Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Work Management 115

Work Management Marketing Management Analytics Tools 115

Televerde

JUNE 14, 2022

While most people believe that customer service analytics are only helpful for sales teams, it’s actually an excellent tool for all customer-facing teams, including marketing, operations, and customer service. Customer service analytics is the process of collecting and analyzing metrics from your customer service teams.

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What is our process for analyzing inbound phone conversations? What call analytics capabilities does our organization need?

Enterprise Management 106

Enterprise Management Work Management Marketing Management Analytics 106

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 114

Marketing Analytics Tools Paid Content Analytics Activities 114

Martech

JUNE 2, 2023

Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials. For example, Google only officially announced the deprecation of Universal Analytics in 2022, so ChatGPT couldn’t say when this would be.

Marketing AI 105

Marketing AI Analytics Practices Generation 105

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. How long is the onboarding process typically? What are the additional fees?

Marketing Attribution 112

Marketing Attribution Work Management Marketing Management Vendors 112

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Reporting: Do you provide real-time analytics?

Marketing Management 98

Marketing Management Vendors Analytics Ideal Customer Profiles 98

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Automation helps to streamline key marketing processes such as email strategy,lead generation,and scoring. With the industry growing faster than ever, 2020 promises some exciting marketing technology developments.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

Aberdeen

DECEMBER 3, 2019

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static. Traditional analytics is static.

Marketing AI 81

Marketing AI Analytics Work Management Marketing Management 81

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. Humans can only read, listen to, or watch a limited amount of information as input for our thought processes. That’s easy to say, but harder to fully comprehend.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Marketing Insider Group

JUNE 19, 2023

Use this process to identify a competitor’s messaging, structure, and tone. Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 114

Enterprise Management Marketing Automation Services Marketing Management Analytics 114

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. In March of last year, Google automatically migrated all UA properties to GA4.

Marketing Analytics Tools 117

Marketing Analytics Tools Analytics Google Pricing 117

LeanData

FEBRUARY 9, 2021

So, the data suggests we’ve seen ABM processes move from theory into practice. Limitations of sales & marketing data processes. It all requires a ton of time-consuming, manual processes to collate and analyze data to develop actionable insights that drive toward closed/won deals. . Push the old marketing sales funnel aside.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. How can you process them into insights? Keep reading to get the skinny on winning with sales analytics.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. This often requires understanding the entire process, from data entry to reporting.

Analytics 117

Analytics Work Management Marketing Management Click Rate 117

Vision Edge Marketing

OCTOBER 3, 2023

Data-driven insights act as a map of clues, guiding businesses to deliver personalized experiences designed to achieve customer loyalty and advocacy. And while 74% of firms say they want to be “data-driven,” only 29% say they are good at connecting analytics to action. [link] Customers are the gold vein for every business.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Tony Zambito

JANUARY 21, 2022

The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications. Gaining insights that inform and can be acted up to achieve growth. . That the acts of processing information and gathering intelligence become the dominant center of strategies related to buyers and customers.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.”

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. How can you process them into insights? Keep reading to get the skinny on winning with sales analytics.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Anyword

DECEMBER 20, 2023

But beneath the allure of these AI-powered tools lies a set of distinctive challenges when it comes to tracking product analytics and usage. We will also discuss some of the key considerations when tracking product analytics and usage in these types of platforms. Let’s explore some of the key obstacles that need to be overcome.

Analytics 40

Analytics Generation Product Lead Ranking 40

Martech

NOVEMBER 29, 2023

GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores personal data linked to European Union (EU) residents. These platforms enable users to set and manage their consent preferences for data processing activities, such as marketing or profiling.

Digital Asset Management 126

Digital Asset Management Work Management Privacy Marketing Management 126

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Crafting an impeccable B2B sales journey isn’t straightforward. What is B2B Sales Experience?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. How can you process them into insights? Keep reading to get the skinny on winning with sales analytics.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Vision Edge Marketing

MAY 9, 2023

Leaders must also be able to act based on these insights to drive business growth and success. It is demonstrated when you guide those around you to move from one point to another – that is to act. However, insights alone are not enough. This is a critical skill for all leaders. Leadership : Leadership is active.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Seismic

NOVEMBER 2, 2021

Buyers are more informed than ever and they expect sellers to act as trusted, insightful guides who help them navigate their buyer journey. Content analytics give sellers a window into the content that works, as well as how to improve buyer engagement. Several of our customers leverage content analytics to do just that.

Analytics 58

Analytics Effectiveness Content Marketing Proposals 58

Vision Edge Marketing

FEBRUARY 27, 2024

However, confirmation bias may infiltrate this process as researchers gravitate towards sources that align with their hypotheses, inadvertently creating an echo chamber of supporting evidence. Rigorous peer review and collaboration can act as antidotes, providing diverse perspectives that challenge biased interpretations.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Marketers can use natural language processing (NLP) to ask questions about existing customer data. Campaign monitoring and performance analytics. Understanding the customer.

Marketing AI 115

Marketing AI Conference Generation Loyalty 115

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Random acts are costly and fail to drive real, sustainable lift to sales and revenue. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Binary Demand

FEBRUARY 26, 2024

Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point. Its importance lies in its capacity to process vast amounts of data swiftly, providing valuable insights that guide strategic decisions. Applications range from predictive analytics to automated lead scoring.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Buffer

DECEMBER 15, 2021

A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. I've broken it down into five sections: writing a job description, crafting a custom application, promoting the role, and the interview process. Let's dive in!

Social Media 85

Social Media Work Management Marketing Management Process 85

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. A: Customer journey maps act like a roadmap so that you can identify the key touchpoints that are most important.

Conference 113

Conference Digital Transformation Sample Touchpoints 113

Aberdeen

MAY 31, 2019

Much in the way that Cyborg portrayed futuristic soldiers imbued with mechanically enhanced limbs, today’s augmented analytics platforms seek to fortify time-tested business knowledge and a healthy curiosity with seemingly super-human abilities to explore, process, and act upon business data. Natural language processing (NLP).

Marketing AI 60

Marketing AI Analytics Purchase Intent Customer Satisfaction 60

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The conversion rate measures the percentage of recipients who acted on your conversion goals, such as buying your product or downloading a resource. Google Analytics.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98