Martech

OCTOBER 30, 2023

Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. The success of ad-free subscriptions could greatly influence reach and, consequently, ROI for this new service in Europe. The post Europe gets ad-free Facebook and Instagram subscriptions appeared first on MarTech. Why we care. Get MarTech!

Facebook 112

Facebook Paid Search Agency Ads Act-On 112

SocialPilot

JANUARY 21, 2024

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? There are many nooks and crannies of Facebook pages that you need to explore and learn about before you can gather such an audience.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Navigate the Channel

JULY 17, 2023

Facebook, being one of the most popular social media platforms, offers a powerful analytics tool called Facebook Insights. In this article, we will explore three potential benefits of Facebook Insights for building products marketers and how they can leverage this tool to enhance their marketing strategies.

Allocation 65

Allocation Facebook Cost Per Click Product 65

Contently

JANUARY 24, 2020

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. You need to properly setup your marketing stack (GA, Pardot, Salesforce, SEMRush, Facebook Business Manager, etc.) The post The Art and Science of Content Marketing ROI appeared first on Contently.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Bannersnack

MAY 12, 2020

According to Statista, there are over 7 million active advertisers on Facebook. When you have competition, you may think that increasing your Facebook and Instagram ad spend can bring better results. Some of them are most likely targeting the same audience as you are. But that’s not necessarily true.

Case Study 116

Case Study Case Studies Spending Studies 116

KoMarketing Associates

FEBRUARY 25, 2020

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement. In terms of social media, the majority of marketers are now dedicating their budgets to Facebook (34%).

ROI 157

ROI Email Marketing Social Media Youtube 157

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Anyword

JULY 12, 2021

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. AdEspresso.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. You can also use these insights to increase the reach, engagement and ROI of your next video.

Advertising Benchmark 131

Advertising Benchmark Facebook Video Marketing Cost Per Click 131

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. The % of content ROI is always an estimate (not an absolute value). Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

KoMarketing Associates

NOVEMBER 12, 2018

Marketers continue to invest in sponsorships to achieve their some of their top objectives, but research shows they are not adequately measuring and assessing the ROI of their efforts. Most of marketers’ ROI metrics are focused on financial outcomes. ROI for Social Media Marketing also challenging.

Marketing Report 148

Marketing Report ROI Social Networks Social Media 148

KoMarketing Associates

JANUARY 25, 2019

However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. Finally, Facebook appeared to rise above all other social platforms among survey respondents. Marketers to Increase Spend on Social Media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Biznology

APRIL 20, 2018

But most clients I work with need to make an investment in marketing that they might never be able to calculate the ROI for. ” And they would invest the money required to do that, even though they can’t calculate the ROI. And with no ROI system and people demanding proof of ROI, failing is exactly what you are headed for.

ROI 190

ROI Youtube Demand Budget Management 190

Biznology

JUNE 23, 2017

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. billion. (

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

KoMarketing Associates

NOVEMBER 15, 2018

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities. Exhibiting an ROI from Social Media Marketing.

Marketing Report 151

Marketing Report ROI Activities Social Networks 151

KoMarketing Associates

FEBRUARY 5, 2018

Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? The statistics showed that Facebook ad spend grew 20 percent year-over-year, but this was a significant decrease from the 40 percent recorded during the first three quarters of the year.

Spending 163

Spending Facebook Ads Social Media 163

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. Shopify, OpenCart, GoDaddy, etc.)

Facebook 114

Facebook Examples Brand Identity Branding 114

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Valasys

MARCH 17, 2023

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

KoMarketing Associates

JUNE 19, 2018

Marketers are increasingly utilizing social media marketing – and specifically Facebook – to reach out to their target audience. However, not all of them are confident in the ROI of their efforts. Forty-four percent agreed (or strongly agreed) that they were able to measure their ROI.

Social Media 120

Social Media ROI Social Marketing Media 120

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. billion monthly active users (1.28 billion daily active users). Non-profits.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. The post 50 AI Prompt Examples For Marketers to Maximize ROI appeared first on SocialPilot. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Content Standard

MARCH 6, 2018

It’s been a long time since major brands were able to drive strong Facebook ROI through organic reach alone. As its paid advertising platform gained advertisers and momentum, Facebook sought to curb the amount of organic reach brands received for their content. Is Organic Reach a Fool’s Game?

ROI 63

ROI Facebook Cost Per Thousand CPM 63

Search Engine Journal

MAY 5, 2022

Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads. The post Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads appeared first on Search Engine Journal.

Facebook 87

Facebook Ads Campaigns Tips 87

Martech

MARCH 18, 2022

The number of people who see a Facebook ad for a brand is under 0.1% — and that fraction comes from people who already follow the brand. The post Getting back to basics: Marketing ROI appeared first on MarTech. “For 99% of businesses that have to educate their buyers, promotion is the worst way to start,” Brenner said.

ROI 127

ROI Paid Search Agency Advertising Agencies Planning 127

KoMarketing Associates

MAY 2, 2019

In terms of measuring the ROI of social media advertising, 60.3 Social Media Today published its “Social Spending Survey” to gauge how marketers are investing in social media channels ranging from Instagram to Facebook. When it comes to gauging effectiveness, most marketers (66.4 percent) said they rely on likes/shares/comments.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

Search Engine Journal

APRIL 11, 2022

New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed. The post Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips appeared first on Search Engine Journal.

FAQ 91

FAQ Facebook Ads Tips 91

Top Rank Marketing

AUGUST 4, 2023

Harvard Business Review Facebook surpasses 3 billion monthly active users Including its Instagram, Messenger, WhatsApp, and Threads properties, Meta-owned platforms now account for some 3.88 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98