KoMarketing Associates

JULY 22, 2016

For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Add this by: Using Google’s URL Builder Tool.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Add this by: Using Google’s URL Builder Tool.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Tomorrow People

OCTOBER 27, 2020

Customer Acquisition Cost (CAC). SERP Position Zero. Customer Acquisition Cost (CAC). On-SERP SEO is still very important. " The ability to rank above number one in Google results, along with the opportunity to provide a featured snippet of content is a powerful way to improve your lead-related metrics. Churn Rate.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Top Rank Marketing

OCTOBER 25, 2023

While there are several macro trends and factors affecting the search landscape, Google’s Helpful Content update – launched in late 2022 – has had a significant impact on many search rankings. This is not necessarily a bad thing! It’s also a specialization of TopRank Marketing’s content service.)

SEO 137

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 137

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). Mobile-friendly sites will show up higher in search results.

Paid Content 62

Paid Content PPC Traffic SEO 62

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Link analysis and acquisition. Google’s search engine updates are increasingly focused on improving the mobile/local search user experience.

Enterprise Management 134

Enterprise Management Marketing Management Search Marketing Lead Ranking 134

Hubspot

FEBRUARY 7, 2018

And while that sentiment may have caused 90% of you to bounce from this page, please, hear me out: This post is about Google more than it is about him. But more important -- what is Google up to? What are Google and Justin Timberlake Up To? Google Wants in on the Data Game. First, why isn't "none of them" an option?

Google 74

Google SERP Eye-Tracking Hubspot 74

Hubspot

FEBRUARY 5, 2018

There are moments when I obsess over Google's algorithm in the same way that certain movie characters might obsess about their exes. Here's what Google did this month. Here's what Google's doing next. And now, Google itself has decided to carry its own torch on that last part -- how it works. I mean, we all do, right?

Features 77

Features Google Work Management SERP 77

Hubspot

APRIL 9, 2020

This means things like site accessibility, speed, information architecture, and overall site functionality, and also content that includes proper structured data, internal linking, and other markup to ensure that Google yields richer search results on your behalf. So Google serves up the current temperature and maybe the weekly outlook.

Hubspot 94

Hubspot SEO Acquisitions Trends 94

Martech

AUGUST 31, 2021

Four tools to check for title changes in the SERPs. On August 24, Google confirmed that it changed how it creates titles for search result listings. Unfortunately, title change information isn’t available in Google Search Console or Google Analytics. Simply toggle the date field to view the SERPs for that particular day.

Work Management 74

Work Management Paid Search Agency SERP Marketing Management 74

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Go Beyond SEO

JANUARY 23, 2024

It’s a delicate balance, but when done correctly, it propels your content to the forefront of search engine results pages (SERPs). Regarding website optimization, these are non-negotiable elements that must adhere to the latest search engine guidelines for a spot on the top rungs of SERPs. FAQ What is SEO? How Does SEO Work?

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

ClearVoice

JANUARY 9, 2024

Better ranking on SERPs? This can include social media reach, mentions, and SERP rankings. Cost per acquisition. It’s taken several months to get up and running, but now the content is live, and the higher-ups want to know how it’s going. What will you tell them? Has there been an increase in site traffic? Conversion rate.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Use tools like Google Search Console to track your content’s organic search traffic.

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. With over 3.5

Hubspot 77

Hubspot Cost Google Process 77

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

seo.co

JULY 28, 2020

Source: Google. Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Source: Google Analytics. Generally, Google and other search engines reward sites that are built efficiently and according to best practices. Source: Google Analytics.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

The Lead Agency

APRIL 15, 2020

Google Ads is the biggest and most popular pay per click advertising platform in the world. Running an effective Google Ads campaign isn’t difficult, but it does require a bit of know-how to leverage the Google Ads tools in a way that works best for your business. Because it works. Because it works.

Paid Search Agency 48

Paid Search Agency Ads Lead Scoring Lead Ranking 48

CoSchedule

AUGUST 4, 2022

Here are some signs when you should consider historical content optimization: You keep seeing more competitors in SERP (?Search Your goal is to identify the pages that have performed well historically and push them back up in SERP. Go to Google Analytics and check how many conversions these URLs used to bring in during the last year.

Traffic 62

Traffic Tactics Optimization Organization 62

Directive Agency

APRIL 15, 2022

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. Google bids on the best performing keywords first and lower performing keywords last. What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Hubspot

JULY 18, 2019

Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Kevin Indig

MARCH 28, 2023

Kevin Indig • 7 min read The 10 SEO ranking factors we know to be true Google only confirmed 10 SEO ranking factors publicly in its history. Kevin Indig • 11 min read Patters of SERP Volatility SERP Volatility follows distinct patterns that can change overnight. These days, we have to test everything.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. It’s a quick fire way to get ranking on a higher page of SERP. You know your Cost Per Click and your Cost Per Acquisition. Images also play a big role in Google’s SERPs.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

seo.co

MARCH 18, 2021

Frequently, marketer’s vision can obscured by which metric actually represents customer acquisition and how to best target marketing efforts to get the best results. Keyword relevance is still a large part of traffic generation and most marketers still use search volume as a means to get good customer acquisition data.

Click Rate 98

Click Rate Keywords User-Generated Content Acquisitions 98

Martech

NOVEMBER 30, 2021

Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year.

Traffic 91

Traffic SEO Mobile Advertising CAN-SPAM 91

Choozle

MAY 5, 2021

Google processes over 40,000 search queries every second on average, which translates to over 3.5 Paid search advertising capitalizes on this incredible amount of search traffic by auctioning off some of the most coveted ad spaces on the internet — top results on Google. How many times a day do you search for something online?

Paid Search Agency 52

Paid Search Agency Advertisements Advertising Top of Funnel 52

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Physically type into Google your title ideas and see what shows up - what a concept, right?

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. Google collects a tremendous amount of search data on their users. The answer is yes, as Google recently released “ in-market audiences.” Tip #1: Use In-Market Audiences.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Hubspot

NOVEMBER 14, 2018

After some early struggles to get any traction for Nerdwallet, founder Tim Chen realized organic search was the only customer acquisition channel that had enough volume to boost his site’s awareness and eventually compete with the big players in the space. What We Can Learn From Nerdwallet about Ranking on Google and Organic Search.

Startups 73

Startups Google Press Domain 73

Directive Agency

JUNE 29, 2018

Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and that gap keeps expanding.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Hubspot

MARCH 18, 2020

The SEO team will mainly be driving traffic to your webpages by optimizing content and ensuring your brand is aware of the keywords necessary to rank on the SERPs for topics related to your product or service. These hires should be comfortable finding and implementing keywords, which will improve how high your business ranks on Google.

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Directive Agency

FEBRUARY 28, 2022

Use the SERP as if you were a potential customer looking for your solution. Google Ads. Now that you’re consistently in front of your TAM through direct response, and have built your reviews on 3rd party directories, you can expand your reach through Google Ads. While Google Ads has the crucial aspect of intent (i.e.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. 6 SEO Tactics for Maximum Customer Acquisition. *

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

SmartBug Media

APRIL 12, 2021

If you’ve set up e-commerce within Google Analytics, you can get data on this by going to “Behavior,” then “Site Content,” and “All Pages.” SEO metrics can help you evaluate how likely it is that your content is reaching more users—a study of billions of Google search results found that 25.8 High bounce rates demonstrate a problem.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66