Martech

JULY 19, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Attend for: Insights from Forrester’s latest personalization research to act upon immediately Tips for better marketing based on real-life success stories Industry trends that show where and how you can optimize for your organization’s growth.

Personalization 109

Personalization Forrester Curation Act-On 109

Martech

JULY 26, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Attend for: Insights from Forrester’s latest personalization research to act upon immediately Tips for better marketing based on real-life success stories Industry trends that show where and how you can optimize for your organization’s growth.

Personalization 106

Personalization Forrester Curation Act-On 106

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. You can use action words in content marketing by using active voice and placing action words strategically. So how do you start using them? What to consider when choosing action words. Quick Takeaways.

Content Marketing 343

Content Marketing Lead Ranking Lead Scoring Content 343

Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Learn More: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach.

Act-On 71

Act-On Marketing AI Trends Work Management 71

DiscoverOrg

OCTOBER 26, 2017

With the right information in-hand, savvy sales pros and marketers might have seen it coming. Most of this insight is not online or publicly available). But keen sales and marketers can use Scoops to spot patterns that inform the timing of their pitch. Vendors, take note. That might be your solution.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. As marketers are asked to move ever faster, it’s easy to abandon anything that’s not active doing. What is PDCA (Plan Do Check Act)? These benefits extend to the management of marketing projects in a big way.

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Stevens & Tate

FEBRUARY 15, 2022

People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool. Promote your blog via social media and email marketing. How A Business Might Use A Blog.

Online Marketing 100

Online Marketing Planning Lead Ranking Lead Scoring 100

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Guest post by Nina Petrov.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Martech

SEPTEMBER 7, 2022

What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? They and their families are a $288 billion market, according to We Are Purple , a U.K. Connecting with them requires implementing accessible marketing. Good news: There is.

Optimization 112

Optimization Paid Search Agency Advertising Agencies Amazon 112

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. With harmonized data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. 32% say a lack of a complete view and understanding of their data is a hurdle.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. But highly relevant, personalized messages are much more likely to be read and acted on. The Importance of Email Personalization in Marketing. Marketing automation platforms can help with segmenting users based on different criteria.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you in danger of losing your voice and jeopardizing your client engagement online? Are you being honest?

Marketing AI 138

Marketing AI Paid Content Paid Search Agency Automation 138

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Tomorrow People

JANUARY 15, 2013

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. Act 1: An Attractive Campaign.

Online Marketing 120

Online Marketing Planning Work Management Marketing & Strategy 120

Tomorrow People

JANUARY 15, 2013

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. Act 1: An Attractive Campaign.

Online Marketing 120

Online Marketing Planning Work Management Marketing & Strategy 120

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

Marketing Insider Group

OCTOBER 28, 2020

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. 5 Movies that will Feed your Marketing Mind.

Planning 363

Planning Forrester Work Management Storytelling 363

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Case studies are one of the most powerful forms of content to have in your marketing repertoire. They take online reviews and testimonials to another level. You can incorporate case studies in content marketing in a myriad of ways. Source: BrightLocal.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 132

Email Marketing Marketing AI Enterprise Management Work Management 132

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Trends 115

Trends Work Management Marketing Management Advertising Agencies 115

Valasys

JUNE 30, 2023

The Canadian government passed the Online News Act last week, requiring platforms like Google and Meta to negotiate deals with news providers. Google has said it will block links to Canadian news from its search engine and other products in the country in response to a new law that would require tech giants to pay news providers.

Google 52

Google Marketing Proposals Act-On Transparency 52

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

seo.co

DECEMBER 18, 2020

The Importance of a Brand’s Online Reputation. 8 Tips for Effective Online Reputation Management. The internet has the potential to make or break your online brand. The internet has the potential to make or break your online brand. That’s the reason online reputation management has evolved to become a specialized service.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

Advertising Agencies 139

Advertising Agencies Privacy Paid Search Agency Privacy Protection 139

Spiralytics

JANUARY 19, 2023

Search engine optimization (SEO) is an integral part of your marketing. It boosts your online visibility and brand awareness, among many other things. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization. But what is conversational marketing?

SEO 171

SEO Conversion Marketing & Strategy Marketing Strategy 171

seo.co

OCTOBER 6, 2021

Yet many marketers and webmasters end up with CTAs that don’t stand out in any meaningful way. Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. Your first step is to make your call-to-action more visible. This often represents a huge loss in potential conversions.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Liveintent

MARCH 21, 2018

These days, marketers celebrate their ability to use data to supercharge email – the most ubiquitous and deterministic identifier in their toolbox. But there are mistakes marketers should avoid when integrating data into email marketing for personalization. Here are four of the most common: 1.

Email Marketing 91

Email Marketing Work Management Marketing Management Advertising Agencies 91

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Oktopost

NOVEMBER 9, 2022

Want to hear more from renowned B2B marketing leaders? Social selling is not social media marketing. So what exactly sets social selling apart from social media marketing? Hot Topics of this Episode Include: The key differences between social selling and social media marketing. Catch all episodes here. Episode Summary.

Social Media 125

Social Media Social Marketing Media Transparency 125

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83