The Point

MARCH 22, 2024

No social media manager needs to be reminded about the need to produce content quickly. Instead, tell recipients what they’ll learn or gain from attending the event. A Webinar email should be about the reader, not the company hosting the event. Don’t tell the reader what the speakers will talk about.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Make Your Events More Accessible.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. The live events industry will rebound, but with new processes and priorities.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Marketing Insider Group

NOVEMBER 21, 2022

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Sustainability.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Marketing Insider Group

JULY 29, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Video Wall for Hybrid Experiences. Fireside Chats.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . What is a Conversion?

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

NOVEMBER 30, 2022

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space. About 50% claim that they will be hosting at least the same amount of virtual events as they did over the past year. This is compared to 20.6%

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

Marketing Insider Group

FEBRUARY 5, 2024

Quick Takeaways GA4 represents a complete overhaul from previous Google Analytics versions, shifting focus to a more nuanced, event-based model of user interactions. GA4 ditches the session-based model of its predecessor for an event-based model. It’s about learning to ride a more sophisticated bike.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

SugarCRM

SEPTEMBER 17, 2014

The post Tell Us About Your Best Event Ever appeared first on Salesfusion.

Best Practices 50

Best Practices 50

SnapApp

JULY 14, 2015

In-person events are an amazing opportunity to get to know your prospects and customers. But are you collecting the right kind of information at events? When it comes to lead collection at events, many marketers stick with the basics. When it comes to lead collection at events, many marketers stick with the basics.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? These outlets range from traditional mainstream media publications and on-air shows to being invited to speak as an expert on industry podcasts, at social media events and conferences, and even doing TED Talks. Would you like to chat more about becoming a published author?

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

JULY 24, 2023

Whether you’re migrating to GA4 from another analytics tool or starting your metrics tracking from scratch, learn about GA4 and how to use this vital tool for your marketing efforts. While UA could only track pageviews, GA4 can be customized to give you more information about “events”—what they now call user interactions with your website.

Marketing Analytics Tools 208

Marketing Analytics Tools Analytics Google Marketing Automation Services 208

Marketing Insider Group

MAY 23, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. In-person events, long a staple of marketers, are not an option currently. A: The first few months of the pandemic we were all in panic and reactionary mode when it comes to in-person events.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Create Maximum Brand Awareness at All Event Stages.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Source: Content Engagement Report 2021 from PathFactory.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

The Forward Observer

OCTOBER 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? In today’s attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Martech

APRIL 17, 2024

It measures interactions (“events”), not visits. Q: Anything users like about GA4? The new key events are a positive thing. Now we have three different levels of events. There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead.

Marketing Analytics Tools 108

Marketing Analytics Tools Analytics Google Pricing 108

Martech

APRIL 23, 2024

” Predictive analytics uses past data to answer questions about the future, e.g. “How will this type of email campaign perform with this type of audience?” A basic tool, it can give yes/no answers on the likelihood of an event occurring ( logistic regression ). Here are some of the more common. Classification models.

Analytics 96

Analytics Marketing AI Lead Ranking Forecasting 96

Martech

MARCH 7, 2024

It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

Marketing AI 92

Marketing AI Work Management Marketing Management Vendors 92

Top Rank Marketing

MARCH 20, 2024

If you’re not sure about whether relevant decision makers are still on X, consider recent X demographics as compiled by Pew Research Center. If they’ve actively promoting their services, live tweeting news and events, and responding to other posts to start conversations, then chances are they’re still achieving their goals on the platform.

Twitter 98

Twitter B2B Marketing B2B Bandwidth 98

Martech

APRIL 16, 2024

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Major players like Adobe and Google won’t accept event data without consent. Apart from the EU, various privacy laws in the U.S.,

Analytics 121

Analytics Marketing Analytics Tools Work Management Planning 121

Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 106

Enterprise Management Marketing Management RFI RFP 106

Envy

FEBRUARY 9, 2024

At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.

B2B Marketing 139

B2B Marketing Rules Planning B2B 139

Televerde

APRIL 24, 2024

One of my favorite events of the year is right around the corner. Roger is promising a candid discussion about all that’s changing in our world, and I can’t wait to hear what he has to say. With my sons in Scouting and as a lifelong Scout myself, the Leadership Breakfast is always a top event for me.

Peer-to-peer 98

Peer-to-peer Business Ethics Communities 98

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.

Lead Scoring 121

Lead Scoring Lead Ranking Top of Funnel Budget Programs 121

SmartBug Media

APRIL 23, 2024

Trade shows are a pinnacle event for marketing leaders. The initial impression it makes can set the tone for the entire event. A standout booth is one that instantly communicates what the brand is about and what it offers, leveraging bold visuals and interactive elements to engage visitors. What makes one stand out?

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes.

Conference 111

Conference Tips Work Management Marketing Management 111

CMSWire

APRIL 17, 2024

Learn about the GA4 renaming of "Conversions" to "Key Events" and its impact on analytics strategies. Continue reading.

Conversion 111

Conversion Analytics Marketing & Strategy Marketing Analytics Tools 111

Televerde

APRIL 19, 2024

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. This event is always one of the highlights of my year, and I’m excited to be there once again with our Televerde team. AI is one of the biggest drivers of change, and we all need to keep up.

Forrester 69

Forrester Marketing AI B2B Conference 69

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?

Event Marketing 102

Event Marketing Paid Search Agency Marketing Management Storytelling 102