Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Martech

DECEMBER 13, 2023

You would think that these brands, all household names, would have their collective act together, but it’s not always that way. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings.

Enterprise Management 124

Enterprise Management Work Management Marketing Management SMB 124

DiscoverOrg

OCTOBER 26, 2017

Even now, we can find insights to better sell security products in a more timely and helpful way – both in response to Equifax, and in preparation for the next inevitable security breach. For a great example of using Scoops to act on security breaches, see “Chipotle’s Big Burrito Breach – Malware with a Side of Chips”.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Syndigo’s SmartPrompts accelerates content creation for product detail listings. Why we care. Get MarTech!

Marketing AI 107

Marketing AI Ideal Customer Profiles Features Product 107

Biznology

MARCH 17, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Our employee population was diverse – a cross-section of cultures and backgrounds – passionate, and compassionate; all aiming to help remedy the less popularized ills of the world. The year was 2014.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Launch Marketing

AUGUST 10, 2022

They clearly outline the target audience and ideal buyers for the product. Understanding characteristics such as buyer pain points and preferences will help an organization define messaging that will resonate, identify types of content to deliver and pinpoint mediums that will perform best when delivering content.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Automation helps to streamline key marketing processes such as email strategy,lead generation,and scoring. Automation helps to streamline key marketing processes such as email strategy,lead generation,and scoring.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Imagine going on a blind date.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Optinmonster

MARCH 30, 2024

In short, social proof is a shortcut to decide how to act. In short, social proof is a shortcut to decide how to act. An example of social proof would be displaying something like: “Laura from Vancouver, Canada recently purchased the Turbo Traffic tool”, or including customer reviews on your product pages.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Practices 119

Practices Product Top of Funnel Creativity 119

Martech

SEPTEMBER 7, 2021

In order to advance someone showing high intent along the customer journey,”we need to identify who they are and get help to them,” Simpson said. Simpson recounted one case study where LiftAI’s platform helped increase conversions among high-interest clients from 12 to 18 percent. Teaching the machine how to chat. 5 percent to 2.5

Product 104

Product Ideal Customer Profiles Top of Funnel Lead Scoring 104

Martech

APRIL 7, 2023

But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Inaction is guiltless and perceived as less harmful than acting and making a mistake. Dig deeper: Scarcity marketing: Does it still work? how to change now).

B2B Sales 122

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 122

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. It acts as a bridge between these audiences, fostering meaningful connections and opportunities for collaboration.

Social Media 65

Social Media Social Marketing Product Ad Building 65

Act-On

FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. Imagine a known prospect visiting your product page but not performing the desired action. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV. Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Act-On

NOVEMBER 15, 2023

With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Sales enablement best practices can help you close the deal, and become the sales team’s new best friend.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

ANNUITAS

MARCH 1, 2023

This Position Description Can Help Your Search appeared first on Annuitas. The post Searching for a Chief Growth Officer for Your Business?

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Improvements to email strategies can yield better engagement and ROI. Eighty-three percent of B2B marketers use email engagement to track content performance.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Salesforce Marketing Cloud

AUGUST 2, 2023

This technology can help you simplify your processes, organize data, provide more personalized service, and more. Let’s dig into how generative AI can help your business do more, and learn more about large language models. For example, “ what are LLMs and how can they help my business? What powers generative AI?

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.” I can simply do it. Creativity cannot be time boxed.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

ClearVoice

MAY 16, 2020

And many resources to help fuel your business as we await the next steps. Productions in academic settings qualify if not a student at the time of the production. Production of a motion picture project or a segment of television. However, there is a light at the end of the tunnel. SBA Paycheck Protection Program.

Resources 122

Resources Budget Programs Act-On Television marketing 122

Televerde

AUGUST 1, 2022

Your help desk metrics indicate how well your inbound customer support is performing. Key Takeaways: Help desk metrics help you monitor the daily and weekly productivity of your teams Measuring how quickly and efficiently your agents respond to issues directly reflects your customer satisfaction rate.

Customer Satisfaction 98

Customer Satisfaction Advertising Benchmark FAQ Efficiency 98

Engagio

OCTOBER 30, 2023

Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? That’s not just a marginal improvement; it’s a significant leap in productivity and quality that can translate into real competitive advantages for companies. Notably, the study also uncovered that AI acts as a “skill leveler.”

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Contify

AUGUST 12, 2020

Contify has announced that it has successfully deployed its market Intelligence Platform at a European eMobility and sustainability solutions provider to power informed decision making and drive its product strategy through fast delivery of critical insights. Track the firm’s product segments with a focus on any new products and services.

Marketing Management 52

Marketing Management Marketing & Strategy Marketing Strategy Product 52

The Forward Observer

MARCH 15, 2024

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Marketing Insider Group

MAY 1, 2023

Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it. Similarly, a business has a mission to help customers solve a problem. Writer onboarding.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Sprout Social

JULY 8, 2021

Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. Affiliates act as a middleperson between businesses and consumers and receive a commission as compensation. Does affiliate marketing make sense for you and your business?

Ad Building 134

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 134

Navigate the Channel

JUNE 9, 2023

The top three reasons for ghosting items in a cart are: Unexpected shipping costs, taxes or undisclosed required complementary items Forced to create a new user account Too long and complicated a checkout process You can address these concerns by eliminating shipping, or bundling the extra cost of shipping into the product cost.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

Marketing Interactions

OCTOBER 8, 2020

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. Information to help buyers understand their problem and why to solve it. The Job of Sales Content.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Salesforce Marketing Cloud

FEBRUARY 21, 2023

This is how enterprises can manage massive volumes of data and act on it, fast. In a world where data drives the speed of business, a data lakehouse will help future-proof your business intelligence (BI), artificial intelligence (AI), personalization, and automation efforts. Open the door What is a data lakehouse?

Efficiency 98

Efficiency Marketing AI Enterprise Management Marketing Management 98

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Atri provides tips that will help you learn about your customers using your existing marketing, sales, customer support and finance systems.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Navigate the Channel

DECEMBER 4, 2023

If you’re still working on putting your brand voice “into words” so to speak, we’ve put together five tips that may help you through the process. They should convey the emotions and feelings you want your audience to associate with your products or services. However, they should always remain true to your brand’s essence.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

Martech

OCTOBER 14, 2021

Great customer experiences are easier to imagine than to actually understand and deliver, however, which is why tools that help marketers analyze the customer journey — customer journey analytics (CJA) software — are finding a spot in businesses’ technology stacks. What defines customer journey analytics? Data gathering.

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Developing Your Buyer Personas. Everything!

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Martech

AUGUST 22, 2022

Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A Household income data and consumer preferences can help inform marketers for specific brands. “If Marketers can use digital channels to act on location data. Image: Near.

Ideal Customer Profiles 93

Ideal Customer Profiles Campaigns Paid Search Agency Demand Generation Agencies 93