Salesforce Marketing Cloud

DECEMBER 12, 2023

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Marketing Insider Group

FEBRUARY 10, 2021

It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. To learn more about your target audience , send out surveys, conduct interviews, do keyword research, and have meaningful conversations in person and online. Keep your customers at the center of your value proposition.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? This strategy will compare two versions of the same webpage, landing page, or ad, but with one variable (in this case, different CTAs) to objectively measure their effectiveness.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Act-On

SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Webbiquity

JANUARY 18, 2024

So, do your research. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. Without further ado, here are eight vital steps. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

SEPTEMBER 7, 2020

Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. Research shows that longer landing pages can help brands generate upwards of than those with above-the-fold CTAs. Instead, utilize micro-commitments.

Conversion Rate 309

Conversion Rate Tactics Optimization Conversion 309

Tony Zambito

NOVEMBER 4, 2020

Acting as an accelerant to trends that were well underway before the pandemic. The three are: Expansion of online research accelerates Speeding up of buying processes More responsive interactions. In our Center For Buyer Insights ongoing Buyer Outlook Insights study, we have been interviewing buyers qualitatively.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Spiralytics

APRIL 25, 2024

However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x As B2B marketers leverage information to tailor their engagement strategies to resonate on a personal level with each customer. You can provide them with tips, best practices, or case studies related to that feature. #2. to 3x faster.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs.

Marketing AI 127

Marketing AI Enterprise Management Paid Search Agency Work Management 127

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Many sales reps struggle with it, as if stumbling in the dark.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Spiralytics

NOVEMBER 7, 2022

Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. According to a study , almost all Philippine government agencies have included social media use in their communication plans. 5 Tips to Effectively Use Social Media in Government.

Social Media 118

Social Media Tips Media Privacy 118

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business.

Merchandising 107

Merchandising Marketing Analytics Tools Conversion Lead Ranking 107

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff. Need proof? Trust is earned slowly. They crave solutions!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

AUGUST 14, 2015

When, in fact, they represent customer information and intelligence gathering organizations have to be good at just to compete. This unveiling process is important to grasp for an “insight” is not something people, in our case buyers and customers, can articulate directly. Information tends to be concrete and static.

Buyer Personas 100

Buyer Personas Multi-Channel Case Studies Marketing Prospects 100

Marketing Insider Group

FEBRUARY 22, 2023

It could be informational, transactional, commercial, and task-oriented. Informational searches seek answers. They suck when they don’t inform your content strategy. Those exercises you did above inform the next steps. They are a source of valuable information. If it’s not, it has little value.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Launch Marketing

APRIL 10, 2024

Differentiates Yourself from Competitors If you have completed your competitor research , you may have seen your competitors on social media. While you most likely will not reach billions of people on social media, it does provide a vast net of prospects, partners and customers to share valuable information with. billion by 2025.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Contently

FEBRUARY 1, 2023

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Assuming that is in place, how can content help to support different departments within a typical business organization?

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Heinz Marketing

MARCH 4, 2022

In this episode, we will examine decision-making research as it is explored in 3 papers: Bounded Rationality: The Adaptive Toolbox (Gigerenzer, 2001). So let’s dive in to what decision research can tell us about how buyers analyze choices. But we are going to look at 3, today, that have been heavily researched.

Research 52

Research Peer-to-peer Domain Case Studies 52

Navigate the Channel

JULY 24, 2023

Thorough research, references, and detailed proposals aid in finding the right PR agency. Selecting a suitable PR agency requires careful consideration, as they act as a brand’s storyteller, shaping how it is perceived by the public and key stakeholders. If an agency hesitates to share this information, it may be a red flag.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. In addition, the COVID-19 pandemic acted as a significant catalyst for adopting remote and automated sales processes.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Value Emails: Subscribers expect value from your emails, whether or not they convert into paying customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

SEPTEMBER 14, 2023

Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. It’s the same now as it was in 2016 when initial studies began. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 117

Martech

APRIL 7, 2023

But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. Making the case to move off the status quo has been a popular sales and marketing strategy for several years. Historically, the status quo — doing nothing — was the ultimate competitor.

B2B Sales 111

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 111

ClearVoice

JULY 17, 2023

Most people seek information about personal spending or managing their business’ money. Plus, act as a reminder that authority and trust are key for this type of content marketing. This is still the case in the finance sector. Few topics hook people better than finance. These guidelines are important for SEO efforts.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Planning 52

Only B2B

FEBRUARY 28, 2024

Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. This empowers you to: Pinpoint High-Potential Leads: Ditch the comprehensive view and embrace the focal point approach- those actively researching relevant keywords, solutions, and industries.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

ClearVoice

APRIL 13, 2024

With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. The more you harness, analyze, and act upon user feedback, the clearer your guardrails for deciding how to run your content audits and upgrades will become. If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. The more you harness, analyze, and act upon user feedback, the clearer your guardrails for deciding how to run your content audits and upgrades will become. If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Top Rank Marketing

NOVEMBER 27, 2023

While AI’s initial impact on content might be subtle, enhancing executive presence in informal settings could broaden audience appeal. Jay Acunzo “It's not about bots replacing humans, but humans acting robotically. The future of influencer marketing hinges on harnessing AI’s unmatched data analysis potential.”

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

seo.co

JANUARY 1, 2023

Consider the following key reasons to keep researching, assembling, and publishing these engaging visual masterpieces. To create an effective infographic, today’s website owners need to conduct a large amount of research so that they can present new and quirky information in an engaging way.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Zoominfo

JUNE 19, 2020

In early 2020, the California Consumer Privacy Act (CCPA) went into effect. Research by ZoomInfo suggests that when a new privacy regulation or similar influence debuts, the ripples extend out for a lengthy period as companies acclimate to the provisions. companies to fully prepare themselves for privacy regulations.

Privacy 162

Privacy Zoominfo Press Sample 162

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

PureB2B

JUNE 20, 2022

Social proof is the idea that we mirror the actions of others when we perceive their behavior to be the correct way to act. It was first studied by Robert Cialdini in his 1984 work, Influence. Push for case studies. Effective case studies make the client the hero. Refocus on sound research.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62