Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

APRIL 6, 2020

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Both consumers and businesses want immediate relief. Especially in a crisis.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. Q: How can businesses remain compliant under the new agency? “That’s the foundation of all new and emerging privacy laws.”

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Because technology is ingrained in every element of modern marketing, changes in the MarTech world will impact not just digital marketers but virtually any business that leverages marketing strategies.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. The IAB is strongly against the bill.

Amazon 118

Amazon Paid Search Agency Ad brokers Facebook 118

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBrief - Marketing

MARCH 19, 2024

These consumers demand transparency and authenticity from brands. In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable. This has become a movement that generations from baby boomers to Generation Z have embraced.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Oktopost

NOVEMBER 9, 2022

Joining host, Jennifer Gutman, on Radically Transparent, he distinguishes and discusses the modern-day buyer and why 74% of deals won go to the sales professional who was the first to engage with the customer and provide meaningful insight. Selling as a means of engagement and how not to get stuck in “random acts of social”.

Social Media 125

Social Media Social Marketing Media Transparency 125

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. Streamlining the regulatory environment across the EU for international business. CMPs also provide tools for reporting and analytics.

Digital Asset Management 111

Digital Asset Management Work Management Privacy Marketing Management 111

Valasys

OCTOBER 20, 2023

Customer data is crucial to every business. But customer data is also an essential responsibility for businesses to protect. We’ll share our expert tips and highlight essential cybersecurity tools you need to invest in to protect you, your business, and your customers. So, how can a business handle customer data securely?

Tips 52

Tips Budget Programs Business Privacy 52

Martech

SEPTEMBER 29, 2023

Just a few examples: Salesforce’s Einstein AI Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes and unifies all of a company’s customer data. Data ownership.

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

Televerde

MARCH 14, 2023

Delivering excellent customer service is crucial if you want your business to succeed. For many businesses, getting quality customer service means choosing a customer service outsourcing company. Turning to an outside company dedicated to customer service can often resolve this issue. What Is Outsourced Customer Service?

Service 52

Service Companies Customer Satisfaction Ad Agencies 52

Martech

APRIL 19, 2023

Across the board, the most successful companies and investors depend on fast and accurate decision-making, ranging from lead nurturing to recruiting and investment decisions. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Allocation 119

Allocation Marketing Attribution Enterprise Management Marketing AI 119

Trade Press Services Newsletter

AUGUST 4, 2022

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. What the ADPPA Means for Businesses The ADPPA will regulate organizations that collect, process or transfer “covered data.” House, taking a huge step forward for congressional negotiations about data privacy.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 106

Ad Building Loyalty Customer Satisfaction Word of Mouth 106

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Binary Demand

MARCH 11, 2024

This is particularly evident in the stark contrast between individual consumers and businesses. While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations. In the digital era, B2B marketing faces unprecedented opportunities and challenges.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Marketing Insider Group

OCTOBER 28, 2020

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. 5 Movies that will Feed your Marketing Mind.

Planning 363

Planning Forrester Work Management Storytelling 363

Martech

APRIL 9, 2024

It currently maintains that cookies will be gone by the end of the year, although regulators have warned it not to act before anti-competitive concerns have been resolved. Google might feel that the transparency has not been appreciated. But it’s not just about the Chrome Browser and it’s not just about Topics.

Privacy 108

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 108

Buffer

DECEMBER 14, 2021

Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable furniture company. It’s hard to overstate the importance of furniture in our lives.

Ad Building 66

Ad Building Business Transparency Communities 66

Binary Demand

MARCH 11, 2024

This is particularly evident in the stark contrast between individual consumers and businesses. While some companies focus on meeting the needs of individual shoppers, others navigate the complex realm of serving companies and organizations. In the digital era, B2B marketing faces unprecedented opportunities and challenges.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Trade Press Services

OCTOBER 2, 2023

B2C companies rely on customer reviews to establish brand reputation and social proof about their products and services. B2B businesses can benefit from reviews as well. Popular third-party review sites include Google Business, Yelp, Facebook, or niche platforms like Capterra , UpCity , G2 or Clutch.co.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

Binary Demand

FEBRUARY 15, 2024

“ The goal is to turn data into information, and information into insight.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. In our digital world, where millions of business contacts are changing by the minute, ZoomInfo simplifies that age-old process for businesspeople who have no time to lose.

Communities 130

Communities Zoominfo Promotion Privacy 130

Martech

OCTOBER 1, 2022

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy.

Privacy 109

Privacy Paid Search Agency Ad Exchange Transparency 109

Martech

MARCH 11, 2024

No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown. Time is running out to get all those well-laid marketing plans off the whiteboards and into action.

Cost per Acquisition 123

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 123

Zoominfo

APRIL 20, 2021

As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy Act (CCPA) Practices Validation, ensuring that our policies are in line with the strictest privacy regulations in the world.

Privacy 130

Privacy Zoominfo Advertising Benchmark Privacy Protection 130

Zoominfo

JANUARY 12, 2023

It can be difficult to sift through privacy regulations and know which aspects are most relevant to your business. You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. UK GDPR The EU’s GDPR is the global standard for data privacy.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Bluetext

APRIL 5, 2024

This blog post explores the significance of data privacy and security, offering strategies for marketers to prioritize transparency, compliance, and trust with their audience. Understanding the Importance of Data Privacy and Security In today’s interconnected world, data has become one of the most valuable assets for businesses.

Privacy 43

Privacy Trust Marketing Ad Building Transparency 43

Martech

MARCH 14, 2024

They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? What customers think when encountering AI in your business A business’s track record and reputation will play an increasingly important role in customer trust.

Marketing AI 111

Marketing AI Work Management Marketing Management B2B Thought Leadership 111

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

FEBRUARY 7, 2023

Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. It also aligns messaging between different teams within your company, ultimately aiding in closing more deals, more efficiently. Sharing your brand’s mission with potential customers becomes effortless.

Brand Identity 205

Brand Identity Branding Word of Mouth Guidelines 205

Convert

AUGUST 14, 2023

So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. The World’s First AI Run Business: ChatGPT as CEO A Portuguese startup, AIsthetic Apparel, sells T-shirts with AI-generated designs by Midjourney.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

DAGMAR Marketing

NOVEMBER 30, 2023

In that case, it will impact your progress and it could also have a negative impact on how users feel about your business overall. What You Can Do to Prepare Third-party cookies are planning to make a grand disappearing act, but that doesn’t mean your relationship with prospects should crumble. Many marketers and advertisers think so.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

BenchmarkONE

AUGUST 15, 2019

The longer you’re in business, the more it becomes apparent that no one is impervious to a PR nightmare. While there is certainly a spectrum when it comes to just how bad the crisis is, if it’s your business — and your reputation — on the line, then even a minor misstep can seem like a major catastrophe. Step #2: Act – and Fast.

PR 68

PR Paid Search Agency Companies Work Management 68

Heinz Marketing

JUNE 23, 2023

As companies invest in long-term change, it’s crucial to not only stay rooted in the long-term vision but to incorporate an urgency to try new things. As Matt says it’s important to strike a balance between working ON the business and IN the business. Watch it here.

Marketing Analytics Tools 94

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 94