Webbiquity

SEPTEMBER 13, 2010

Here are seven tips for a healthy blog and a happy blogger. No matter what topic you write about, there are other smart, insightful bloggers addressing it as well. It’s helpful to your readers as well as to the bloggers you link to, and often leads to some “link love&# coming back to your blog in return. Be patient!

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Blog this on Blogger. Post on Google Buzz. That’s what makes you unique and a thought leader. Share this on del.icio.us.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

OCTOBER 11, 2010

From simple acts of friendliness and inclusion to more consequential acts such as the evaluation of work quality, those who are higher in bias have been shown to display greater discrimination. Blog this on Blogger. Post on Google Buzz. Implicit biases predict behavior. Subscribe to the comments for this post? Tweet This!

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

APRIL 25, 2011

We imagine something happening to us and how we’d feel and act. Blog this on Blogger. Post on Google Buzz. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. Storytelling is the best way to do that. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? Blog this on Blogger. Post on Google Buzz. Know your target audience. Know your product or service.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

FEBRUARY 14, 2011

That’s not good enough, because people are inspired to act by emotions. Blog this on Blogger. Post on Google Buzz. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Tweet This!

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Hubspot

MARCH 3, 2020

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. Source: Kelsey Group ). Source: HubSpot via Google ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

BuzzSumo

MAY 9, 2019

According to a BuzzSumo + Mantis Research report , the marketing-focused benefits B2Bs regularly see from research they undertook and published themselves include: Traffic Social shares High-profile mentions from bloggers, influencers, media, etc. The main BuzzSumo feature I look at for this purpose is the “ Content Analysis ”.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Writing on the Web

DECEMBER 1, 2010

This is excellent advice you need to know and act on. Blog this on Blogger. Post on Google Buzz. ( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. And, if you haven’t already, connect with me on LinkedIn …). Let’s say you are a lawyer. See [link].

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Convince & Convert

JULY 2, 2013

” A blogger who I really respect a lot, Jay Baer, has just published a book called Youtility and the tag line for it is: “Why smart marketing is about help not hype.” This almost insatiable desire to create and deliver famous campaigns - the desire to create HYPE or BUZZ. Help vs. Hype: Why Is It So Contentious?

Work Management 142

Work Management Paid Search Agency Marketing Management Advertising Agencies 142

Writing on the Web

JANUARY 5, 2011

This doesn’t entice people to act, there is no benefit in doing so. Blog this on Blogger. Post on Google Buzz. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? The person asking these good questions is an executive coach.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

NOVEMBER 16, 2010

Dan Hill, author of Emotionomics , likens the rational brain to a lobbyist who tries to get the other two parts of the brain to vote for his bill on the floor of Congress, but it actually has no say in getting the muscles to act. Blog this on Blogger. Post on Google Buzz. This is why the brain prefers to not have to think.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 20, 2010

All I did was apply what I know about the brain and marketing messages that get people to act. Blog this on Blogger. Post on Google Buzz. Like many of my clients who try to get responses from marketing, his message was weak, and certainly not unique. The man agreed, and I wrote a different message on the back of his sign.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 10, 2010

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. Blog this on Blogger. Post on Google Buzz. Oh yes you do, you just don’t admit it…). Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. The blog was a failure because posts were not written on a regular basis. The Facebook page was a failure because they were not engaging their audience, they were just collecting names.

Social Media 140

Social Media Paid Content Media Act-On 140

Writing on the Web

OCTOBER 12, 2010

’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. Blog this on Blogger. Post on Google Buzz. What does it mean to live authentically, to live well, write well, and do your best work? I can’t do everything or learn everything, nor do I need to.

Digg 100

Digg Buzz Blogger Act-On 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. A rapidly proliferating collection of tools are being developed to meet the need.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Writing on the Web

OCTOBER 13, 2010

Neuroscience has clearly demonstrated that ‘emotional cocktails’- create chemical reactions that directly impact the way we memorize and act. Blog this on Blogger. Post on Google Buzz. More importantly, we now understand that much of our decision making goes on in the old brain , out of conscious awareness.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

JANUARY 14, 2011

Or, here’s a wild guess: “Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.&#. Blog this on Blogger. Post on Google Buzz. They don’t think they have a personal story to tell that’s worthy of people’s attention.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Marketing Insider Group

APRIL 30, 2013

Top performing CMOs consistently recognize that customer-centricity is more than a buzz word—they understand that having a first-hand knowledge of the end-to-end customer experience is critical. We all know that real change starts with a shift in thinking. Don’t rely on the experience of others, get your hands dirty.”

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Hubspot

FEBRUARY 1, 2021

If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Anything Goes Marketing

JANUARY 25, 2007

translator acts like a typical client or fellow employee approaching their I.T. I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs. It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out. Translator. The PEBCAK I.T.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Hubspot

JANUARY 30, 2012

The problem is, the job title "Blogger" is relatively new, and as such, it's hard to know what exactly you should be looking for when hiring someone to blog for you. The problem is, the job title "Blogger" is relatively new, and as such, it's hard to know what exactly you should be looking for when hiring someone to blog for you.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. We all know how much “lifting&# goes on in the Internet.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I'm on vacation in the great white north … [link] [link] Patrick Calero #mktg I Get By With a Little Help From My Friends – Greetings from Canada.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. What others are floating around out there? Leave them in the comments, and I’ll expand the collection. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social. Social media is the ultimate canary in the coal mine.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Buzz Marketing for Technology

JULY 24, 2008

1 comments: Blogger In Middle-earth. What I’m positing here is that the act of putting ideas into words, whether written or spoken, in the collaborative environment forces the individual to use the language of the subject. However, I believe more is going on as individuals and groups go through the experiential learning process.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Lead Ranking 100

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

DECEMBER 2, 2011

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. 20% of Google searches are for local information.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

FEBRUARY 10, 2012

CAN-SPAM Act. As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act. Do-Not-Call Implementation Act. This is the Act that made it happen, and today, more than 200 million people are registered with the Do Not Call Registry. Regularly update your list.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Convince & Convert

SEPTEMBER 20, 2010

The difference is actually very small, as the goal of social media is to make big companies act like small ones. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

JUNE 27, 2008

In the early days of knowledge management, when companies were beginning to talk about sharing knowledge within and across organizations, I used to say, "Sharing knowledge is an unnatural act.". I also mentioned that, "Of course, unnatural acts are committed every day.". « Analyze This | Main. Knowledge Management Lives!

Work Management 100

Work Management Webcast Case Studies Act-On 100