Zoominfo

OCTOBER 28, 2019

In recent years, businesses have become accustomed to the process of adjusting to new privacy laws. After all, it was only last year that the GDPR went into effect and impacted how companies use personal data all over the world. Naturally, business leaders are asking the question: What does the CCPA mean for my business?

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Privacy Privacy Policies Business Act-On 154

Golden Spiral

MAY 7, 2019

The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. The CCPA guarantees consumer rights to request information, delete information, and opt out.

Privacy Policies 95

Privacy Policies Paid Search Agency Companies Opt-out 95

The Point

SEPTEMBER 24, 2019

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Don’t be fooled into thinking that only California companies need pay attention. This article from IRMI is a good one.)

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B2B Marketing Advertising Agencies Privacy Policies B2B 220

Martech

SEPTEMBER 29, 2023

Just a few examples: Salesforce’s Einstein AI Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes and unifies all of a company’s customer data. Data ownership.

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Marketing AI Ethics Work Management Marketing Management 124

Heinz Marketing

MARCH 22, 2023

Understanding B2B Buyer Expectations Do you know what companies have collected your personal data? Companies aren’t always forthcoming with how they use your personal information, and privacy policies can run hundreds of pages that no one is taking the time to read. Any EU company that doesn’t comply risks hefty fines.

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Privacy Privacy Policies B2B Marketing Opt-out 98

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

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Zoominfo

NOVEMBER 17, 2020

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. It wasn’t until recently was the general population aware of personal data collection for business purposes. Have an easily accessible privacy policy.

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Zoominfo Privacy Opt-out Privacy Policies 225

Biznology

JANUARY 10, 2022

Our contributors predict that data privacy, cyber security, social media, AI and voice will be areas of focus for business, marketing and more – and we reflect on why we make New Year’s Resolutions. People forgot how to act with their fellow human beings, forgot our common humanity, forgot the basics. Human relations soured.

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Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Why do users respond to personalization?

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Personalization B2B Sales Qualified Leads Business 98

NetLine

DECEMBER 18, 2023

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

MAY 22, 2020

Would you provide it to a mortgage company if you needed a house loan? What about a company selling magazine subscriptions? There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. offer insight into the second aspect of the privacy experience.

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Sprout Social

JANUARY 19, 2023

Here are metaverse dangers brands should be aware when joining the metaverse: Metaverse privacy concerns Without a doubt, privacy is one of the most pertinent metaverse dangers. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

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Digital Asset Management Marketing AI Terms and Conditions Brand Identity 117

Martech Advisor

MARCH 9, 2020

Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). What Is the California Consumer Privacy Act (CCPA)? On the occasion of these events, let's look at what you should know about these two aspects from the GDPR and CCPA perspective.

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Privacy Policies Marketing Management Opt-out Planning 65

Adobe Experience Cloud Blog

MARCH 20, 2019

Although Google’s algorithm kept some spam out of her inbox, the same companies crowding her mailbox turned up there. Fed up, she checked the magazine’s privacy policy; with no recourse but to cancel her subscription, she did so months before it ran out. By selling my friend’s data, the magazine lost her business.

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Privacy Policies Ad Exchange Paid Search Agency Privacy 134

Predictive Response

NOVEMBER 23, 2022

In crafting any email templates, specifically newsletters and any company branded email content, it is important to make sure your entire email captures the attention of your reader. However, if properly designed your footer content can include a Call-To-Action that encourages your recipients to act on your message. Branding/Logo.

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Privacy Policies CAN-SPAM Copyright Privacy 52

Liveintent

JUNE 6, 2023

All this data acts as a central repository and enables targeted advertising, personalization, and measurement for improving ROI. From a business standpoint, it includes aggregating data from enterprise silos across various teams like sales, marketing, and external data sources. Get in touch today!

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Ideal Customer Profiles Enterprise Management Ad Building Privacy Policies 62

Content Marketing Institute

JUNE 28, 2018

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. Some thanked us for being loyal subscribers. Some begged us to stay subscribed.

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Webbiquity

SEPTEMBER 27, 2019

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Security: Determine whether your company follows all necessary practices to ensure safe information transmission. Keep away from words like “free” or “Act now” to avoid spam filters.

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SmartBug Media

JUNE 2, 2022

Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Under the CAN-SPAM Act, emails must have a visible way to unsubscribe, among other provisions. Does your company do business in Europe?

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Email Marketing Privacy Policies Planning CAN-SPAM 97

LiveRamp

MARCH 14, 2019

In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA). But it does create an opportunity for companies to step up and distinguish themselves through strong data governance and data ethics programs. What Is CCPA ?

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Privacy Privacy Policies Opt-out Ethics 75

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is All these day-to-day activities involve the sharing of our personal data with companies.

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Convert

MAY 30, 2022

Cox signed into law the Senate Bill ( SB) 227 , also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. How Is UCPA Different From Other State Privacy Laws. Key Provisions. Colorado CPA.

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Privacy Cost per Acquisition CPA Privacy Policies 52

Martech

DECEMBER 19, 2022

While all these macro changes aim at giving consumers more control over their data, it’s also making data-driven marketing a far trickier business. To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on clean rooms. Get MarTech! In your inbox. Processing.

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Privacy Privacy Policies Paid Search Agency Case Studies 99

Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing companies are now taking extra measures to comply with these new rules.

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SmartBug Media

JANUARY 17, 2020

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined. Data Permissions.

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Privacy Work Management Paid Search Agency Marketing Management 80

Convert

APRIL 21, 2021

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Key Provisions. Virginia CDPA. California CCPA + CPRA.

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Zoominfo

MAY 22, 2020

Would you provide it to a mortgage company if you needed a house loan? What about a company selling magazine subscriptions? There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. How about for a one-on-one payment app on your phone?

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Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Meta has described Threads as “Instagram’s text-based conversation app”.

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Paid Content Paid Search Agency Planning Privacy Policies 98

Biznology

JANUARY 7, 2019

Yet organizations are still organized to focus primarily on more traditional IT security risk management They are not updating their processes and policies or investing in tools and technologies to comprehensively address the latest and fastest growing threats. One of our survey respondents commented, “You must have the C-suite on board.

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Digital Asset Management Tips Marketing Management Privacy Policies 99

Circle Studio

MAY 31, 2018

While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. The levels are based on several different parameters: Do you actively pursue business in the EU? Do they need to comply?

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Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. My business isn’t located in Europe, why should I care?

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Privacy Privacy Policies Privacy Protection Paid Search Agency 47

Valasys

JANUARY 7, 2020

Have you managed to check-out the footer of the business websites of late? If you have seen the buttons such as “ Opt-out form ” or “ Don’t Sell My Personal Information ” at the bottom of the business websites, then you probably already have an idea about what CCPA is. How Businesses can Gear-up for CCPA.

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Privacy Business Opt-out Ideal Customer Profiles 53

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Companies were completely left in the dark with the rest of the funnel.

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Martech

DECEMBER 29, 2021

In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. Businesses understand the value of a positive customer experience in order to maintain brand loyalty,” said Traba. In 2022, the deep analytical dive will occur before those messages go out.

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Privacy Marketing & Strategy Privacy Policies Loyalty 124

Bluetext

APRIL 16, 2021

But say you are an American-based company, are you affected by data privacy regulations? Just months after GDPR was enforced, the California Consumer Privacy Act (CCPA) was launched. Similar to GDPR, “ CCPA outlines how businesses can collect, store and transfer consumer data from Californian residents.”

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DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. Here’s the deal: while ZoomInfo and Apollo have some good points, they also have a few misses, especially in key areas that really matter for businesses. That’s where DealSignal comes in.

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Opt Intelligence

JULY 3, 2019

The California Consumer Privacy Act , or CCPA, is a bill designed to outline protections around consumer data for California residents. GDPR began the discussion around and facilitation of greater privacy controls. GDPR began the discussion around and facilitation of greater privacy controls.

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