KoMarketing Associates

JULY 7, 2021

Despite the fact that marketers work to gauge the impact of their strategies, new research suggests that there is still room for improvement in terms of determining a return-on-investment (ROI). This is not the first time that research has pointed to marketers’ inability to gauge ROI.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix.

Statistics 301

Statistics Video Marketing High Quality Lead Stats 301

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. A good digital marketing agency helps you maximize your ROI by executing marketing activities faster and more effectively than you can alone. Image Source 4. This shouldn’t be hard to do.

Marketing Agencies 2 248

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 248

Martech

FEBRUARY 19, 2024

Fraud detection and prevention: Utilize data analytics to detect and prevent fraudulent activities in insurance claims and transactions. Return on investment (ROI) analysis: Measure and analyze the ROI of marketing initiatives and campaigns. Identify patterns and anomalies in data to flag potential fraud cases.

Acquisitions 89

Acquisitions Marketing Budget Analytics Allocation 89

Customer Experience Matrix

JUNE 25, 2012

This could hugely overstate marketing-related revenue, since it potentially takes credit for sales that had nothing to do with marketing activity. Nor is it certain that the companies listed in the marketing automation system will match the accounts listed by Sales.

Activities 120

Activities Allocation Paid Search Agency Work Management 120

Zoominfo

MAY 16, 2022

According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. It’s why marketers don’t see ROI on personalization efforts,” AlMukhtar says. Data enrichment tools can greatly improve your return on investment.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

SmartBrief - Marketing

FEBRUARY 27, 2024

Livestreaming caters to modern consumers’ preferences for interactive and authentic experiences and provides a cost-effective solution to traditional event hosting, promising a substantial return on investment. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience.

Buzz 103

Buzz Marketing & Strategy Barriers Paid Search Agency 103

The ABM Agency

JULY 29, 2020

Why B2B companies are gravitating toward ABM. According to a 2014 ITSMA survey , ABM delivers the highest ROI of any other B2B marketing strategy, and that was six years ago. More recently, Engagio found companies that utilize ABM often allocate the greatest portion of their budget to the strategy—around 29% on average.

Account Based Marketing 52

Account Based Marketing Paid Search Agency B2B Marketing Enterprise Management 52

Lead Liaison

JANUARY 10, 2023

One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. In fact, it is a piece of information that is readily available to them if they would just ask this simple question of their CEO, CFO, CMO, or owner of the company. So, what is this question? .

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Zoominfo

MAY 31, 2022

In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches. While ABM can be cost-intensive to kickstart, the return on investment pays off.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Planning ABM 130

Launch Marketing

NOVEMBER 1, 2023

What does your company want to achieve in the short- and long-term? A senior-level candidate should be passionate about aligning your organization’s messaging to your audience, knowing that developing B2B Buyer Personas and creating a personalized marketing experience will help boost the success of your future marketing activities.

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Unsatisfactory ROI. ROI is the ultimate barometer of success.

Top of Funnel 261

Top of Funnel ROI Marketing Automation Services Work Management 261

Inbox Insight

OCTOBER 9, 2023

This growth in popularity is testament to the effectiveness of ABM and its ability to deliver significant returns on investment (ROI). By focusing on high-value target accounts that are more likely to convert, businesses can optimize their marketing spend and achieve a higher return on investment.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

Marketing Insider Group

JANUARY 4, 2021

For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. Instead, invest in activities that will pay dividends for years to come. What works for one SaaS company may not work for the next. You have to think lean and mean.

Growth Marketing 353

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 353

Marketing Insider Group

AUGUST 11, 2023

Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity.

Social Networks 165

Social Networks Business Work Management Social Media 165

SmartBug Media

JANUARY 14, 2022

One of the reasons that the return on investment of SEO is so hard to determine is because of how many variables impact how successful a particular effort might be. Forecast Return on Investment. If that wasn’t challenging enough, there’s another layer: It can take as long as 6-12 months to see results from SEO.

Forecasting 122

Forecasting Lead Ranking SEO Lead Scoring 122

Oktopost

MAY 20, 2024

And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? Both brand and marketing activities that can classically be tied directly to revenue are essential for an optimized marketing strategy.

Social Media 69

Social Media Media Allocation Digital Asset Management 69

Martech

SEPTEMBER 15, 2023

Offer actionable value in your material, and buyers will see you as a resource that boosts their returns on investments. Outpacing the competition Most companies will tend to hold off on content creation during a recession. That’s the perfect time to enhance your efforts and pass those companies by.

Terms and Conditions 116

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 116

Inbox Insight

MAY 9, 2024

Lead generation has become an essential aspect of every company’s growth strategy. While some B2B companies choose to keep lead generation in-house, there are significant advantages to outsourcing this critical function. Businesses hire a third-party company to handle the entire lead generation process.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. While certain pain points might not be universal for the entire generation, they are useful for forming the overall buyer persona and determining key marketing activities to use.

Buyer Personas 111

Buyer Personas Demographics Ad Building Peer-to-peer 111

Litmus

JULY 8, 2021

Focusing too much on company-centric metrics like email marketing revenue and not enough on metrics that indicate how subscribers and inbox providers feel about your emails. Subscriber relationships and how they perceive your company and emails. Email marketing return on investment (ROI). Mobile app activity.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. If you are a company or business, operating locally or globally, a LinkedIn company page is a must-have.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled. If you are a company or business, operating locally or globally, a LinkedIn company page is a must-have.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Madison Logic

AUGUST 26, 2020

That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. What has changed are the best ways to achieve better ROI. It’s therefore no surprise that companies want to focus more on winning and growing target accounts in the year ahead.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Sprout Social

APRIL 17, 2023

That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. We’re delighted to learn that Sprout delivered a 233% return on investment over three years, resulting in up to $1.3M in savings.

ROI 97

ROI Work Management Marketing Management Case Studies 97

Contently

APRIL 6, 2023

The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. A buyer persona is a detailed profile of a company’s ideal customer. However, in smaller companies, content teams may need to take on this task themselves. What Is a Buyer Persona?

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. It can also give you metrics based on your competitor’s activities. Sprout’s social listening tools help you visualize the share of voice data.

Paid Content 94

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 94

Launch Marketing

MARCH 20, 2024

Increases Brand Trust: 66% of marketers increased their company’s credibility and trust through the implementation of digital marketing strategies. Generates More Leads: Businesses that blog see 126% more leads than companies that do not blog or execute content marketing. What Impact Does Marketing Have on Businesses?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Martech

APRIL 30, 2024

Cost management : Eliminating redundant tools and better allocation of resources lead to reduced costs and higher ROI. Failing to maintain an optimized stack can lead companies to lose competitive edge due to outdated technologies, inefficient processes and strategies that do not align with market demands or customer expectations.

Efficiency 98

Efficiency Work Management Marketing Management Allocation 98

Launch Marketing

FEBRUARY 14, 2024

This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products. This information not only helps guide messaging, but also provides insights into how the competition is marketing their products which can be used to guide your launch activities.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

ClickZ

OCTOBER 23, 2020

As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment. Automation is possible in 30% of sales activities. The most recent AI survey by Bain and Company analyzed that organizations that make use of AI were 4.2

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Lead Liaison

JUNE 14, 2023

Strategic decisions should be made based on true return on investment along with the overall benefits that any investment would give your company. Assuming your company’s total spend every time you exhibit is $8,000 to $50,000, is it really worth not investing another.8%

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. B2B email marketing campaign best practices.

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

nDash

MAY 26, 2022

Increasing engagement also allows companies to build solid customer relationships by: Sharing expertise and relevant knowledge. They don’t want companies to treat them like a number but rather as someone they value. Doing so allows them to maximize their budgets, save time, and improve their return on investment (ROI).

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Sprout Social

JANUARY 24, 2024

According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Branding 97

Branding Brand Identity Advertising Agencies Paid Search Agency 97

The Marketing Blender

FEBRUARY 26, 2024

Here is our guide for how to select a fractional CMO agency if you run a B2B company. Assessing the Experience & Expertise of a Fractional CMO Company Experience and expertise are crucial when it comes to choosing a Fractional CMO agency. Also, consider the potential return on investment.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. On the opposite end, a low or negative ROI indicates that the cost was high or outweighed the revenue it generated.

ROI 69

ROI Marketing Attribution Allocation Planning 69