Act-On

OCTOBER 4, 2023

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Are you working with outdated email lists or technical issues? That’s where marketing analytics software comes in.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Zoominfo

MAY 19, 2020

The name of the relevant statute says it all: the (you) CAN SPAM (Act). Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The CAN-SPAM Act. The CAN-SPAM Act. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. Instead, we need to understand and embrace the full range of activities within the PDCA cycle so we can put it to work for us. What is PDCA (Plan Do Check Act)? What do Francis Bacon and Japanese manufacturers have in common?

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

Act-On

NOVEMBER 15, 2023

Similar to other technologies, marketing automation can only work as well as the people behind it. For example, Act-On is intuitive, user-friendly and easy to set up without hiring outside experts. Marketing automation is all about results, isn’t it? And that’s likely why marketers want to know more about marketing automation ROI.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Marketing Insider Group

SEPTEMBER 28, 2021

Active voice makes your potential customer the doer , presenting an opportunity to persuade them to act. Use CTAs to Motivate Readers to Act. So if you’ve done the work to create a compelling, action-oriented headline, don’t stop there. So how do you start using them? It should motivate people to want more from your brand.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Martech

OCTOBER 13, 2023

In other words, an automated drip campaign is only effective if: You’ve done your homework and truly understand who your audience is, what their needs/wants are and how you can get them to act. Think through the ads, get a complete picture of what will get their attention and encourage them to act. Take a more holistic approach.

Marketing AI 138

Marketing AI Paid Content Paid Search Agency Automation 138

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. You’ve done all that work for nothing. Certain words that convey urgency or are hard-selling words are the main culprits, such as free, buy now, and act fast. Use Double Opt-In.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

Zoominfo

MAY 19, 2020

The name of the relevant statute says it all: the (you) CAN SPAM (Act). Follow these five simple guidelines, and stay on the right side of the CAN-SPAM Act. The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). Before Google cracked down, many marketers crammed far too many keywords into their pages, used them unnaturally, and sometimes just flat-out listed them (separating them with a simple comma).

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Marketing Insider Group

FEBRUARY 10, 2021

In a short block of text paired with a visual element, your copy should describe the core benefits people will gain by working with you – something people can get from your brand only. It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. What is a Value Proposition?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Subject lines can be personalized based on a person’s lifestyle, hobbies, work role, or interests.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

JUNE 15, 2021

No wonder building an email list remains a priority for businesses of every type and industry. This guide details what makes for a great lead magnet, and ideas for inspiration to help build your email list. Lead magnets should live up to the promise embedded in their name—acting as magnets for potential leads to come to your business.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Marketing Insider Group

NOVEMBER 15, 2021

Emphasizing limited product availability, using time to create urgency, and highlighting demand with social proof are all scarcity tactics that motivate customers to act. The scarcity principle: what it is and why it works. This creates a new sense of urgency that will likely make them act. Quick Takeaways. Low stock notices.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. To be fair, that’s a bit of a rhetorical question. No, they are not, and I will explain why. Are you in business to get more opens and clicks?

Click Rate 113

Click Rate Budget Programs Case Studies Open Rate 113

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. It is going after inactive personal Google accounts (not work or school accounts). I was wrong. Let’s take a moment to talk about what’s happening now.

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

Marketing Insider Group

MARCH 1, 2021

Create a Google My Business (GMB) Listing. The answer to this lies in creating a Google My Business listing within the search engine platform. You will get a plethora of ways that you can register your GMB listing on any device. You can create a new listing and begin the categorization process. Step 3: Add Your Location.

Google 326

Google Mobile Advertising Business Work Management 326

Martech

APRIL 17, 2024

The list of changes marketers must cope with now isn’t getting shorter. But proximity to data is the key gateway we need to act on every innovation over the last two decades. Aside from incorporating language models like ChatGPT for creating content, many email platforms are working on using AI to get users closer to their data.

Enterprise Management 124

Enterprise Management Marketing Automation Services Work Management Marketing Management 124

ClearVoice

MARCH 14, 2024

Instead of saying your content is short and actionable, mention that your email list can save time and effortlessly follow the tips. Graphics work as a breather of sorts. Instead of overwhelming your email list with massive blocks of text, you can sprinkle visuals in your email to break them into bite-size pieces. Keep it short.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

FEBRUARY 1, 2024

I worked as a professional comedian for several years (professional meaning people paid me to do it, not that they paid me enough to support myself) in the Greater Boston-Rhode Island area. I was the opening act for several comedians who are now nationally known. You need to figure out what works for you.

Tips 117

Tips Conference Act-On Rules 117

Martech

FEBRUARY 20, 2024

At the end of the email to encourage the prospects to act before they close your message. You can do it by highlighting the benefits of acting right away. By understanding and focusing on the prospect’s needs, you create a compelling reason to act. They meet expectations based on previous user experience.

Urgency Marketing 115

Urgency Marketing B2B Allocation CAN-SPAM 115

Martech

DECEMBER 18, 2023

The idea is for AI to act with a customer or prospect exactly like a competent salesperson would engage in a retail store, suggesting additional add-ons and accessories based on what they’re hearing from the customer. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

Buffer

MARCH 22, 2023

I’m constantly working in Notion and use it for outlining blog posts, so it was very easy for me to incorporate their recently launched tool, Notion AI , into my planning. I also found that these writing tools were a great way to boost my productivity when I was behind on work.

Marketing AI 112

Marketing AI Tools Content Opt-out 112

Trade Press Services

DECEMBER 18, 2023

Small acts of kindness tell your colleagues and network you care while offering a chance to express the joy and gratitude that makes the end of the year shine. Enrich the Spirit of the Season with Random Acts of Kindness While gift-giving is a common holiday tradition among many, there are other ways to brighten the workplace.

Act-On 52

Act-On Press Work Management Thought Leadership 52

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Martech

MARCH 15, 2023

Organizations thoughtfully designed to run lean, easily adapt to changing priorities, and produce remarkable work at the speed of modern marketing, have an advantage over others. Operating principles create a shared internal mindset for how teams think, act and make decisions about their daily work. What are principles?

Rules 95

Rules Advertising Agencies Paid Search Agency Lead Ranking 95

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. I can’t display your total tokens used right now (the team is working on that), but if you run out, you’ll see a message to that end.

Work Management 111

Work Management Generation Marketing Management CMO 111

Contently

FEBRUARY 8, 2022

I tell you a fact, and you act surprised. Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. They speak from their POV and don’t use all the product jargon that marketers have listed on their go-to-marketing strategy. I know, I know.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information. Five9’s Agent Assist 2.0 IZEA Worldwide’s A.I.

Marketing AI 107

Marketing AI Ideal Customer Profiles Features Product 107

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2. Could it help, or would it distract us from what’s working now? What’s missing?

Email Marketing 94

Email Marketing Effectiveness Work Management Planning 94

Contently

APRIL 6, 2020

workforce lists freelancing as their primary job. According to a new report by Freelancers Union, 76 percent of freelancers have lost work as the result of COVID-19, and 91 percent expect to lose income. By Gallup’s estimate, as much as 29 percent of the U.S. We’re aiming to raise $50,000 for the fund in April.

Deliverability 205

Deliverability Class Advertising Agencies Act-On 205

Martech

MARCH 14, 2023

Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs. As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Assessing ChatGPTs impact on key marketing functions 1.

Marketing AI 133

Marketing AI Enterprise Management Paid Search Agency Work Management 133

Martech

APRIL 5, 2023

They combine quick wins for short-term gains with longer-term strategic revisions designed to work now during economic uncertainty and later when times improve. We can gently nudge customers so they can act when their wallet allows. I’m not saying, “Forget the fear and blast your list!”

Tactics 127

Tactics Email Marketing Planning Marketing Budget 127

FMG Suite

APRIL 25, 2024

Start With An Optimized Profile Your profile will act as the foundation of your brand on social media. Share The Right Content Seeing results from LinkedIn requires a content strategy, which includes understanding what types of content do and do not work. This article was first featured in Financial Advisor Magazine on May 1st, 2021.

Ideal Customer Profiles 52

Ideal Customer Profiles High Quality Lead Marketing & Strategy 52

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively). Seek Simplicity.

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Email interactivity. Boosting engagement with storytelling.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Martech

AUGUST 2, 2022

The American Data Protection and Privacy Act, if passed, would represent federal legislation pre-empting state data privacy regulation. Data already collected (pursuant to the Act) can be processed for a range of trouble-shooting or administrative purposes such as network or inventory management. .” Why we care.

Privacy 92

Privacy Peer-to-peer Fulfillment Act-On 92