Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. You can when you use buyer intent data. . Intent Data Explained .

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SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

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Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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Content4Demand

OCTOBER 15, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent Data vs. Predictive Data. Intent data is not predictive.

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SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

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Valasys

SEPTEMBER 8, 2023

So, how can a data-driven marketing plan function in the absence of user-specific data? There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. That’s where AI-derived Intent Data comes in.

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SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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TrustRadius Marketing

SEPTEMBER 29, 2022

They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management. Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service.

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TrustRadius Marketing

SEPTEMBER 29, 2022

They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management. Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service.

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SalesIntel

FEBRUARY 20, 2023

HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence.

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TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

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Albacross

NOVEMBER 4, 2021

Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently. You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it. Not exactly.

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Albacross

FEBRUARY 9, 2022

A Buyer Intent Data tool is one of them. But how to find the best data provider that suits you most? In this article, we’ve made a list of questions to help you efficiently shortlist your intent data providers. First, ask about the data. How is the data collected? First-party Intent Data.

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SalesIntel

FEBRUARY 20, 2023

HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.

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Albacross

JANUARY 19, 2022

Truth is: you don’t need more data – You need insights. Intent data is the one. Here are 5 steps to activate your intent data and make your outreach easier. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. But is that all?

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Outreach

AUGUST 19, 2020

How do I measure the effectiveness of using Intent data for Account Based Selling? Newcomers using Intent data often get hung up on who was doing the research leading to the Intent. We have data that suggests your business is actively researching {{! Do you have templates of what we should say?

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Engagio

JULY 31, 2017

The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts.

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Strategic-IC

APRIL 30, 2019

How did intent data come to be so valuable in delivering intelligent, effective marketing and sales campaigns, and why are organisations increasingly incorporating buying intent data into their strategic mix? Jon Clarke on the Origins of Intent Data, and its Value to Marketing and Sales. What is Intent Data?

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Inbox Insight

JULY 28, 2020

Global IT spend is on the rise and despite project delays caused by the disruption of COVID, our data shows an overall trend of growth. Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy.

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SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process.

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SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process.

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Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. In this ideal scenario, when these lead s are finally handed off to sales, reps can effortlessly convert them using all the valuable and informative data marketing has collected on each lead.

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Strategic-IC

OCTOBER 30, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Consider Buying Intent For Contextual, Relevant, Resonant Campaigns. the list goes on. Related: 3.

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Hubspot

MAY 16, 2017

Research shows that the number one reason users unsubscribe from email lists is because they get too many emails in general , not necessarily because they don't like the content. To get there, we need to listen to our customers before we act. What is Intent-Based Marketing? What is Intent Data?

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Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Define the intent data. Act on buyer interest data.

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QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data?

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Zoominfo

AUGUST 2, 2020

Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. It encompasses demographic data including: . Opportunity Data. Opportunity data helps identify favorable conditions for a company to act on when prospecting. Types of B2B Data Providers.

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Martech

OCTOBER 8, 2021

The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. There are obvious advantages to having intent data ingested directly into an ABM platform. Why we care. Learn more here.

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NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. We articulated this further on page 35 of the report in our Content Format Intent Matrix. When we say we have insights into what B2B professionals actually want and need, we mean it.”

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SalesIntel

MAY 13, 2024

In this article, we will explore the significance of customer data and customer data management within your GTM motion. We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. What is Customer Data?

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Zoominfo

MAY 25, 2022

Industry researchers have found that a typical salesperson only spends about a third of their time actually selling. The rest is typically spent researching prospects, logging activities, and organizing to-do lists. They need information about their customers fast — with enough time to act on it in meaningful ways.

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SalesIntel

JUNE 9, 2023

Cognism includes firmographics, technographics, sales trigger events, intent data, verified business emails, and human-confirmed cell numbers, and assists companies in connecting with their ideal prospects wherever they are – whether in Europe, the United States, or elsewhere. What are the features?

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Martech

JANUARY 11, 2022

“Unlike first-party website engagement, intent signals are different in the sense that they are collected from third-party applications or a third-party content that I as a brand do not have access to,” he added. Marketers can collect buyer intent data from each place they interact with customers. Source: Hussam AlMukhtar. “94%

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Engagio

OCTOBER 18, 2023

They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. Looking at individual leads misses out on valuable indicators of buying intent at the account and buying group level. I love the look and feel of Demandbase.”

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Madison Logic

JUNE 28, 2023

Include industry research from reputable analyst firms, technographic data, and customer feedback. With research completed and a good idea of where the market stands in terms of competition and the market landscape, you can then turn your attention to developing your approach.

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LeanData

DECEMBER 13, 2022

Intent data can be bittersweet …. Unfortunately, many companies fail to put upsell motions in play because they lack the bandwidth to manage a process they assume has to be manual. Even companies with sophisticated tech stacks will miss upsell opportunities due to misaligned data, lack of automation or both.

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Martech

NOVEMBER 2, 2021

Farnsworth pointed to marketing research from Lawless Research that found manual tasks actually increased as tool adoption grew. Image: Lawless Research and Workato. “Integration and automation really helps to connect that data and connect those teams through automated processes.”

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