Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Vision Edge Marketing

JANUARY 9, 2024

Here we’ll debunk six common myths that often act as roadblocks, preventing businesses from fully embracing a customer-centric approach to reap its rewards. Facts: Not just for large companies, embracing, and successfully implementing, customer-centricity at any scale can help businesses grow into larger companies.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

ClearVoice

APRIL 2, 2021

What is brand loyalty? Brand loyalty is the act of repeatedly purchasing goods and services from the same provider. Companies can cultivate brand loyalty by giving customers a reason to return time after time. With each purchase from your regular spots, you’re practicing brand loyalty. Rewards credit cards.

Loyalty 64

Loyalty Brand Identity Branding Word of Mouth 64

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. That’s because the employees are the building blocks who truly help the company grow and thrive. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers.

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Martech

OCTOBER 23, 2023

Social data goes beyond mere numbers but produces actual, tangible business results. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Social Media 114

Social Media Work Management Marketing Management Media 114

Salesforce Marketing Cloud

JULY 18, 2022

In today’s uncertain economy, companies are seeking ways to optimize spending and do more with less. Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS). Companies in cost-saving mode often look to trim contact centers first. The good news?

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Convince & Convert

APRIL 6, 2016

If your brand can’t measure up to expectations, it risks abandonment from customers, who can—and will—find another nearby business that meets their needs. In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Connecting Across Channels.

Loyalty 108

Loyalty Paid Search Agency Companies Purchase Intent 108

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x Hence, SaaS companies should equally focus on reducing customer churn. Integrate first-hand customer feedback in your CRM systems to capture, analyze, and act upon. to 3x faster.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Because technology is ingrained in every element of modern marketing, changes in the MarTech world will impact not just digital marketers but virtually any business that leverages marketing strategies.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Webbiquity

NOVEMBER 4, 2021

Some companies do better than others, but the task comes with its fair share of challenges regardless. These are all common questions that business owners, CMOs, and brand managers asks themselves. Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. Guest post by Dylan Berger.

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Strive to exceed their expectations with each interaction.

Ad Building 106

Ad Building Loyalty Customer Satisfaction Word of Mouth 106

ClickZ

APRIL 30, 2020

30-second summary: Mid-market companies, those that fall between startups and enterprises in size, are important for many reasons: they create competition, drive innovation and new trends, keep larger enterprise companies on their toes, and serve as a guiding light for small businesses.

Top of Funnel 97

Top of Funnel Paid Search Agency Companies Marketing Automation Services 97

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. Given their unprecedented functionality, AI copilots are expected to transform every business function. Many companies are jumping in as early adopters. These timesavers demonstrate the power of an AI assistant, or copilot. The best part? First up: sales emails.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Convince & Convert

MAY 1, 2013

Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions of loyal fans worldwide—fans who are eager to buy her music, concert tickets, and products. The simple act of referring to themselves by the name gives customers a strong sense of belonging.

Loyalty 159

Loyalty Word of Mouth Ideal Customer Profiles Communities 159

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. So, achieving sustainable growth requires more than just increasing revenue or market share. It requires creating customer value which in turn requires a customer-centric approach.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Kaon

MARCH 24, 2016

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. Stop presenting.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. 62% feel uncomfortable with how companies use their personal/business information.

Privacy 99

Privacy Loyalty Work Management CPO 99

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Enhancing customer engagement and loyalty.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Martech

MARCH 19, 2024

The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting.

Marketing AI 98

Marketing AI Conference Generation Loyalty 98

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Marketing Insider Group

MAY 31, 2023

Mapping the customer journey is essential if you want to understand your customers’ behavior, needs, and pain points at every stage of their interaction with your business. And since it’s developed by Lucid, a trusted partner of 99% of the Fortune 500 companies, you know it’s a tool you can count on.

Enterprise Management 260

Enterprise Management B2B Marketing Tools Marketing Management 260

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Nor, indeed do they even mention the products and services that the company sells. Your content should reflect your brand values and mission.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Salesforce Marketing Cloud

APRIL 25, 2024

This can lead to business growth — even when you’re not at your best. What’s more, 75% of customers forgave a company’s mistakes after receiving excellent customer service. The same applies to your business when providing customer service. What’s not to like? New revenue opportunities.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

SmartBrief - Marketing

MARCH 19, 2024

In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable. In the digital age where information is abundant, consumers are skeptical of what they are told and want to see the proof before investing their dollars and loyalty.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. So too must business leaders analyze key performance indicators and evaluate the effectiveness of their strategies.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Strive to exceed their expectations with each interaction.

Ad Building 62

Ad Building Loyalty Customer Satisfaction Word of Mouth 62

Martech

NOVEMBER 3, 2023

The balancing act of customer data value exchange and ROI Marketing leaders must find the right balance between the value of enhanced customer data and the cost of incentivizing the customer to share the data. If they are incentivized by cash rewards, coupons, discounts or loyalty points. Loyalty points.

Cost per Acquisition 105

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 105

Tomorrow People

MARCH 30, 2021

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. We’re not talking about the basic business imperative to turn a profit here. 85% of B2B marketers consider purpose “important to their business” , and 57% have increased their focus on it.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Outbound Engine

SEPTEMBER 27, 2021

Its purpose is to help companies create sustainable brand loyalty through building trust and rapport with the audience through sharing valuable, and often free, content instead of directly selling. Email marketing is the act of sending a commercial message, typically to a group of people, using email. Subject line.

Email Marketing 84

Email Marketing Ad Building Planning Business 84

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. Their happiness, loyalty, and support can make or break a company, especially when things get tough. But you know what? Customers are always super important, no matter what.

Word of Mouth 105

Word of Mouth Loyalty Differentiation Paid Search Agency 105

Engagio

APRIL 12, 2024

Customer retention: the ability of a business to keep its existing customers. Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why. Remember that stat above?

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Binary Demand

FEBRUARY 15, 2024

“ The goal is to turn data into information, and information into insight.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Marketing Insider Group

JULY 29, 2021

You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty , you’re toast. That’s why taking the customer experience (CX) seriously should be a top priority for all companies. As we’ve all learned, business culture and disruption has a major effect on CX.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317