Psychologically Safe Workplace.

Activities 262

Activities Work Management Marketing Management Opinions 262

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Marketing Insider Group

OCTOBER 15, 2019

Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . An untapped source for your business. Influencer marketing is a hot topic these days.

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Make sure that your teams understand what the business stands for.

Activities 194

Activities Guidelines Curation Work Management 194

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. For starters, most examples of gamification in business are interactive.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Let’s explore some examples of different types of influencer marketing campaigns. These can vary as well, but affiliate marketing programs and sponsored posts are common examples of influencer-led advertising.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Webbiquity

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

Template 69

Template CMS Development Examples Marketing Proposals 69

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. That means turning your passive viewers into active participants. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Vision Edge Marketing

JANUARY 24, 2023

Growth is going to be challenging according to the recent Business Roundtable survey. Is it fully aligned with your strategy and your business goals? Example: Does it factor in the most frequent customer pain points? Running a business can be overwhelming, with a seemingly endless list of tasks and responsibilities.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Buffer

AUGUST 3, 2022

After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. According to the Harvard Business Review, customers are three times more likely to buy from your brand if they form an emotional connection to it.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Buffer

NOVEMBER 1, 2022

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs. Yes, it does get stressful.

Small Business Marketing 82

Small Business Marketing Business Peer-to-peer Examples 82

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. The lure of higher commissions can motivate staff to increase sales activities and close more deals. Consequently, businesses must understand the power commissions have on their workforce. 1 x $5,000) = $100,500.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Direct lead generation: Social media platforms offer a direct channel for lead generation, identifying prospects through their online activity.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

SocialPilot

JANUARY 29, 2024

Influencer Marketing is a strategic method with which businesses collaborate with individuals having strong online presence in their particular niche. Talk about a recent campaign or activity they have done and connect it to your vision. This is what difference a good subject line can do to your business.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Given below are some of the best examples of integrated marketing campaigns that you can learn from. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

SmarkLabs

JUNE 12, 2023

We’re all BUSY. We’re here to walk you through this process and provide some LinkedIn personal branding examples to help guide your journey. Because LinkedIn is where business conversations take place. This sharing fosters authenticity and credibility, critical ingredients in today’s business landscape.

Linkedin 52

Linkedin Examples Personalization B2B Thought Leadership 52

Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Metaverse brand activations: What they look like today. Parade in the Metaverse.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Every business needs clearly defined goals as part of its strategic plan for growth.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. We’ve put together some of the best ABM examples that drove incredible results. Examples of great ABM campaigns The moment you’ve been waiting for: examples of strong ABM campaigns.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Martech

FEBRUARY 16, 2024

That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Businesses with fewer than 50 employees and less than 10 million euros in annual revenue will continue to be exempt. Otherwise, the Act will now constrain the activities of almost all online platforms operating within the E.U.

Service 127

Service Business Act-On Opt-out 127

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Salesforce Marketing Cloud

AUGUST 24, 2023

I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. The most versatile CRMs allow teams to share dashboards with others on the sales team and across the business for maximum visibility. For example, you may have a yearly sales goal of $1 million.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Markempa

MAY 24, 2021

Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active. A Lack of Trust in Society . Brian: That’s a helpful distinction.

Activities 76

Activities Brand Identity Branding Planning 76

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. You can even compare themes against each other.

Social Media 123

Social Media Examples Work Management Media 123

SmartBug Media

MAY 20, 2021

Have I seen system integration projects that don’t actually provide any business value? Example : Connecting your CRM to your marketing automation system is a no-brainer. Example : Say you track how many times an existing contact visits your website. He leads our integration projects at SmartBug ®.

Examples 98

Examples Marketing Automation Services Long Tail Marketing Business 98

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? Here’s a table of contents for easy navigation: What is FOMO? What is FOMO Marketing?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Liveintent

APRIL 21, 2023

For example, you are interested in travel newsletters while traveling but otherwise remain dormant with that newsletter. When brands understand which of their dormant emails might be interested in re-engaging with the publication, they can immediately activate an opted-in audience back into the email program. Get in touch today!

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62