Marketing Insider Group

FEBRUARY 23, 2021

They’ll also gain valuable and memorable insights into your business strategies. Case studies act as social proof – giving prospects the peace of mind they need before deciding to work with or buy from you. It will help confirm that your business is the right choice for them. Quick Takeaways. Source: Gartner.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Ready to start applying some blogging band-aids? Not Integrating Your Blog With Your Website. link] or in a folder of your main website (e.g.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. If you’d like to increase the impact of your company blog, these insights from recent research can help.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Sword and the Script | B2B

APRIL 18, 2020

3) Think and act like a publisher Too many traditional marketers think of content marketing as a content campaign – and these are not the same thing. In a content campaign, the brand acts like a “marketer of content” pushing materials out to as many places as possible, as opposed to acting like a publisher and attracting an audience.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business.

Business Blogging 28

Business Blogging Design Business RSS 28

Biznology

JANUARY 27, 2017

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. The best example that comes to mind of this type of content hybrid is surprisingly from the recent presidential election though.

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. Where Did Everyone Go?

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Writing on the Web

OCTOBER 30, 2014

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Since then, I’ve moved on to ghost blogging and ghost writing expert ebooks, focusing on leadership and personal development topics. We imagine something happening to us and how we’d feel and act.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

ClearVoice

DECEMBER 8, 2020

But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into. ” Although social media comments appear to be isolated conversations among individuals, they act as word-of-mouth advertising. The Verdict : This is false, and here are our findings.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Writing on the Web

JULY 22, 2011

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Convince & Convert

DECEMBER 8, 2014

And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. But the future of business pages on Facebook is content marketing and Youtility, and that’s according to Mark Zuckerberg. So updates about your friends.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Blog this on Blogger. Content Marketing with Blogs: What Do You Believe? Subscribe to the comments for this post? Tweet This!

Curation 100

Curation Digg Content Buzz 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

APRIL 25, 2011

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. We imagine something happening to us and how we’d feel and act. Or, as David Meerman Scott writes on his blog, people are still writing gobbledygook. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 10, 2010

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. I write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons. The Benefits of Blogging. Blogs draw leads.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

KoMarketing Associates

MAY 24, 2012

Retargeting (also called remarketing) is the act of serving display advertisements to users who have viewed specific pages on your web site as they browse other sites across display networks on the web. It is an extremely effective and valuable method for interacting with your customer base. 1) Don’t Be Afraid to Get Away from Google.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

Convince & Convert

AUGUST 6, 2013

It’s about tackling a real-world marketing problem (and opportunity) and using a social business strategy to capitalize on it. So what is this real-world business problem? Your brand needs to start thinking, acting and operating like a media company. You can find him on Twitter or writing in his social business blog.

Enterprise Management 134

Enterprise Management Business Work Management Communities 134

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Product announcements make great posts.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Brandpoint

DECEMBER 27, 2018

It has the power to grow a business. It’s so powerful that 71 percent of B2B companies use email marketing for customer acquisition and 68 percent use it for customer retention, according to Act-On and Gleanster research. I don’t think any B2B marketer has gained a new lead based on a blog post alone.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Biznology

APRIL 7, 2016

It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. A form on your website allows customers to interact with you at any time and will keep you from losing business.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Anything Goes Marketing

AUGUST 14, 2006

Here are some practical blogging tips for you Mel about how you could use a blog to help "right the ship" on your quickly drowning career: Issue a real apology using a blog post that you may have actually wrote (even though he probably wouldn't write it). Use a blog to demonstrates what you're doing to fix the mess you made.

Act-On 100

Act-On Tagging Business Blogging Paid Search Agency 100

PureB2B

JUNE 13, 2017

In 1986, ACT!, Social media is one of the best channels for businesses so reach and engage with their audiences. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services. The post 5 Types of Marketing Automation for Businesses to Consider appeared first on PureB2B.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

ClearVoice

MAY 20, 2022

That’s why some of the biggest law firms have the best legal blogs to attract prospects and engage existing clients. Read on to find out the benefits of having a blog for your law firm and some of the best legal content ideas to get started. Why Do Law Firms Have Blogs? What should lawyers blog about in the first place?

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

PureB2B

JUNE 13, 2017

In 1986, ACT!, Social media is one of the best channels for businesses so reach and engage with their audiences. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services. Below are the different types of marketing automation your brand needs to consider: 1.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Industrial Marketing Today

AUGUST 1, 2011

See my earlier post, Content Marketing: Think Like a Publisher, Act Like an Investor ). No, there is a fine line between selling and selling out. I’ll admit that it takes time and resources to learn and plan before one can create content that doesn’t come across as too “salesy.”. Go ahead let’s be social here!

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Anything Goes Marketing

NOVEMBER 29, 2006

Arguably the whole concept of comments on a blog make blogs authentic and entertaining. On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. The excitement of watching an interaction in an area of interest just like on blogs makes this extremely exciting.

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Hubspot

JANUARY 20, 2021

If you’re having trouble, HubSpot’s Business Blogging course can serve as a great foundation for structuring your content. I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers. When I was about 14 years old, someone handed me a digital camera that I spent hours talking to. Exciting stuff.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Content Standard

JUNE 25, 2015

Facebook announced on their business blog this past week that they will be rolling out a new “place tips” tool that seeks to augment users’ Facebook experience based on location. This optional Facebook marketing feature is a cross between user a experience improvement and a business page tool.

Facebook 40

Facebook Tools Aggregators Tagging 40

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 28, 2011

We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing. To learn more about how often you should be blogging and how your website traffic increases as your social media presence grows, check out the new infographic, " Act Big to Get Big " we created below.

Peer-to-peer 28

Peer-to-peer Ideal Customer Profiles Marketing Websites Generation 28