Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Webbiquity

JANUARY 23, 2024

Through social listening. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Monitor brand mentions. Track customer sentiment.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Marketing Insider Group

FEBRUARY 10, 2021

It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. To learn more about your target audience , send out surveys, conduct interviews, do keyword research, and have meaningful conversations in person and online. Keep your customers at the center of your value proposition.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Campaign types listed on its Web site include refer a friend, social sweepstakes, polls and voting, flash deals, group offers, and intelligent share buttons. Few would be considered relevant for most B2B campaigns.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. They act as a future discount. There are lots of helpful articles sharing digital marketing tips online.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Marketing Insider Group

DECEMBER 20, 2022

Another part of your plan that shouldn’t take more than a few weeks of dedication is to clean and update your website, testimonials and reviews, and social media. Your website should not only be optimized for search, but it should act as its own lead generation machine. Social media. Think sales, leads, pipeline.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. The more you harness, analyze, and act upon user feedback, the clearer your guardrails for deciding how to run your content audits and upgrades will become.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Biznology

APRIL 9, 2018

Content is keyword. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. SEO based on keyword research is the first step in responding to this need. Diving deeper with intent modeling. Listen and learn.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Marketing Insider Group

FEBRUARY 23, 2021

Case studies act as social proof – giving prospects the peace of mind they need before deciding to work with or buy from you. Let’s say you’re considering signing up for a subscription to a keyword research tool. 92% of people will look for social proof before making a purchase. Quick Takeaways. Source: Gartner.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

APRIL 12, 2021

Social media ads. The leader was social media, followed by paid search. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. It depends on how competitive your industry is, as that will result in higher bids for keywords. Other owned media includes social media postings.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Marketing Insider Group

MARCH 1, 2021

It will offer you a list of preset categories that appear when you begin to type your keyword into the search bar. But how can you ensure that your webpage gets the traffic that it deserves? If you’re wondering, ‘how can I add my business on Google?’, ’, you’ve come to the right place. Step 3: Add Your Location.

Google 326

Google Mobile Advertising Business Work Management 326

Marketing Insider Group

DECEMBER 15, 2020

This means your site is more likely to come up in searches for keywords related to your business. People share high-quality content on social media. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Source: EndeavorCreative.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. Dig deeper: What could disrupt the future of generative AI?

Marketing AI 127

Marketing AI Ethics Work Management Marketing Management 127

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Biznology

NOVEMBER 16, 2020

To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it. Listen to Customers on Social Networks. To connect with your brand and voice their experiences, many customers rely on social networks. Namely, your company may collect an abundance of information on one customer.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Optinmonster

MARCH 22, 2024

” He goes on to say that rather than spending endless amounts of time sifting through low-quality comments on his blog, he now has time to build meaningful relationships with individuals on social media. Are you thinking about disabling comments on your blog? Particularly when you are inundated by tons of spammy or low-quality comments?

Correlation 73

Correlation Lead Scoring Lead Ranking Traffic 73

Schubert B2B

FEBRUARY 18, 2022

Are you monitoring and acting on metric reports from tools like Google Analytics? Look at some of the keywords they are using and if those words are effective in driving traffic and improving search engine stature. Tools such as SEMrush and Ahrefs can help you analyze how your competitors rank in SEO and what keywords they are using.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. What is Social Signals?

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Search engine optimization (SEO): Is your site optimized with modern techniques that focus on search intent rather than just keyword stuffing? download an asset, register for a webinar, etc.).

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). It can feel like a juggling act! Kristen Dahlin, the Marketing Manager for the Tailwind social media app, faced this problem in 2020. “We But can a bot really write content for you?

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios.

Examples 78

Examples ROI Planning Work Management 78

Launch Marketing

NOVEMBER 17, 2021

Should it be devoted to increasing your social activity and generating leads? Here are a few that are simple and easy to utilize: Base Your Goals on Previously Gathered Data : This tactic is best when looking at social media or your website. Should you invest your resources into improving and optimizing your website?

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. What is social media monitoring (and why does it matter so much)?

Social Media 125

Social Media Tools Campaigns Media 125

Martech

MAY 12, 2022

Today, people can pass links easily, share them on social media and check on their phones. Growing and recognizing intent, messaging and acting on intent – are critically important for email marketers. We, as email marketers, need the mindset to understand how to create, recognize and act on intent. Processing.Please wait.

Intent 110

Intent Account Based Marketing Bombora Intent Signal 110

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . Leave behind: Stuffing Your Content with Keywords for SEO. Adopt in 2020: Focusing on Natural Keyword Density and Intent for SEO.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Tiecas

MARCH 21, 2024

It is a balancing act because you may be tempted to ask for every piece of information you think you need to qualify a lead. Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Personalization Media Work Management 125

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

OCTOBER 21, 2021

Marketers that are able to mine phone conversations for keywords spoken, caller intent and conversions can make important connections between phone calls and the digital campaigns that drive them. AI is increasingly being applied to analyze and “spot” keywords, phrases and speech patterns for positive or negative signals of conversion intent.

Enterprise Management 111

Enterprise Management Marketing Automation Services Marketing Management Analytics 111

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. This empowers you to: Pinpoint High-Potential Leads: Ditch the comprehensive view and embrace the focal point approach- those actively researching relevant keywords, solutions, and industries.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Contently

DECEMBER 3, 2020

By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. We’re able to do this by using the unique cost-per-click (CPC) values that Google assigns to keywords within its Adwords program. There’s first-touch attribution, last-touch attribution, and custom attribution.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188