Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. The DPO must act on your written request. The process above is specific to the GDPR , CCPA, CPA and is already documented on our Privacy page.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

SendX

JULY 1, 2021

Which company are you more likely to buy from? A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x In today’s world, consumers have an abundance of choices.

Business 360

Business Template Customer Satisfaction Analysis 360

Zoominfo

AUGUST 11, 2022

No matter how turbulent or stable the job market is, company culture remains the differentiating factor in attracting and retaining top talent. Unfortunately, most recruiters have a limited view of how a company or client compares with others. The overall score acts as a representation of the company’s employer brand.

Paid Search Agency 130

Paid Search Agency Companies Zoominfo Class 130

Webbiquity

MARCH 10, 2021

Here’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it. Customer engagement can be defined in different ways, but at its core, it’s about interactions between a company and its customers. What is customer engagement?

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. That’s because the employees are the building blocks who truly help the company grow and thrive. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers.

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Because technology is ingrained in every element of modern marketing, changes in the MarTech world will impact not just digital marketers but virtually any business that leverages marketing strategies.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Zoominfo

JANUARY 21, 2021

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. Figure 1 : Companies were most interested in compliance, judging from CCPA projects in 2020. Interest driven by compliance and data quality concerns.

Zoominfo 173

Zoominfo Business Privacy Work Management 173

DiscoverOrg

OCTOBER 26, 2017

Equifax, one of the three major credit card reporting companies, has certainly been through the ringer since a major data hack occurred, leaving 143 million American’s personal data at risk. Critical business applications. In this case, it’s obvious that there is concern related to the management and security of the company’s data.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Act-On

APRIL 10, 2024

Explicit data is provided intentionally by your lead, such as company, location, industry, and job title. The points you assign will depend entirely on your business and your audience. Lead scoring examples For example, at Act-On, we sell marketing automation software to SMBs and enterprise organizations.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Only B2B

APRIL 17, 2024

In nutshell, it’s all about saving your time, optimizing the resources and making your business quite easy and manageable. With their expertise, they ensure that you connect with the right people at the right companies. Lead Qualification: Appointment setters act as a filter, qualifying leads based on pre-determined criteria.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Opening your company to employees with diverse ideas and demographics.

Paid Search Agency 256

Paid Search Agency Companies Demographics Marketing & Strategy 256

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. Q: How can businesses remain compliant under the new agency? “That’s the foundation of all new and emerging privacy laws.”

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Zoominfo

JUNE 8, 2020

Like it or not, COVID-19 has forced businesses to adapt. . As companies do what needs to be done to survive, they turn to solutions they’ve never used before. Companies around the world are building and using “muscles,” or capabilities they’ve never had. So here’s how I decided to dig deeper to see if I was on the right path.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Zoominfo

SEPTEMBER 20, 2022

In an economy driven by rapid growth and rapid change, companies that sit still are falling behind. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market. What takes up the rest of that time? Ten years ago, that number was five.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

Zoominfo

JUNE 19, 2022

How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? How many of these companies work to implement real change for the LGBTQ+ community? You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

ANNUITAS

JANUARY 31, 2023

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously. The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. For me, it’s all about timing, opportunity, scale and impact.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Act-On

APRIL 26, 2024

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services.

130

130

Biznology

AUGUST 4, 2021

Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. There are several options to raise funding ; however, scale-ups have to take into consideration that they need to manage a growing business and make smart decisions with the money they currently hold.

Business 197

Business Work Management Planning Marketing Management 197

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Marketing Insider Group

APRIL 6, 2020

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Both consumers and businesses want immediate relief. Especially in a crisis.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

Martech

OCTOBER 23, 2023

Social data goes beyond mere numbers but produces actual, tangible business results. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Social Media 120

Social Media Work Management Marketing Management Media 120

Martech

JULY 27, 2022

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. The rest of the companies are either non-compliant (44%) or partially compliant (45%) with these privacy protection laws, according to research from CYTRIO , a data privacy compliance company. Why we care.

Privacy 145

Privacy Privacy Protection Business Case Studies 145

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. Given their unprecedented functionality, AI copilots are expected to transform every business function. Many companies are jumping in as early adopters. These timesavers demonstrate the power of an AI assistant, or copilot. The best part? First up: sales emails.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Valasys

APRIL 22, 2024

Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward. Businesses harvest email addresses from various sources to cultivate their prospect pool.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. A critical aspect is finding content competitors that are not direct business rivals. You can likely imagine other indirect competitors that might pose a threat to their business model and yours. At least, we don’t think you are. (If

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Brandpoint

MARCH 13, 2023

What’s the value of SEO for manufacturing companies? If the decision makers at your company don’t see the value of investing time and resources in SEO tools and strategy, your enterprise will be kept in the dark. These are keyword opportunities , search terms your audience uses that would be valuable for your business.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Focus on what you want to achieve. Generating leads and driving conversions.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Zoominfo

JUNE 8, 2020

Like it or not, COVID-19 has forced businesses to adapt. As companies do what needs to be done to survive, they turn to solutions they’ve never used before. Companies around the world are building and using “muscles,” or capabilities they’ve never had. So here’s how I decided to dig deeper to see if I was on the right path.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

ClickZ

APRIL 30, 2020

30-second summary: Mid-market companies, those that fall between startups and enterprises in size, are important for many reasons: they create competition, drive innovation and new trends, keep larger enterprise companies on their toes, and serve as a guiding light for small businesses.

Top of Funnel 97

Top of Funnel Paid Search Agency Companies Marketing Automation Services 97

Salesforce Marketing Cloud

JULY 18, 2022

In today’s uncertain economy, companies are seeking ways to optimize spending and do more with less. Affording expenses for a contact center, such as technology licenses and agent salaries, can be challenging for any business. Companies in cost-saving mode often look to trim contact centers first. How can this be addressed?

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Biznology

MARCH 31, 2022

I’m talking about the third month of each year when companies trip over themselves to prove how much they love and celebrate women with advertising campaigns, social media posts, and speaking events purportedly intended to show their true and undying commitment to gender equality. Well…59 years ago, the Equal Pay Act was passed.

Paid Search Agency 104

Paid Search Agency Companies Transparency Advertising Agencies 104

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Martech

NOVEMBER 17, 2022

Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. The first-party and zero-party data that your company has needs to be standardized and cleansed. Getting first-party data in order. “You But, there are also many passive users.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Enterprise Management Companies 109