Biznology

APRIL 3, 2017

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. Even calling it a process seems overblown. Er, my process. Use the same language they are using (yeah, that’s keyword research).

Process 151

Process Ad Building Link Building PR 151

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. But the challenge is that without a strong understanding of the people, processes, and enterprise-wide insights, you can still miss the mark. Create persona profiles.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

DiscoverOrg

OCTOBER 26, 2017

The story can be found in our Buying Scoops and Triggers: These are planned projects, personnel movement, and events and insider info uncovered by our team of 250 researchers. For a great example of using Scoops to act on security breaches, see “Chipotle’s Big Burrito Breach – Malware with a Side of Chips”.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Automation helps to streamline key marketing processes such as email strategy,lead generation,and scoring. With the industry growing faster than ever, 2020 promises some exciting marketing technology developments.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Act-On

APRIL 26, 2024

Create your buyer personas Your buyer personas are imagined biographies based on firsthand experience, market research, and customer listening. Remember our two imaginary Act-On leads, Debbie (the marketing director) and Tyson (the small business owner)? In addition to marketing and sales, Suzy Balk, our Sr.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Biznology

OCTOBER 7, 2016

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Let’s look at how this works. Like this post? Sign up for our emails here.

Efficiency 154

Efficiency Buy Process Marketing Proposals 154

Act-On

APRIL 26, 2024

These new requirements have been a non-issue for us and for most of our Act-On customers as well. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. We’re constantly looking at performance all the way through the funnel, not just what gets us volume at the front end.”

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader. OUT: Siloed digital tools.

Enterprise Management 97

Enterprise Management Work Management Research Marketing Management 97

ANNUITAS

AUGUST 19, 2022

What’s wrong with the status quo of siloed teams and random acts of sales and marketing ? The critical question: What is the benefit of operationalizing in this way? What is the benefit of driving this type of transformation? Thus, alignment is more critical than ever. This results from a.) ” Unifying Growth Insights + Systems.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Tony Zambito

JANUARY 21, 2022

Gaining insights that inform and can be acted up to achieve growth. . That the acts of processing information and gathering intelligence become the dominant center of strategies related to buyers and customers. The processing and production of data, information, and intelligence can turn into an overwhelming burden.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Act-On

FEBRUARY 16, 2024

Of course, this is a quick summary of the process. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. 27% say it’s getting overwhelming. 14% say that “it makes them want to pull their hair out.”

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

ANNUITAS

JULY 2, 2020

In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. Potential customers can enter and exit the decision-making process at any point, and external pressures are a heavy factor in whether or not a purchase (or change) will occur.

Demand 130

Demand Buy Work Management Process 130

Tony Zambito

JANUARY 11, 2022

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. And who shows little understanding of what is involved in the concepts and processes of buyer insights and buyer personas. Buyer personas act as a compass for leaders. We are living in times of tumultuous upheaval.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Data-driven insights act as a map of clues, guiding businesses to deliver personalized experiences designed to achieve customer loyalty and advocacy.

Acquisitions 208

Acquisitions Lead Ranking Loyalty Lead Scoring 208

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Karma : How you act or behave on the website earns you karma. Keep reading! Reddit 101: A Primer.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Hinge Marketing

DECEMBER 11, 2019

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. At the event.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Marketing Insider Group

JUNE 19, 2023

Use this process to identify a competitor’s messaging, structure, and tone. For example, Semrush has an Organic Research feature that lists competitors. Acting on Your Competitor Content Analysis Throughout your assessment, you’ll gain numerous ideas for things you can do. This is obviously useful but can be overwhelming.

Analysis 285

Analysis Top of Funnel Advertising Agencies Content 285

ANNUITAS

OCTOBER 11, 2023

The Why … an ‘Operating System’ to Shift Us from Random Acts to a Growth Engine Why is go-to-market more challenging than ever? The How … the New GTM Advisory Service Our significant base of transformational experience and our organizational focus on optimizing GTM execution differentiates ANNUITAS from other research and consulting firms.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Tony Zambito

NOVEMBER 4, 2020

Acting as an accelerant to trends that were well underway before the pandemic. The three are: Expansion of online research accelerates Speeding up of buying processes More responsive interactions. Expansion To Online Research Accelerates. Whereby approximately 70% or more of buyers start their research online.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Vision Edge Marketing

JANUARY 9, 2024

The published research has compared customer-centricity laggards to their counterparts. Here we’ll debunk six common myths that often act as roadblocks, preventing businesses from fully embracing a customer-centric approach to reap its rewards. Yet, all businesses need to up their customer-centricity maturity level to better compete.

Customer Satisfaction 208

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 208

Webbiquity

AUGUST 31, 2021

Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. And when researching products, millennials trust their own prior experience with the product; free trials and product demos; and real-world user reviews more than other resources. Free trials/accounts.

Buy 300

Buy Cold Calling B2B Lead Scoring 300

Marketri

MAY 15, 2024

AI is Powering Up Buyer Research Anything we say today about generative AI might be outdated a few months from now. Now a buyer is likely to do extensive research on their own, online, before they’re ready to have a sales conversation. Some AI-enabled search tools are research based, lending more credibility to the results.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

Buffer

DECEMBER 15, 2021

A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. I've broken it down into five sections: writing a job description, crafting a custom application, promoting the role, and the interview process. Let's dive in!

Social Media 85

Social Media Work Management Marketing Management Process 85

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Karma : How you act or behave on the website earns you karma. Keep reading! Find your audience.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Crafting an impeccable B2B sales journey isn’t straightforward. What is B2B Sales Experience?

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Zoominfo

MAY 19, 2020

The name of the relevant statute says it all: the (you) CAN SPAM (Act). Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The CAN-SPAM Act. The CAN-SPAM Act. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Hubspot

MAY 24, 2021

You can't do that without doing your research. Components of your research relating to factors like a company's industry, scale, market position, competitive landscape, current solutions leveraged, and performance should be very telling into the kinds of problems it might be dealing with. Have a strong feel for their pain points.

Conversion 94

Conversion Product Process Marketing Prospects 94

Hubspot

DECEMBER 7, 2020

A sales process is like a figure skating routine. Yes, the two are fundamentally similar, and while neither salespeople nor figure skaters can deviate too far from their predetermined routines, they can certainly find ways to simplify those processes. Simplifying Your Sales Process. How to Simplify Your Sales Process.

Process 87

Process Hubspot Work Management Lead Scoring 87

Vision Edge Marketing

SEPTEMBER 12, 2023

Strategic planning must entail an informed process during which the internal and external environment is analyzed, clear strategies and outcomes are defined based on the analysis, and different courses of action are generated and considered before making final decisions.” Superior outcomes and objectives incorporate these elements: 1.

Planning 226

Planning SWOT Allocation Contingency Planning 226

ANNUITAS

OCTOBER 31, 2023

Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. Over the past few months, the ANNUITAS|research team has been covering and releasing reports on a number of recent AI additions to leading GTM Technology Stack platforms, such as Salesforce Marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. So, do some research to figure out what will make them take notice. They act as a future discount. There are lots of helpful articles sharing digital marketing tips online.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

ANNUITAS

FEBRUARY 7, 2023

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey? Said differently: Are you sticking your head in the sand, or are you innovating?

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130