Martech

APRIL 19, 2024

Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. Over three-in-four cite selection changes in media channels and KPIs, along with more seller-direct deals.

Paid Search Agency 104

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 104

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

JUNE 22, 2023

Still, there’s a lot of talk about automated tools failing to create authentic experiences. Discover everything you need to know about getting started with automated marketing. Your system directs the individual to the sales team to close the deal. Your CRM inserts the name, location, and organization to tailor the experience.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Marketing Insider Group

NOVEMBER 10, 2021

Talk about impressive performance. It’s not just about marketing effectiveness either. Personalized messaging can keep your brand top-of-mind for consumers being pulled in a thousand different directions. For security reasons, think twice about including a direct payment link.

SMS 344

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 344

Litmus

MARCH 6, 2024

Design isn’t just about making things look pretty. Fulfill the expectation set by the subject line This tip isn’t just about design. It should be about providing a consistent journey, starting with the subject line through all the way to the landing page. Are your emails not converting as well as they should? I’ll show you how.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Martech

NOVEMBER 13, 2023

We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. ” She also uses Onesend, a solution that scales email and SMS messaging for multi-location and franchise brands. ” Stuart and Dunn has over one hundred locations.

Paid Search Agency 106

Paid Search Agency Marketing Automation Services Work Management SMS 106

illumin

FEBRUARY 29, 2024

Advertising on YouTube is about more than interests, age groups, and locations – it’s about relationships. Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising. However, there is a relationship between the two.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

SocialPilot

JANUARY 21, 2024

But what do you know about Facebook Pages? There are many nooks and crannies of Facebook pages that you need to explore and learn about before you can gather such an audience. Description of your Page It should say something about what you do, your story, team and so on. Take a look at the The New York Times’ ‘about’ section.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Martech

APRIL 15, 2024

See more about how marketers are using MarTechBot here. Generate a deep link URL: Create a deep link URL that corresponds to the specific page or content within your app that you want to direct users to. This ensures that when users click on the notification, they are directed to the desired location within the app.

Deep Linking 86

Deep Linking Best Practices Marketing AI Class 86

Go Beyond SEO

APRIL 4, 2024

Utilizing local SEO techniques can help you attract clients from specific geographic locations. The Significance of Optimizing for Targeted Locations Optimizing your website for targeted locations allows you to tap into the local market and attract clients who are actively seeking pest control services in your area.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

Martech

JANUARY 26, 2024

Satisfied customers don’t just come for more, they’ll spread the word about you. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. The geographic location can play a vital role here, too.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117

Martech

JANUARY 5, 2024

Here are the directions that RMNs will take in the coming year. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks. For instance, The Home Depot, a medium-sized RMN, is piloting video screens in some locations.

Media 100

Media Advertising Agencies Paid Search Agency Forrester 100

Martech

JULY 18, 2023

Furthermore, retail marketers can see what direction might bring success in building out an RMN at their organization — relative to the scale of their customer base and breadth of customer data. Dig deeper: Why we care about retail media networks In the club. Sam’s Club has nearly 600 locations in the U.S. and Puerto Rico.

Advertising Agencies 89

Advertising Agencies Media ROAS Touchpoints 89

Liveintent

SEPTEMBER 9, 2021

The first assigns the user an anonymous IP address that maps to their region but not their actual location. ” Effect: Since all traffic leaving the device is encrypted, this will obscure IP addresses and generalize a user’s location (by state or region) based on the location of the data center the traffic is routed through.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Navigate the Channel

NOVEMBER 10, 2023

Local Marketing Follows the Money Brands that have more than one location are spending more than a quarter of their marketing budget on LBM, otherwise known as location based marketing. 50% of companies overall are using the location data they aggregate from customers to target them.

Mobile Advertising 65

Mobile Advertising Paid Search Agency Marketing Budget Marketing & Strategy 65

QuanticMind

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. How did you know I was just talking to a friend about wanting to visit Dijon next summer, internet??” ).

Privacy 91

Privacy Mobile Advertising Advertising Agencies Guidelines 91

Litmus

JANUARY 29, 2024

And we’re not just talking about “Hello %%first_name%%.”) Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. Images can be customized based on a subscriber’s location or even a customer’s date of birth. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Unbounce

MAY 1, 2021

Demographics are traits like age, ethnicity, gender, location, job, and education level used to categorize people. So, in simple terms, demographic segmentation is the start of splitting up your audience into categories based on factors like age and location. This practice is beneficial when you have more than one location.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Stevens & Tate

FEBRUARY 16, 2024

Interested in learning more about how SEO benefits your future? Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. Click here. Now Lets take a look at the top SEO Issues that can sabotage your efforts: 1.

Social Media 98

Social Media SEO Optimization Media 98

Martech

FEBRUARY 6, 2024

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. We wanted (with consent) to get offers and discounts related to our actual location. Those other trends?

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

Martech

SEPTEMBER 13, 2023

If that asset is updated how do you update the copies in all those other locations? Dig deeper: DAM metadata: Why less is more Uploading the same asset in multiple locations is not only risky, it’s inefficient. But what happens when you download that asset and then upload it into one or more separate systems or sites?

Digital Asset Management 114

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 114

SocialPilot

MARCH 5, 2024

Facebook Post Metrics Facebook post metrics are the most crucial indicator to tell you about your content’s reach and how well it resonates with your audience. It is quite a vague number compared to engagement, but it still keeps you informed about your potential audience size. Yes, you heard that right! Where Can You Track It?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

SmartBug Media

APRIL 21, 2022

We’ve talked about what an ad extension is, but you may still be asking yourself why they’re so important to implement as part of your PPC campaign. For instance, if you’re targeting local customers, a location extension may help drive traffic to your physical location or Google Maps listing! Increase ad rank.

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Huptech Web

FEBRUARY 23, 2024

These listings represent a physical location that a customer can visit. Yes, it’s completely free, helping customers find the business’s location, contact information, and other details at no cost to the business owner. To break it down, that’s about 8.5 Is Google Business Profile Free? With Google handling 5.9

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

illumin

MARCH 5, 2024

The definition of “personal data” has been updated to include location data and online identifiers – and this is where cookies come in. The apps on mobile devices would track the user’s information (such as location and online behavior) which would then be sold to data brokers and third-party data assets without the users’ consent.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

SmartBug Media

JANUARY 25, 2024

And finally, they've added a Location Tag feature. Now, every time you create an Instagram post, you can select a location in the social composer. SmartBug's Impact Now, let's chat about why these updates matter to us at SmartBug and our clients. It’s about giving them the tools to work smarter, not harder.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Martech

DECEMBER 8, 2022

You can ask a customer to search “[business name] Yelp” in Google, or “[business name] [location] Yelp” if your business has more than one location. You’ll also want to make sure the customer does not leave a review inside of your office/store, as Yelp may see the location and flag the review as solicited. The ‘tip’ trick.

First-Mover Advantage 105

First-Mover Advantage Guidelines Work Management Click Rate 105

Porch Group Media

JANUARY 25, 2023

*This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. Some programs like ours are tightened down to more physical locations.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

Salesforce Marketing Cloud

MARCH 7, 2024

These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. Whereas I used to be a casual customer, now I’m a loyal one, and if I’m honest, it’s mostly because I felt as though they cared about who I am and what I’m into.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Contently

FEBRUARY 13, 2020

Let’s say you had your first big hit last year—an epic drama about star-crossed lovers in Spain. Now, in the wake of your hit, Disney says they want you to direct the new Marvel movie: Spiderman 7. You’ll want a big computer graphics department, different location and set design pros, and more. Congratulations!

Content 181

Content Blogger Trust Marketing Work Management 181

Martech

NOVEMBER 3, 2022

Dig deeper: Marketers should care about consumer privacy. For instance, they can collect location data directly from leads either on a website or by manual inputs into the company’s database. This data can be used to execute lead routing based on location, via auto-assignment rules on the back end. 3 first-party data tactics.

Tactics 107

Tactics Marketing Automation Services Paid Search Agency Work Management 107

Brandwatch Marketing

FEBRUARY 20, 2024

Mentions about your brand. Identify the most important aspects that suit your needs: are you interested in tracking your own social channels or do you want to keep track of what’s being said about you elsewhere? Things like data coverage (which media platforms does the tool crawl, how many languages, locations, etc.),

Social Media 91

Social Media Budget Programs Tools Media 91

Litmus

APRIL 13, 2022

There are several ways in which you can target subscribers using live dynamic email content, including: Location. Location: Live content updates based on the location of the recipient at the time they open the email. Device targeting. Timed content. Testing optimization. Ways to use live dynamic email content. DOWNLOAD NOW.

Display 81

Display Content Tagging Optimization 81

Contently

FEBRUARY 23, 2023

Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Sentiment adds depth to your awareness measurement strategy by shedding light on why your audience might feel a certain way about you (positive or negative). What Is Sentiment?

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Brandpoint

FEBRUARY 17, 2024

For example, a 59-year-old grandmother most likely won’t want to hear about how to get the most out of your first skydive. Knowing exactly who you are talking to will let you know exactly what to talk about – and how to deliver your message. Age, gender, location, income and lifestyle. Look at company size, location and mission.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

SmartBrief - Marketing

JANUARY 23, 2024

With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. To learn more about the future and rise of CTV in marketing, register for our Marketing Tech Talk on February 27, 2024. billion in 2024. Content is king.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. Despite these challenges, ad spending rises, raising questions about its effectiveness compared to alternative strategies.

Marketing AI 117

Marketing AI Paid Search Agency Allocation Marketing Management 117