Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

illumin

APRIL 11, 2024

Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements. This sentiment isn’t limited just to TikTok. Now, content creators can be found across all of the social platforms. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. Think about an IT services firm.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. A look at how offer types perform on LinkedIn and Facebook.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Act-On

NOVEMBER 7, 2023

Heck, even tracking ROI from content marketing seems to be an elusive goal, much less getting a positive ROI. According to our own sources, it may be even worse: We found that 78% of all marketers struggle with content marketing ROI. Re-using your content = improved ROI! The average Facebook reach is around 6%.

Social Media 176

Social Media Top of Funnel Media Marketing Automation Services 176

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. After all, branding’s real value and ROI can only be accurately measured over the long term. Utilize social media to promote content and reach a wider audience.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Zoominfo

MAY 20, 2021

You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor. Stage 2: New Paying Customers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Marketing Insider Group

OCTOBER 21, 2021

The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Now, they are doubling down on content marketing. The second bug trend is AI-generated content.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. James Creech has a unique perspective on influencer marketing.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. Lead magnets should live up to the promise embedded in their name—acting as magnets for potential leads to come to your business.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Only B2B

JANUARY 9, 2023

Account-based marketing can be used to reach high value customers using Google Ads, Facebook, LinkedIn, and Instagram. We simply have to act. To increase ROI. Only the best qualified accounts enter the funnel if we place a strong emphasis on ROI. The average click-through rate for emails is 2.6%. More Rapid Sales Cycle.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Zoominfo

MAY 20, 2021

You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Marketing Insider Group

SEPTEMBER 25, 2019

You probably feel like the sooner your agency acts with marketing tactics like emails , blogs, and content offers, the sooner the marketing ROI will roll in. Long before a photo-sharing app we all know and love was purchased by Facebook, founder Kevin Systrom created and named the app “Burbn.” Wrapping Up.

Paid Search Agency 270

Paid Search Agency Advertising Agencies Brand Identity Branding 270

Content Standard

MAY 8, 2018

But business rarely plays the long game; goals and KPIs are often short-term in a dash for content marketing ROI, and stretch goals don’t do much to encourage thinking about a five-year strategy. And they’ll follow the magic fairy dust of Google and Facebook. I’m here with some good news and some bad news.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Spiralytics

FEBRUARY 7, 2024

Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

SmartBug Media

OCTOBER 2, 2023

As the year draws to a close, marketers face a crucial task: allocating their remaining marketing budget to drive the best return on investment (ROI). Prioritize High-Impact Channels Focus your marketing budget on channels that have historically provided the best ROI. Run targeted campaigns on platforms such as Google Ads and Facebook.

Allocation 64

Allocation Marketing Budget Marketing Budget Creation Cost per Acquisition 64

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. Pricing : The pricing mechanism is different. Supply-side platforms.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 114

Marketing Insider Group

DECEMBER 20, 2011

It now effectively costs nothing to get messages out to the market, via web pages, blog posts, Twitter, or Facebook – it’s easier than ever to “make noise”. ROI = Return on Interesting. Act fast to discuss breaking news. Let me know in the comments below or on Twitter , LinkedIn , or Facebook. The Basic Argument.

ROI 100

ROI Content Marketing Generation Planning 100

Optinmonster

MARCH 27, 2024

Instead of focusing on the theory, let’s look at some clear examples of what you can do: Use lead data to target your prospects with Google, Facebook, or LinkedIn ads You can target or retarget leads with paid advertising on multiple platforms, to push them further down your marketing funnel. Lazy marketing brings poor results.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 72

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. Or you want $Y in revenue by the end of the year. But how are you getting to those targets?

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

JUNE 8, 2020

The ROI of most marketing is “I don’t know” according to most of the marketers I ask. I try to advise any reader who is facing this dire situation to think first about why their toxic manager acts that way. Afterwards we had a chance to chat and had a great discussion about his career, Content Marketing, the future of work and more.

Thought Leadership 245

Thought Leadership Content Marketing Work Management Marketing Management 245

Martech

JULY 25, 2022

One in which we could look at every sale and determine which touchpoints were effective at delivering ROI and which represented wasted spend. Governments enacted privacy regulations like the European Union’s General Data Privacy Regulation and California’s Consumer Privacy Act both of which govern the collection and use of customer data.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

ClickZ

JUNE 24, 2020

Marketers will then be able to focus only on “ROI operations”, with ROI being simply the difference between the fixed and variable costs of a campaign and the incremental revenue generated by that campaign. By relying on AI, retailers can generate ROI as soon as they are integrated and on a long-term basis.

Marketing AI 111

Marketing AI Allocation Lead Ranking Paid Search Agency 111

DotDigital

AUGUST 29, 2021

It also acts as a strong engagement tool, where you can educate your audience on the value of your brand and keep them connected between purchases. billion email users in the world – nearly triple the amount of Facebook and Twitter accounts combined. Email’s ROI is unbeatable. How can email marketing help your business grow?

Email Marketing 85

Email Marketing Planning Marketing Automation Services Advertising Agencies 85

ClickZ

SEPTEMBER 10, 2019

The Facebook + Cambridge Analytica scandal brought the issue of data misuse to widespread public attention. And, the introduction of laws like GDPR and the California Consumer Privacy Act, rather than quelling fears, have only added to the growing perception that our data has not, up until now, been private. . Better late than never!

Privacy 110

Privacy Paid Search Agency Opt-out Act-On 110

BenchmarkONE

SEPTEMBER 22, 2021

Retargeting is an advertising strategy that refers to showing ads to previous website visitors while remarketing is the act of collecting contact information from prospective customers in order to send them outbound marketing campaigns. Retargeting ads do exactly what they sound like: they target prospects a second time. Image Source: AdRoll.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

SocialPilot

FEBRUARY 26, 2024

By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI. Imagine if you could increase the efficiency of your Facebook or Google Ads by 10, 20, or 30%. Suddenly, you start seeing personalized recommendations for sneakers that exactly match your style and previous purchases.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Webbiquity

SEPTEMBER 4, 2018

Challenge them, and inspire and motivate them to act. Industry behemoths like Google, Microsoft, Yahoo, and Facebook have already invested heavily in AI technologies. Increase in the Millennial Audience. Millennials now account for 35% of the U.S. Millennials are masters of digital technology. Don’t wait for them to come to you.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads.

Enterprise Management 100

Enterprise Management Marketing Automation Services Marketing Management Analytics 100

Convince & Convert

MARCH 19, 2018

Facebook’s Ad platform provides a great environment to reach your core audience. For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. Many marketers fixate their advertising efforts on Instagram and Facebook. Start with a broad audience and refine later.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Heinz Marketing

SEPTEMBER 9, 2021

Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more. Integrations: Salesforce, Microsoft Dynamics, Pipedrive, Facebook, LinkedIn, Slack, Gmail, Hotjar, and more. Act on your insights. Today’s post is about Marketing Automation. It is extremely powerful.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04 This begs the question, “Is it even open to us?”

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

ClickZ

OCTOBER 28, 2020

How can you make your video and audio work harder, increasing the overall speed-to-market for content production and achieving a better ROI? The Americans with Disabilities Act requires organizations to provide closed captions or video transcripts, making recorded content accessible for people with disabilities.

Content 143

Content Video Marketing Automation Touchpoints 143