SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Benchmark Email

FEBRUARY 8, 2023

There are many ways to win new customers, and acquisition email sits right up there with the most effective methods. In this guide, we’ll… The post What is an Acquisition Email and Why You’re Under-Utilizing It appeared first on Benchmark Email.

Acquisitions 78

Acquisitions Advertising Benchmark Effectiveness Email Marketing 78

Top Rank Marketing

NOVEMBER 10, 2023

The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. The post Email Marketing Benchmarks, Trends and Statistics first appeared on V12. Statista ) In 2021, 4.03 billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Valasys

MARCH 17, 2023

This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries. But fear not! So, let’s begin!

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. SEO Competitive Benchmarking.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. More observations from the industry’s biggest acquisitions in the first quarter. Some key takeaways: 46.3%

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

BenchmarkONE

FEBRUARY 11, 2021

We’re pleased to announce that Benchmark has added a contact management app to our family of sales and marketing software. Contacts+ is closely aligned with Benchmark’s vision of igniting relationships with simple sales and marketing tools. You can read all about the acquisition here on the Benchmark Email blog.

Advertising Benchmark 52

Advertising Benchmark Contacts Marketing Management Acquisitions 52

BenchmarkONE

FEBRUARY 11, 2021

We’re pleased to announce that Benchmark has added a contact management app to our family of sales and marketing software. Contacts+ is closely aligned with Benchmark’s vision of igniting relationships with simple sales and marketing tools. You can read all about the acquisition here on the Benchmark Email blog.

Advertising Benchmark 52

Advertising Benchmark Contacts Marketing Management Acquisitions 52

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

KoMarketing Associates

OCTOBER 5, 2022

Most respondents (30%) claimed that video marketing solves their customer acquisition problems, while 24% pointed to product experience. Overall, it’s the marketing department that leverages video marketing the most, followed by the product team. Nearly 20% says video marketing helps them build awareness and visibility.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Liveintent

SEPTEMBER 17, 2019

That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. “We have some pretty strong benchmarks of success with a lot of our partners,” Lavietes shares. Our experts weigh in below.

Acquisitions 83

Acquisitions Advertising Channels Allocation Peer-to-peer 83

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. This requires accurate benchmarking through competitor analysis. Guest post by Mehdi Hussen.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Vision Edge Marketing

APRIL 30, 2024

At the heart of business value lies customer acquisition and retention. As a result, brand equity directly impacts customer acquisition and retention. Customer value also directly influences customer acquisition and retention. Together, brand equity and customer value optimize customer acquisition and retention.

Lead Scoring 206

Lead Scoring Lead Ranking Brand Identity Branding 206

Martech Advisor

FEBRUARY 21, 2020

SparkPost’s 2020 Transactional Email Benchmark Report reveals hidden opportunities for email marketers. In light of that, and the growing need to retain customers as acquisition gets more challenging, isn’t it time to give transactional emails the attention they deserve? These communications could be better, though.

Privacy 120

Privacy Acquisitions Mobile Advertising Paid Search Agency 120

Webbiquity

JULY 19, 2022

Leading indicators provide benchmarks, and if those are met, they will be indicative of your ability to meet overall objectives and KPIs (key performance indicators). If your figures are lower than the benchmark or target for one year, it’s a clear indication that you need to find ways to improve your business.

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

NuSpark Consulting

OCTOBER 31, 2023

Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). Definition Customer Acquisition Cost (CAC) is the cost associated with convincing a potential customer to buy a product or service. What is CAC?

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

BenchmarkONE

JULY 15, 2020

Louis, MO – July 6, 2020 – Benchmark Email, a leading software as a service provider of sales and marketing solutions, today announces the launch of the BenchmarkONE K12 Edition. In February of this year, Benchmark Email acquired MarketVolt, a St. Louis-based email marketing platform.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52

Customer Experience Matrix

APRIL 15, 2012

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. I found five relevant studies dating back to 2009.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. As B2B marketers think about developing content marketing campaigns and how visitor conversion benchmarks will be met in 2013, these types of content offers are worth referencing.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. To prepare, marketers should dramatically improve their list hygiene practices and focus on customer quality over sheer acquisition volume.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Competitive benchmarking may help in discovering the most apt KPIs, which might have served the competitor organizations in achieving their business objectives. .

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Choozle

JANUARY 17, 2019

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. Benchmark report: Data at a glance.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Vision Edge Marketing

OCTOBER 5, 2021

Because the clearer you are on what a right fit customer is for your business, the more successful you will be at customer acquisition, retention and advocacy. Develop your acquisition plan. If you aren’t sure how much you are willing to invest to acquire a customer, use a benchmark. It is a powerful competitive tool.

Acquisitions 191

Acquisitions Touchpoints Paid Search Agency Planning 191

Content Standard

MARCH 4, 2019

Competitive Keyword Benchmarking. And the perfect place to start is through keyword benchmarking. But paid search alone is largely a short-term and unsustainable solution for traffic acquisition, which is why it’s important to advocate for a strong organic component of your overall strategy.

Advertising Benchmark 78

Advertising Benchmark Keywords SEO Paid Search Agency 78

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. This is because CLV enables businesses to plan their customer acquisition and retention strategy in such a way that the cost of acquiring/retaining a customer is less than the lifetime monetary value of the customer. Customer Lifetime Value (CLV) Benchmarks. The 4 Key Benefits.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Benchmark Email

SEPTEMBER 22, 2022

Since its acquisition by Meta for a billion dollars in 2012, Instagram has grown to become a popular social media marketing platform with over 160 million users in the US alone.

eCommerce 98

eCommerce Advertising Benchmark Acquisitions Demographics 98

Benchmark Email

SEPTEMBER 23, 2021

Growth has been spurred by the demand from SMBs to market online and through strategic acquisitions. Polaris Software revenue grew… The post Sales and Marketing Software Leader, Polaris Software, Doubles-Down on Customer Interactions, Surpasses 1 Million Users appeared first on Benchmark Email.

Software 98

Software Interactive Marketing Advertising Benchmark Acquisitions 98

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Key Findings from the ABM Benchmark Survey. Buyer Intent Data Tools Market Insights.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

KoMarketing Associates

OCTOBER 4, 2016

According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 185

Touchpoints CMO Work Management Cross-Selling 185

Martech

OCTOBER 19, 2023

Customer acquisition cost (САС). Customer acquisition cost If you want to understand the efficiency of your activities, you should regularly measure the cost of acquiring a new customer. By calculating CAC, you can measure the ROI of your customer acquisition strategies. New revenue. Customer lifetime value (LTV).

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

Benchmark Email

MARCH 23, 2022

It helps build a loyal following around your business and recoup customer acquisition costs. While it may seem that maintaining adequate customer… The post 5 Tips for Better Customer Support appeared first on Benchmark Email. In fact, recent data show that 93% of customers will buy more if you offer remarkable customer service.

Tips 98

Tips Advertising Benchmark Acquisitions Cost 98

SendX

JUNE 12, 2020

of unsubscribers = 10 List growth = ((200-10)/1000)*100 = 19% Dependent Upon: It is dependent upon your subscriber acquisition strategy. There are two kinds of benchmark to see if your metrics are good or not: Industry benchmarks, and your own benchmarks. But you should pay attention to your own benchmarks.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195