Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. For example, to exercise your right to access your personal data Convert is using, you must send a written request to support@convert.com.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. How Does Scarcity Marketing Work?

Examples 80

Examples Conversion Urgency Marketing Amazon 80

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. We respond better to sticks (“Act now before you miss out”) instead of carrots (“Act now and get these great benefits”).

Email Marketing 121

Email Marketing Examples Urgency Marketing Merchandising 121

Act-On

APRIL 10, 2024

For example: Junior employee downloaded an introductory guide to your general area of expertise? In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock. How does lead scoring work? First, a very quick overview of how lead scoring works.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Content Marketing Institute

SEPTEMBER 14, 2018

This lets you understand what’s working in a granular way. In a recent article about influencer metrics, we included, for example, these more sales-related metrics as ways to measure influencer content effectiveness: Promotion code redemption. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. For competitive salespeople who want their compensation to directly reflect the work they put in, commissions are appealing. The pressure is on. Even though it’s harder to sell, reps still need to hit their numbers. Learn more What is sales commission?

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. When I learned of his death, I looked back at the posts I've published here and found that I've discussed or referred to his work in no fewer than 20 posts.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. In the age of content marketing , where content is king, headlines reign supreme.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

DiscoverOrg

OCTOBER 26, 2017

To illustrate a baseline of Scoops during an era without known security breaches, here’s an example of Equifax Scoops from June 2016: So how can YOU use these Scoops to leverage a product or service ? Equifax is a great example. Read it: Cold Voicemails Work … Just Not How You Expected. That might be your solution.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

ClearVoice

SEPTEMBER 14, 2022

Here are some examples of how ad copy works, what makes it resonate, and which brands are using it in incredible ways. Excellent ad copy examples. The ad copy worked well because it capitalized on user engagement and kept the words to a minimum. What is ad copy? Karmarama’s “That’ll do”. How to write ad copy that sells.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. One of the classic emotional marketing examples comes from Apple and its Think Different campaign. Source Another emotional marketing example comes from Uber.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Understand Automation Is the Future of Work. Let’s circle back to the email example. With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Salesforce Marketing Cloud

JANUARY 4, 2024

For example, your ongoing emails can take advantage of when a prospect abandons a web page. Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Hubspot

DECEMBER 28, 2020

Remote work is incredible. But remote work is also tough. You're hundreds, if not thousands, of miles away from your colleagues; your home workspace probably lacks some of the bells and whistles of a traditional office; and your work-life boundaries can quickly become nonexistent. The Holloway Guide to Remote Work.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. 27% say it’s getting overwhelming. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Martech

OCTOBER 12, 2022

But “Oops” won’t mollify customers who clicked into a 404 page, discovered at checkout that your promo code didn’t work or previously unsubscribed from your email program. Plus, as you’ll see below in my list of email examples, you don’t need it if you have the right subject line. A code that works.

Examples 122

Examples Effectiveness Template Email Marketing 122

Tomorrow People

MARCH 6, 2018

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. Everyone’s got an opinion on design.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Content Marketing Institute

APRIL 5, 2018

If you work as a marketer in a global company, this conundrum is all too familiar. She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. The system works only when the heart uses what the extremities deliver back to inform new phases of content and new initiatives.

Work Management 108

Work Management Examples Enterprise Management Digital Asset Management 108

EveryoneSocial

MARCH 8, 2021

And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Salesforce Marketing Cloud

MARCH 4, 2023

Below are seven examples of Salesforce dashboards you can reference to help you hit or exceed your revenue targets. How it works: Think of the State of the Union dashboard as akin to getting a general check up at the doctor’s office. They allow you to identify actions to take before it’s too late.

Examples 98

Examples Forecasting Eye-Tracking Sales Cycle 98

Salesforce Marketing Cloud

DECEMBER 12, 2023

. “The best leaders prioritize values that center around their customers, and they consistently communicate and act from that customer-obsessed foundation, empowering all employees to do the same.” That work lowers costs; it’s long been known that long-term, loyal customers cost less to retain than new ones cost to find.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups. How do exit intent popups work? Do Exit-Intent Popups Work on Mobile?

Intent 94

Intent Top of Funnel Examples Conversion 94

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. It can impact your bottom line as well.

Examples 97

Examples Paid Search Agency Burn Rate Planning 97

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. It begins with a situation in which life is relatively in balance: You come to work day after day, week after week, and everything’s fine. That’s not good enough, because people are not inspired to act by reason alone.”.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Marketing Insider Group

JUNE 19, 2023

An analysis shows you what works for the competition and why, plus opportunities for you to surpass them. For example, Krispy Kreme donuts stock took a tumble due to an indirect competitor. For example, Semrush has an Organic Research feature that lists competitors. Execute the following steps.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. The problem isn’t so much that reactivation programs don’t work. They didn’t get those customers back, or the ROI on their programs didn’t measure up to expectations.

Budget Programs 97

Budget Programs A/B testing Buying Cycle Email Marketing 97

Buffer

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work.

Trends 129

Trends Positioning Customer Surveys Organic Leads 129

Act-On

DECEMBER 9, 2023

We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. For example, financial services marketers aren’t all at the same point in their buyer’s journey and aren’t all interested in the same things. What’s working and what isn’t?

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Marketing Insider Group

SEPTEMBER 28, 2021

6 kinds of action words you should include in your content (with examples). Here are some examples in different tenses: Image Source. If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. So how do you start using them? Let’s get started! Quick Takeaways.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Outgrow

APRIL 15, 2020

E-commerce List Building Examples That Work Effectively. But, few work better than others. This article, hence, details 9 effective e-commerce list building examples that have worked out effectively for the top e-commerce brands to generate great results. 9 Effective Ecommerce Lead Generation Case Examples. #1

Examples 52

Examples Effectiveness Ad Building Paid Search Agency 52

Marketing Insider Group

JUNE 12, 2023

For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Simply put, remarkable work is above average and worth taking note of. It offers something of real value for the audience and pushes a button inside them that stimulates feelings and spurs them to act on it.

Content 233

Content Act-On Viral Marketing Fulfillment 233

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. If you want more tips and examples, we wrote a complete guide about creating buyer personas that increase ROI. Here’s an example: Awareness. And sometimes, it feels downright impossible.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Do you know what your customers see and do before they purchase from you?

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing. This is where B2B data and intent-based marketing come into play.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Sprout Social

APRIL 6, 2022

In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. What are Facebook Shops and how do they work? 6 Facebook Shop examples you can learn from. How social commerce is changing the game.

Facebook 114

Facebook Examples Brand Identity Branding 114