Writing on the Web

OCTOBER 11, 2010

From simple acts of friendliness and inclusion to more consequential acts such as the evaluation of work quality, those who are higher in bias have been shown to display greater discrimination. Blog this on Blogger. Post on Google Buzz. Implicit biases predict behavior. People differ in levels of bias. Tweet This!

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

FEBRUARY 14, 2011

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Blog this on Blogger. Post on Google Buzz. Blog Content: Are you personal… or all business? Email this via Gmail.

Curation 100

Curation Digg Content Buzz 100

Hubspot

MARCH 3, 2020

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. Source: Kelsey Group ). Source: HubSpot via Google ).

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

BuzzSumo

MAY 9, 2019

According to a BuzzSumo + Mantis Research report , the marketing-focused benefits B2Bs regularly see from research they undertook and published themselves include: Traffic Social shares High-profile mentions from bloggers, influencers, media, etc. The main BuzzSumo feature I look at for this purpose is the “ Content Analysis ”.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? Blog this on Blogger. Post on Google Buzz. Know your target audience. Know your product or service.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

OCTOBER 20, 2010

One evening as I was entering a restaurant in San Francisco, a homeless person stopped me. All I did was apply what I know about the brain and marketing messages that get people to act. Blog this on Blogger. Post on Google Buzz. His sign read, “Homeless. Please HELP.&#. Later, we met up again. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 10, 2010

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. Let me tell you a personal story. Blog this on Blogger. Post on Google Buzz. I grew up with less than ideal parenting.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JANUARY 14, 2011

They don’t think they have a personal story to tell that’s worthy of people’s attention. Or, here’s a wild guess: “Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.&#. I avoided getting personal. Find a way.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Hubspot

FEBRUARY 1, 2021

And don’t worry about emailing each person manually. Rather, use an email marketing service to send a personalized email to your contacts and prospects. If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. None of them blog routinely.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Marketing Insider Group

APRIL 30, 2013

Top performing CMOs consistently recognize that customer-centricity is more than a buzz word—they understand that having a first-hand knowledge of the end-to-end customer experience is critical. Becher emphasized the urgency of the situation: “Business will need to run in real time to facilitate personalized engagement with customers.”.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Six Steps to a Remarkably Powerful, Personal Network. Six Steps to a Remarkably Powerful, Personal Network. Follow these six steps to build and care for a living network that will powerfully support you as you move forward in your personal and professional life. December 10, 2007. ME Liz Strauss wrote this at 11:30 am.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Anything Goes Marketing

JANUARY 25, 2007

translator acts like a typical client or fellow employee approaching their I.T. person for help. I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs. It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Hubspot

JANUARY 30, 2012

The problem is, the job title "Blogger" is relatively new, and as such, it's hard to know what exactly you should be looking for when hiring someone to blog for you. The problem is, the job title "Blogger" is relatively new, and as such, it's hard to know what exactly you should be looking for when hiring someone to blog for you.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Sending one person to a conference can potentially educate your entire organization. THATS where the real learning takes place.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Personally I think having the photo on the far right anchors it a bit better, but people seem to be responding well to #3. We’re working on tweaking the subscription center at the top a bit, too.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I'm on vacation in the great white north … [link] [link] Patrick Calero #mktg I Get By With a Little Help From My Friends – Greetings from Canada.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. We all know how much “lifting&# goes on in the Internet.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Hubspot

FEBRUARY 10, 2012

CAN-SPAM Act. As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act. Do-Not-Call Implementation Act. This is the Act that made it happen, and today, more than 200 million people are registered with the Do Not Call Registry. Regularly update your list.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Leather jackets.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Buzz Marketing for Technology

JUNE 27, 2008

In the early days of knowledge management, when companies were beginning to talk about sharing knowledge within and across organizations, I used to say, "Sharing knowledge is an unnatural act.". I also mentioned that, "Of course, unnatural acts are committed every day.". « Analyze This | Main. Knowledge Management Lives!

Work Management 100

Work Management Webcast Case Studies Act-On 100

Hubspot

NOVEMBER 7, 2014

How convenient for a blogger writing about the top Pulse articles of all time. I am saying that so much hurt, disappointment, and sadness in our lives comes from our taking things personally when it’s far more productive and healthy to let go of others’ good or bad opinion of you." 1: How Successful People Stay Calm, Dr. . #2:

Linkedin 28

Linkedin Opinions Customer Satisfaction Work Management 28

Unbounce

NOVEMBER 4, 2021

That said, you could be tempted to create artificial scarcity to create a buzz. That said, you could be tempted to create artificial scarcity to create a buzz. The Psychology of Scarcity. To increase conversions on your landing page, you must understand human nature. Reducing consumers’ concerns about pricing. Just—don’t.

Landing Pages 145

Landing Pages Urgency Marketing Bundling Opt-out 145

ANNUITAS

SEPTEMBER 15, 2020

Social media is a space for branding and personality. I read a dangerous statement from a prominent blogger that suggests B2B is too boring on its own to succeed on social media. Social media has been around since 1997 , but it didn’t explode in popularity until 2006. From then on, the way we communicated was never the same.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

Buzz Marketing for Technology

JULY 24, 2008

< £ Salon Bloggers & > June 15, 2006. -->. Its usually easier and less hassle for employees to find workarounds than to complain to management and wait for them to act. Customer Anthropology: The Art of Observation. and potential customers) at work as a means of discovering unmet needs that your organization can fill.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Convince & Convert

SEPTEMBER 20, 2010

The difference is actually very small, as the goal of social media is to make big companies act like small ones. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

APRIL 25, 2014

If you''re running one of the biggest and most important companies on the planet, especially one that a lot people view as a kind of techno-Sauron, you might want to have at least one person who can get up on a stage and look reasonably human and friendly. This post originally appeared on the Opinion section of Inbound Hub.

Google 28

Google Youtube Mobile Advertising Facebook 28

Hubspot

JANUARY 26, 2011

Additionally, your blog gives you the opportunity to establish yourself or your company as an industry leader, gives you a platform to network with your industry peers, and allows you to generate buzz in social media. If you can get comments on your blog, you’ll increase both your SEO benefits and your status as an industry leader.

Peer-to-peer 28

Peer-to-peer Opinions Social Media Barriers 28

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

MAY 11, 2010

I think not. During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). How does zero clicks sound? Social media makes it possible.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social media’s power to spread a message across the web isn’t as relevant. That doesn’t mean social media doesn’t have a place in the B2B world, though.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. Dale Carnegie Wisdom 2.0 All of us have influences.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120