Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? Having a privacy policy or a social media policy is not enough. Read the fine print.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Hubspot

JANUARY 30, 2014

One thing we know these marketers often ponder -- but many neglect to act on -- is adopting inbound marketing solutions for their organizations. If your organization has a website, is on social media, and has ever sent an email, you''re ready for inbound marketing. and it should be something they consider.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. So, I peeked at YouTube.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header. I don't think it's needed. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. I think not.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 23, 2010

Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. Technology should only be determined at the last stage of the planning process. Of course, this isn’t entirely an either/or scenario.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. Taxi Mike’s Dining Guide is a simple, 8.5×11,

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Alright, your turn.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 13, 2010

And, it’s harder to get rid of you and that “media relations” retainer. My best friend works at a big firm and she said it to me best once: “Well, I'd love to understand how to Facebook but my boss will kill me if she finds out I'm doing work that isn't billable to the client. Read, learn and experiment on your own.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? The questions in the post (if answered ) also allows a firm to demonstrate value to clients and convince them to jump on the social media platform.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

MAY 20, 2010

This is because social media success is inherently slow , not fast. Number of people who “like&# you on Facebook. For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Facebook has some great banter with the wall posts and status updates, but it’s more chatty than conversational and it’s not an open/public environment. To expect social media to truly emulate conversation as we know it is a fools errand. on our website.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. Share this on Bebo.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. The Wall Street Journal said email’s era had ended thanks to Facebook. Facebook’s COO said that email was probably going away.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. On the surface, it makes sense.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. Put any search term or combination of terms into Kurrently, and instantly receive the chronicle of RIGHT NOW, with Tweets and Facebook status updates organized by date stamp. Or Microsoft.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

APRIL 22, 2010

A very nice woman (I wish I’d been able to get her name, if you know who it was please leave a comment) asked about discussing the merits of social media participation with a boss who believed it was a fad. But third, and most importantly, conversations about “social media&# are amorphous, and largely pointless.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Webbiquity

FEBRUARY 14, 2011

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? from MySpace to Facebook).

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Transitory There’s literally never a dull moment in social media. Facebook’s gyrations alone are enough to keep you on your toes. I love change.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 28, 2010

Description of Content: This chart and glossary will show businesses how to select the most appropriate social media success metrics, based on their business goals and availability of specific data. What Questions Does This Content Answer for Them: What social media success metrics should I be paying attention to, and why?

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. It’s more about demand creation. Adagio gives tea drinkers a useful tool.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

Yes, thanks to social media, business is faster than ever. Support Slowness It’s up to all of us to redefine what social media “success&# looks like, to focus our efforts on building kinship day-to-day, and yielding sustained passion for the brand. But it’s also slower than ever. And that takes time. Trust takes time.

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161