The Point

NOVEMBER 15, 2022

Such tactics are rarely effective, they can damage your brand, and they’re a sure-fire way to run afoul of data privacy laws (especially outside the US) or MAP license agreements, which generally prohibit marketing to anything but opt-in names. Re-market to those who click on ads but don’t complete a form. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Launch Marketing

NOVEMBER 15, 2023

Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded. Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands. Especially if it is part of your digital strategy.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Webbiquity

APRIL 23, 2024

This post delves into ways to make sure your email campaigns bring the best results. All of the money you spend on your email marketing campaign is included in the “I” part of return on investment (ROI). The initial value is the amount of money allocated to your email marketing campaign.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. As part of the study, 1,600 B2B ads were shown to a sample of 6 million people, and 75 percent of those ads scored one star or less on what System1 refers to as an “emotional measurement tool.”. Click To Tweet.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. Running the employee advocacy program led Sarah to trade Zoom calls for an incredible tour of CBIZ’s offices across the U.S., Love going Behind the Post?

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Webbiquity

FEBRUARY 21, 2023

Then they reached out to influencers one at a time, developed campaign ideas, negotiated pricing, and manually tracked results as best they could. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Martech

MARCH 6, 2024

LinkedIn is back up and running after a global outage prevented users from accessing their accounts. If you were running ad campaigns on LinkedIn, expect a significant decrease in reach, engagement, and conversions from when the error began until it was resolved. What LinkedIn is saying. Why we care.

Linkedin 76

Linkedin Work Management Marketing Management Service 76

Marketing Insider Group

JULY 11, 2023

However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. Advertise on effective channels, work with micro-influencers, and make your ads engaging. Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Share Your LinkedIn Page.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Walker Sands

MAY 18, 2023

Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc., Unlike most other forms of marketing that can take months to understand what works and what doesn’t, digital ads let you know what’s working pretty quickly. Utilize LinkedIn Lead Gen.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. I was curious to know how LinkedIn Advertising performs against Google Ads.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Metadata

APRIL 8, 2024

I wore many hats there, but the core of my role was developing and executing their paid ad strategy. When I joined Armorblox in 2021, my marching orders were to run paid campaigns, primarily on LinkedIn. Fast forward a few months, and I was more convinced than ever that LinkedIn wasn’t the answer.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

illumin

FEBRUARY 12, 2024

Swift is typically onscreen for less than 25 seconds over the course of broadcasts that run longer than three hours, with her name rarely being mentioned.” Fun and engaging celebrity references are always a success in Super Bowl ads and with so many Swifties in the audience, it just makes sense to bring her into the fold.

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. But what is it that makes an ad great? Skittles think they may have found the secret formula with their latest Taste the Rainbow campaign. The combination of humor and engaging conversation make this ad stand out from the competition.

Ads 94

Ads Privacy Advertisements Advertising 94

Spiralytics

FEBRUARY 7, 2024

It simplifies campaign management and eliminates context switching, all while giving you a holistic view of your social media presence. Ad automation Targeted advertising can be a powerful tool, but managing campaigns across multiple platforms can be time-consuming. Automation comes to the rescue again!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

illumin

JANUARY 9, 2024

Retail media is the marketing of retail goods to consumers at the point of purchase or point of choice (be it in-store or online) and has been a part of retail campaigns for decades. Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

SmarkLabs

MAY 16, 2022

If your business has an online presence, chances are you’re already on LinkedIn. However, if you haven’t explored the ads feature, you’re missing valuable advantages the platform has to offer. In this article, we’ll cover the pros and cons to LinkedIn ads. What Are the Pros to LinkedIn Ads? conversion rate.

Cost Per Thousand 97

Cost Per Thousand Cost Per Click Linkedin Paid Search Agency 97

Metadata

DECEMBER 5, 2023

Running paid ad campaigns without experiments is no different than gambling. If you aren’t experimenting with your audiences, ads, and assets, you’re placing big bets on what you think will win over your audience (pun intended). Unfortunately, you’ll lose more often than not—the native ad channels make sure of that.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Sprout Social

NOVEMBER 25, 2020

This is your one-stop shop to better performing paid ads. Once you start your campaigns, how do you know what you’re doing is having a real impact? Social media advertising: how to run a compelling campaign. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well.

Social Media 142

Social Media Resources Advertisements Advertising 142

Oktopost

NOVEMBER 8, 2021

LinkedIn Ads reporting in Social BI. This exciting reporting capability is powered by our latest data source that pulls all of your LinkedIn ad performance data into Social BI where you can report on it alongside your organic and advocacy engagement, in the same dashboard. Easy: Need to compare CTRs?

Linkedin 150

Linkedin Organization Ads Knowledge Base 150

illumin

FEBRUARY 27, 2024

Streaming audiences are frustrated by Netflix and Amazon’s latest moves to place ads on previously ad-free content (unless users opt to pay a higher fee). The company previously partnered with Roku to run a series of “shoppable ads”, letting customers make purchases directly from their smart TVs. Follow @illuminHQ

Acquisitions 88

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 88

Metadata

SEPTEMBER 28, 2021

the ad reads. “We That might sound like Minority Report, but all the ad would have to do is combine geofencing with a dynamic ad creative and programmatic placement via a DSP—along with a healthy level of account-based segmentation on the back end. It’s not exactly a demand gen campaign, but it’s not pure ABM, either.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

the ad reads. “We That might sound like Minority Report, but all the ad would have to do is combine geofencing with a dynamic ad creative and programmatic placement via a DSP—along with a healthy level of account-based segmentation on the back end. It’s not exactly a demand gen campaign, but it’s not pure ABM, either.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Optinmonster

MARCH 11, 2024

Gamification in marketing refers to strategically incorporating game design elements and principles into marketing campaigns and strategies. Let’s look at some examples of how you can bring it into your own marketing campaigns. Nike+ Run Club Nike+ Run Club app gamifies the experience of running.

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Navigate the Channel

NOVEMBER 6, 2023

When it’s time to target your prospects at scale, there is arguably no better platform than LinkedIn. It is well-known that LinkedIn is the best platform for targeting professionals in general, however, there is not a great deal of talk around the scale that LinkedIn provides.

Linkedin 65

Linkedin Paid Search Agency CPC Cost Per Click 65

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Martech

NOVEMBER 1, 2022

podcasting cracked $1 billion in ad sales for the first time last year, with 72% year-over-year growth, according to an IAB/PwC report. That’s more than double the pace of internet ad growth. For big brands to capitalize on podcasts there needs to be an infrastructure giving access to ad inventory on premium podcasts.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Paid Search Agency 121

SocialPilot

FEBRUARY 6, 2024

Influencer Marketing Advertising Statistics At some point, we all have bought (or thought about buying) a product due to a recommendation from social media ads. China spends the most on influencer marketing advertising China’s influencer marketing ad spending is approximately $16.76 USD for every dollar spent on influencer marketing.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Launch Marketing

FEBRUARY 1, 2023

When done correctly, B2B pay-per-click (PPC) campaigns can generate significant results for a B2B organization. Whether it is increased traffic to the website, a boost in form completions or downloads of an asset, B2B PPC campaigns have the potential to be incredibly beneficial. Is the goal of your campaign lead generation?

PPC 117

PPC Campaigns B2B Landing Pages 117

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? It’s not like back in the day when you could run an ad in a newspaper and that same ad was going to run for six weeks, and you were done with it.

Paid Content 138

Paid Content Advertising Agencies Paid Search Agency SMB 138

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). ad campaigns and creator marketing activations. Legacy platforms like Facebook, LinkedIn and Twitter struggle with attracting younger audiences for this same reason.

B2B Marketing 116

B2B Marketing B2B Enterprise Management Paid Search Agency 116

Metadata

JANUARY 15, 2024

Two ad executives walk into a bar conference room… Executive #1: I bought an Aston Martin after I saw one of their ads. Executive #1: I saw the ad when I was younger and always remembered it. In fact, a LinkedIn survey found that 96% of marketers expect to see some impact from their marketing campaigns within two weeks.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52