Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time.

Features 156

Features Product Tips Work Management 156

Tomorrow People

FEBRUARY 8, 2022

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.

Positioning 177

Positioning Product Tips Segmentation 177

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! We appreciate you.

Work Management 116

Work Management Marketing Management Software Product 116

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

SendX

JULY 1, 2021

Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. This is why harnessing the power of Voice of the Customer is more important than ever. WHAT IS VOICE OF THE CUSTOMER? At its simplest, Voice of the Customer, or VOC, is about listening to the consumer.

Business 360

Business Template Customer Satisfaction Analysis 360

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 128

Marketing AI Work Management Marketing Management B2B Thought Leadership 128

Webbiquity

NOVEMBER 4, 2021

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? In what ways can I improve my product to meet their needs? What types of strategies should I use to elevate the customer experience? The Growing Importance of Customer Experience (CX).

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. The DPO must act on your written request. First, here’s a summary of all the key provisions of these laws: Key Provisions.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Buyers from #influencermarketing write more product or company reviews than average consumer. globalwebindex Click To Tweet.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. The dimension level (think the value of knowing intent or product preference).

Cost per Acquisition 115

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 115

Webbiquity

MARCH 10, 2021

Customer engagement has become a hot topic, with average daily searches doubling in the past five years. Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement. Contributed post.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . trillion in annual global productivity. Understanding the customer. Campaign creation and deployment.

Marketing AI 116

Marketing AI Conference Generation Loyalty 116

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Planning 120

Planning Work Management Act-On Organic Leads 120

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. Why we care.

Marketing AI 115

Marketing AI Ideal Customer Profiles Features Product 115

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Zoominfo

OCTOBER 13, 2020

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? What Can You Do to Lower Your Customer Churn Rate? Customer Churn Analysis.

Churn Rate 173

Churn Rate Analysis Act-On Webinar Metrics 173

Act-On

APRIL 26, 2024

Marketing Campaigns Manager, advises that product teams should be included in lead scoring. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If So loop in Product, because they will have those insights.” In addition to marketing and sales, Suzy Balk, our Sr.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 104

Ad Building Loyalty Customer Satisfaction Word of Mouth 104

ANNUITAS

AUGUST 21, 2023

Executives — who have a fiduciary responsibility not only to optimize their budgets, but also to dig into the root cause of performance challenges — miss the mark by attempting to optimize commercial execution through the lens of Customer Experience (CX). And of course, CX is a requisite for customer growth and for customer advocacy.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

Martech

SEPTEMBER 7, 2021

This may mean using AI-driven chatbots early on to offer assistance to customers or answers to their FAQs, but the goal is to qualify the lead before putting a real person in touch with them. Just remember, there is more than one way to approach a customer. They know where the customer is in the funnel. Information please.

Product 115

Product Ideal Customer Profiles Top of Funnel Lead Scoring 115

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Touchpoints 109

Touchpoints Gartner Word of Mouth Loyalty 109

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Here are the key objectives of an automated strategy: Optimize productivity. Acquire more customers. What’s the best way for us to answer customer service requests? Increase campaign ROI.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. The true magic lies in keeping those customers. Why Customer Retention Matters Customer retention isn’t just a feel-good metric; it’s the lifeblood of sustainable growth.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Contently

FEBRUARY 8, 2022

I tell you a fact, and you act surprised. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Let’s play a game.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Launch Marketing

AUGUST 10, 2022

They clearly outline the target audience and ideal buyers for the product. All of these points matter especially for a B2B product launch. The new product was developed because there of a need for it in the marketplace. Here are the three key benefits of creating buyer personas for a B2B product launch.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

ClickDimensions

OCTOBER 19, 2023

In the ever-changing world of business, one thing remains consistent: trust is the foundation of a successful customer relationship. Building and maintaining trust is crucial for businesses of all sizes, as it leads to customer loyalty, positive word-of-mouth, and long-term growth.

Ideal Customer Profiles 96

Ideal Customer Profiles Ad Building Word of Mouth Marketing Management 96

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Act-On

FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. Imagine a known prospect visiting your product page but not performing the desired action. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. It acts as a bridge between these audiences, fostering meaningful connections and opportunities for collaboration.

Social Media 65

Social Media Social Marketing Product Ad Building 65